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Paid Media Audit

A deep-dive into your account & performance

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Why Audit Your Campaigns?

We’ve been looking into paid media accounts for 15+ years — We’ve seen it all!Our account audits provide you insight into the performance of your current campaigns and the true bottom-line effect they have on your business. On countless occasions we find low performing campaigns, improper settings, wasted budget and overall poor management on the accounts we audit.

Meet the WEBITMD Paid Media team that will actually be working on your campaigns if we partner together — our audits set the stage for healthy relationships.

THE PLATFORMS WE MANAGE:

Why Our Audit?

There are many ways to perform an audit on a Paid Media account, however, most fail to address the real issues affecting performance. Automated tools that give an “account score” or “health grade” only provide data but no analysis of the data. Those tools are often based on set rules and do not factor in the most important qualities needed for running successful paid media campaigns.Factors such as audience intent, structure and theming, ideal settings, and ad copy are best evaluated by a paid media professional which we have dedicated for our audits.

WHAT DO OUR AUDITS COVER?

Settings, Budgets, & Bidding

- Location Targeting
- Device Targeting
- Demographic & Audience Targeting
- Platform & Network Selection
- Bid Strategy
- Budgets

Reach & Market Penetration

- Search Impression Share (Search Ads)
- Audience Size & Percent Reached (Social Ads)
- Competitor Comparison

Account Structure & Campaign Objective

- Campaign Theming & Segmentation
- Ad Group & Ad Set Structure
- Platform Quality Ranking
- Traffic Intent & Engagement
- AnalysisRetargeting & Funnel Analysis

Ad copy & Creative

- Ad Formats
- Ad Relevance
- Ad Engagement

Conversion tracking & Performance Measurement

- Return on Ad Spend & Cost Per Acquisition Analysis
- Conversion Rate Comparison & Analysis
- Tracking Accuracy & Conversion Points

Conclusion, Q&A

- Overall account performance review
- Cleanup of wasted spend
- Opportunity to scale!

What’s next?

Once we complete the audit, we will schedule a screen share meeting with you and our paid media team to review our findings. We will also provide recommendations based of what we discovered.

The purpose of our audit is 2-fold:
‍
Demonstrate our level of expertise
Set the stage for a potential partnership together

For 10+ years Google’s partnership with WEBITMD has been tremendous. They are a Premier Partner driving growth across many industry verticals, building & optimizing advertising campaigns on Google.com and our network properties. We look forward to the next decade together.

KEN PORTER,
Agency Account Strategist, Google