How Mila and Rose grew online DTC sales with a multi-channel paid media strategy.
Despite their successful physical retail and wholesale business, Mila and Rose struggled to break into ecommerce for the same reasons many other sellers do: the market is crowded, managing paid media campaigns is complex, and every channel wants you to increase your ad budget whether it makes sense or not.
To overcome these challenges, Mila and Rose partnered with WEBITMD to manage their multi-channel paid media campaigns. Their goal was to achieve rapid profitability and long-term scalability.
We implemented a multi-channel paid media strategy that would help Mila and Rose reach and convert more of their ideal customers.
We thoroughly audited Mila and Rose’s paid media accounts, competitors, customer data, and historical campaign performance to lay the foundation of our strategy.
We identified Facebook and Instagram as high-priority channels for Mila and Rose. We used customer data to create lookalike audiences and allocated ad budget based on audience fit.
We fine-tuned their Google Ad targeting to ensure ads were only served to high-intent leads. We also optimized their Google data feed to maximize conversions.
We set clear breakeven and ROAS targets to ensure we only increased ad budget when it was profitable. As revenue grew, we reinvested ad profits to scale online sales.
Mila and Rose has maintained a positive ROAS since the very first month of working with WEBITMD. By strategically reinvesting these profits to scale their ad campaigns, they have achieved quadruple-digit revenue growth from online sales over the past three years.
In 2022, Mila and Rose’s year-over-year sales growth from Google Ads and paid social were 188% and 326%, respectively. Overall, their online order volume has increased by 700% since the beginning of our engagement and their monthly web traffic has grown by over 1,000%.
