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MESSAGING & POSITIONING

Clarify your message to attract your ideal customers.

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LEVERAGE THE ⚡POWER
OF 📼 STORYTELLING

Stories are 22x more memorable than facts.
But a story without a purpose is just noise.

Selling isn’t just about what you say — it’s also about how you say it

To inspire your audience to action, you need to understand who they are and how to communicate with them. That’s where your Brand Story comes into play.

WHAT IS A BRAND STORY?

Your Brand Story is a cohesive, compelling narrative that clarifies who your ideal customers are, how you can help them and what they need to do to buy from you. It is the foundation of your messaging and positioning strategy.

WHY YOUR BRAND NEEDS A STORY

Your customers see more than 5,000 ads a day. Your Brand Story taps into human psychology to help you stand out from the crowd and connect with your audience. Remember, facts tell and stories sell.

Attract your ideal customers

Clarify who is and isn’t a great fit for your business, so you can spend your budget attracting the right people.

Stand out from the competition

Differentiate your business with unique, memorable messaging that highlights your strengths.

Increase your product value

Go beyond features and benefits to communicate the emotional value your customers need.

View an example brand story

HOW WE BUILD YOUR
BRAND STORY

WEEK 1

You complete a pre-workshop questionnaire that explores your audience, products, competition, values and more.

WEEK 2

We dive into your answers on a 60-minute discovery call to clarify key elements of your Brand Story & messaging.

WEEK 3

We host a 90-minute workshop where we use a proven process to define your ideal audience, position your product, identify your brand voice and distill your unique value.

WEEK 4

You receive a finalized Brand Story document and an actionable plan to incorporate your Brand Story into your messaging strategy.

See a Brand Story

What you get from
a Brand Story Workshop

WHAT YOU GET FROM A BRAND STORY WORKSHOP

In your finalized brand messaging deck, you’ll receive:

1-2 ideal company profiles (B2B only)

Detailed breakdown of the best-fit companies for your product or service.

2-3 buyer
personas

In-depth demographic and psychographic profiles of your ideal buyers.

Company
narrative

A go-to repository of text and one-liners that communicate your Brand Story.

Competitive
positioning

Detailed competitive and internal SWOT analysis. Relevant positioning strategy with key supporting data.

Unique value propositions

Succinct and on-brand benefit statements that distill the value of your product or service.

Brand style
guide

Define your unique brand voice with tone and messaging guidelines and key language dos and dont’s.

FREE WORKBOOK

DIY BRAND MESSAGING STRATEGY

Follow these 5 steps to create a compelling and consistent brand narrative.

Step One: Brand Purpose

Step Two: Audience

Step Three: Positioning

Step Four: Voice & Tone

Step Five: Narrative

DOWNLOAD THE FREE WORKBOOK

OUR WORK

Foresight Works

Messaging & Positioning

2

Buyer personas

4

Brand values

4

One-liners

This high-tech SaaS startup needed a strong messaging strategy to disrupt a legacy market. Through our messaging and positioning workshop, we helped them define their ideal company profiles and solidify a brand voice that stands out.

SEE CASE STUDY