Growth Marketing For Hospitality
We deploy an engineered approach to hospitality marketing that combines creativity & design with data & technology.
The luxury hospitality industry has transcended from a premium hotel stay into a sophisticated lifestyle experience for its guests. Hotels & Resorts ranging from luxury independents to international powerhouse collections seek to differentiate themselves while delivering on an experience that is purposeful and beautifully executed.
We combine nearly 20 years of experience in Digital Marketing with a depth of understanding of the hospitality industry. We’ve proven the combination.
Digital Marketing Programs
Digital Marketing Programs
At our core we are a growth marketing agency. From driving web traffic to lead generation to user experience to guest retention and nurturing programs…
It’s all within our WEBITMD® Hospitality Growth Marketing Stack.
We go back to fundamentals with our hotel marketing engagements with a need to identify & understand what is happening on the ground. Our team walks the property, benchmarks the offering against its comps, reviews the ADR, RevPar and rooms yield and also gauges the effectiveness of the current marketing programs as it relates to digital.
Our approach encompasses 5 key components:
- Fluid Branding
- Web Traffic Generation
- Lead Nurturing & Remarketing
- Guest Reservations
- Post Stay Marketing Activities
Each area has a robust scope managed by a dedicated resource on the WEBITMD team. We take things a step further and integrate our stack with your current reservations software and analytics tools in order to provide a complete 360 degree view on the guest experience as it relates to digital marketing.
We then review the data as a team and provide actionable tactics to improve booking patterns, add revenue at profitable outlets on the property, increase the frequency of repeat guest stays, and encourage guest referrals. Our tactical yield management approach and ability to anticipate and react to consumer behavior is critical to maximizing a hotel’s GOP.
Organic Search Marketing & Content Strategy
Our bread and butter offering for the last decade. We deploy a proven methodology to search marketing focused on improving our client’s overall presence in the search engines.
We deploy a tactical approach to SEO which ensures our clients position themselves as a premier hospitality offering as viewed by any searching consumer. Our Organic SEO offering covers four core elements: an analysis & hotelier goals phase, on-site technical optimization, content marketing, and SEO outreach & link-building. The processes and efficiencies within our SEO delivery is what has made us Award-Winning for our SEO in the hospitality vertical.
“Our tactical yield management approach with the ability to anticipate and react to consumer behavior is critical to maximizing our marketing efforts and improve a hotel’s GOP”
~ Mattan Danino, Founder & CEO of WEBITMD
Multi Channel Paid Search Initiatives
We have crafted a harmonious mix of a multi-channel Paid Search strategy that functions in perfect sync to achieve the goals of improved occupancy and return guest rates.
As a Google Premier Partner ranked within the top 3% of agencies in the nation we have proved ourselves in the planning, construction, and optimization of PPC campaigns for hotels around the globe. Whether an independent property or a portfolio of hotels under a prestigious brand, the WEBITMD team delivers a sophisticated PPC strategy focused on key targeting options including demographic, income level, geographic, and interest based campaigns. Coupled with our proprietary technology and custom reporting abilities we engage seamlessly with marketing teams and hoteliers at any level.
“WEBITMD is a dynamic company with superb insights not only on SEO practices but overall digital strategy and customer web experiences. They have fueled our business as eCommerce continues to grow as the dominate booking channel for our guests”
~ Thierry Maincent, Vice President – Japan Experience
Website Design & Development
We design and develop websites for some of the most luxurious brands in hospitality.
WEBITMD’s design team beautifully crafts web experiences that showcase a hotel’s offerings while ensuring the visitors are driven through the process of discovery to booking. We are uniquely positioned as an agency to blend the insights of digital marketing with the aesthetic touches of design. The result is a strikingly beautiful design which is powerful yet simple while also converting visitors into booked guests.
We have made it our mission to discern and understand a property in its entirety only then to craft a custom marketing strategy as it relates to any challenges and all advantages of that hotel.
Property Sales Lead Generation
Orchid Bay is an active community located in Northern Belize that offers modern conveniences in a Caribbean setting. The Orchid Bay project teamed up with WEBITMD to promote their condominiums and waterfront villas to the US market. The results have been very fruitful with continued expansion now projected into 2020.
Digital Marketing for F&B Outlet
The Hyatt Hotels Corporation own, operate, manage or franchise more than 370 hotels and resorts worldwide under the Hyatt brand. WEBITMD worked with Hyatt Hotels to develop an email marketing campaign launching a new rooftop lounge catering to an exclusive clientele at their Grand Hyatt property in San Diego, California.