Hyatt Hotels
Email & Engagement Marketing
Client Background
Our client, The Hyatt Hotels Corporation, is one of the world’s premier hotel companies. Hyatt Hotels subsidiaries own, operate, manage or franchise more than 370 hotels and resorts worldwide under the Hyatt brand. The Manchester Grand Hyatt in San Diego, CA launched their newest outlet within the hotel in June of 2008 called Kin Lounge. Kin Lounge is a premier ultra lounge located on a spa pool deck overlooking the San Diego Bay and Coronado Island. Being a “traditional” and “corporate convention” hotel that the Hyatt brand had created, the difficulties of marketing an ultra lounge within the hotel was apparent. The Manchester Grand Hyatt San Diego decided to work alongside WebitMD to implement an innovative marketing campaign for Kin Lounge.
