SCALING DTC: APPAREL BRAND BOOSTS ONLINE ORDER VOLUME BY 700%

How Mila and Rose grew online DTC sales with a multi-channel paid media strategy.

+326%

YOY SALES FROM PAID SOCIAL

+180%

YOY SALES FROM GOOGLE ADS

+700%

ONLINE ORDER VOLUME

Challenge

Children’s clothing retailer Mila and Rose had built a successful brick-and-mortar and wholesale business but they were struggling to grow online direct-to-consumer (DTC) sales. After getting burned by unprofitable ad campaigns with their previous paid media agency, they needed a new paid media partner who could help them crack the ecommerce code.

Solution

We overhauled Mila and Rose’s paid media strategy and implemented new campaigns on Facebook, Instagram, and Google. We dialed in their channel mix, audience parameters, and bidding strategies to ensure they maximized every dollar of their budget. Each month, we reinvested ad profit to sustainably scale their growth.

Results

In the first three months, Mila and Rose achieved a positive ROAS — and have done so ever since. Over the last three years, Mila and Rose has increased online order volume by over 700% and driven quadruple-digit growth in online sales revenue with paid media.

SCALING UP IN ECOMMERCE

Despite their successful physical retail and wholesale business, Mila and Rose struggled to break into ecommerce for the same reasons many other sellers do: the market is crowded, managing paid media campaigns is complex, and every channel wants you to increase your ad budget whether it makes sense or not.

To overcome these challenges, Mila and Rose partnered with WEBITMD to manage their multi-channel paid media campaigns. Their goal was to achieve rapid profitability and long-term scalability.

OUR APPROACH

We implemented a multi-channel paid media strategy that would help Mila and Rose reach and convert more of their ideal customers.

Account Audit

We thoroughly audited Mila and Rose’s paid media accounts, competitors, customer data, and historical campaign performance to lay the foundation of our strategy.

Paid Social

We identified Facebook and Instagram as high-priority channels for Mila and Rose. We used customer data to create lookalike audiences and allocated ad budget based on audience fit.

Google Ads

We fine-tuned their Google Ad targeting to ensure ads were only served to high-intent leads. We also optimized their Google data feed to maximize conversions.

Scaling

We set clear breakeven and ROAS targets to ensure we only increased ad budget when it was profitable. As revenue grew, we reinvested ad profits to scale online sales.

OUR RESULTS

Mila and Rose has maintained a positive ROAS since the very first month of working with WEBITMD. By strategically reinvesting these profits to scale their ad campaigns, they have achieved quadruple-digit revenue growth from online sales over the past three years.

In 2022, Mila and Rose’s year-over-year sales growth from Google Ads and paid social were 188% and 326%, respectively. Overall, their online order volume has increased by 700% since the beginning of our engagement and their monthly web traffic has grown by over 1,000%.

Ready to grow?
Let’s Chat!

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