You’ve probably been recommended HubSpot once or twice by now and you’re wondering how it compares to other tools on the market. The martech world can be a confusing place so it’s important to do your research and compare options before you settle on any particular solution.
At WEBITMD, we have been using HubSpot for several years and can honestly say that this is one of our favorite marketing and sales tools. In this guide, we’ll discuss everything you need to know about the HubSpot CRM and the potential it holds for marketing and sales teams.
But it’s also much more than that. It’s also a data warehouse and a communications tool.
With HubSpot, you can combine data from multiple sources such as Google Search Console, Google Tag Manager, Facebook Ads, and more to analyze marketing performance across multiple channels. You can then use this data to build custom reports and dashboards that give a holistic view of marketing, sales, and support performance in a visual format.
HubSpot doesn’t just store customer data, it also allows you to communicate with your customers through mass marketing emails, 1:1 sales emails, and automated messaging. Depending on where your contacts are in their customer journey, you can tailor your communication methods accordingly.
But that’s not all! HubSpot also offers a separate product called “CMS Hub.” With CMS Hub, you can build and host website pages, track user behavior, and more. But we won’t get into that here. This guide will focus mainly on HubSpot Sales and Marketing Hubs and how businesses can use them to help scale.
Use this data to determine what resonates best with your audience and improve your social strategy moving forward. You can even connect your posts to a specific marketing campaign you are running to see how they contributed to the overall success of your marketing efforts.
With HubSpot’s AI content assistant, you can even generate ideas, outlines, and original content for your blog using software powered by OpenAI.
You can either view this data at the domain level or break it down by individual pages to see which pages are bringing you the most traffic and leads.
The user interface is so easy to use that almost anybody can do it and training new team members takes almost no time at all. As we already mentioned, the marketing automation feature is really what gets most users interested in Marketing Hub.
HubSpot Sales Hub makes it easy to automate repetitive processes and move team members away from menial tasks.
Your sales pipeline can have as many deal stages as necessary, so you aren’t limited to these seven. You can have up to 50 different deal pipelines for different products or services on a paid HubSpot plan.
You can also embed your meetings links to website pages, making it easier than ever for visitors to schedule time with you. When a visitor books a meeting with your team, HubSpot will automatically create a new contact record so your database continues to grow and stay organized.
And sales managers benefit, too. Access call logs directly from the CRM to leave comments and coach reps on how to sell better and more effectively.
HubSpot sales dashboards are an easy and convenient way to obtain the sales metrics you need and track performance toward monthly, quarterly, and annual goals.
Getting your ABM strategy set up in HubSpot is simple and easy. And since it all takes place within your CRM, you won’t have to worry about important contact data slipping through the cracks or being siloed away.
HubSpot and Salesforce are both comparable CRMs, but they have different strengths and target audiences. As a certified HubSpot partner, we do have a bias toward the orange sprocket, but it’s not the best option for everyone.
It’s safe to say that HubSpot — despite its wide range of features and capabilities — is easier to use than most other CRMs. We might even argue it’s easier to learn than most software in general and you should feel comfortable using it in as little as 30 days.
One of HubSpot’s best characteristics is its intuitive interface and user-friendly design. Features like the drag-and-drop editor make it easy to build emails and landing pages for your team. Even the automation tools are easy to learn and require little to no coding skills.
But don’t interpret that to mean that HubSpot is a weaker tool. It does provide options for customization, so you can make your portal as simple or complex as it needs to be.
HubSpot users also have access to an impressive amount of training resources to help them learn new skills and find innovative solutions to their problems. Don’t hesitate to take advantage of resources such as:
There are over 6,000 HubSpot partners in the ecosystem. That means finding the best partner for your needs, goals, and budget is going to take a bit of a search.
The HubSpot Partner Directory is a great place to search for an agency partner. However, it can’t tell you everything you need to know. You should also look for an agency whose communication and work style is compatible with your own. Be sure to look at retention rates, as well, to see how long the average employee or client lifecycle is.
When you provide your marketing and sales teams with the right resources, tools, and training, you enable them to sell better, faster, and create a bigger impact within the business.
WEBITMD has helped businesses of all types of sizes integrate HubSpot into their daily workflows. Feel free to check out our case studies and explore our resource hub to learn more about our work. And when you’re ready to talk, you can book an exploratory meeting at a time that works for you.