Before starting Andy’s Hay, the creators were running a successful B2B brand in the same industry — but they soon realized that e-commerce was an entirely different ball game. More competition means it’s harder to stand out and find an audience, which is exactly what the new DTC brand struggled with.
To overcome these challenges, Andy’s Hay teamed up with WEBITMD to make a name for themselves with paid media that would drive interest in their unique offer.
We created a multi-channel paid media strategy for Andy’s Hay to help find their ideal customer base, increase awareness for their offer, and drive quality traffic with ads on various platforms.
We implemented multi-channel social media ads for Andy’s Hay on Facebook and Instagram. Our market research helped us determine these platforms as the best for generating quality leads.
While Andy’s Hay already had Google and Amazon ads running during our partnership, we took time to optimize and rehash the current ads to maximize conversions.
We set clear breakeven and ROAS targets to ensure we only increased ad budget when it was profitable. As revenue grew, we reinvested ad profits to scale online sales.
Andy’s Hay came in with top-of-funnel content such as blog posts. We helped optimize the content, which boosted lead generation and increased organic traffic to the brand’s website.
After working with WEBITMD, Andy’s Hay has generated new leads, seen more online orders, and is making the most of their paid ads with increased conversion rates and larger profit margins. Most importantly, however, they’ve built a name for themselves in their market, which continues to drive interested prospects to their website.
As of 2023, Andy’s Hay has seen a 280% increase in online orders, 118% boost in conversion rates, and a 500% jump in ROAS from paid media.