Branding & Lead Generation
California State University, Stanislaus, (also known as Cal State Stanislaus or simply Stan State) is a campus in the 23 school California State University system which was established in 1957 in Turlock, California, United States. It is also the only campus in the CSU system to offer a bachelor’s degree in cognitive studies. The university offers 133 Bachelor’s degrees, 35 Master’s degrees, two Doctoral degrees (Doctor of Education), and 14 teaching credentials. Stanislaus is also one of the two campuses (other one being Sonoma State University) in the 23-campus CSU system listed among the best undergraduate colleges by The Princeton Review.
Plan, build and optimize a new Paid Search Campaign on the Google network to target new prospect student for both the Online and Executive MBA educational programs. CSU Stanislaus also wanted to improve its branding and recognition of the new university programs both locally in the Bay Area of California and nationwide.
WebitMD worked with the CSU Stanislaus Extended Education Department to develop and ground up PPC campaign both in Search and Display networks in addition to a remarketing strategy:
The results of our PPC engagement have been outstanding. Here are some of the main campaign metrics: