Brand Story

Get a clear, actionable strategy for your brand positioning and content messaging.

Leverage the Power of Storytelling.

Messages delivered as stories can be up to 22x more memorable than facts. So, it’s no surprise that the most successful brands in the world leverage storytelling to sell their products and services.

Do you have a compelling Brand Story that attracts your ideal customers and sets your company apart from the competition? If not, your business is more likely to be viewed as a commodity and it’s more challenging for your marketing campaigns to cut through all of the noise online.

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Why Your Brand Needs a Story.

Your Brand Story is what sets your business apart from the crowd. It’s what makes a person decide to work with you versus another company. And most importantly, it’s what gives your customers something to buy into and care about.

When you attend a Brand Story Workshop, we’ll create a Brand Story that serves as a strategy for all of your brand messaging, ensuring you have a cohesive narrative throughout the entire Buyer’s Journey.

Attract Your Ideal Customers

Your Brand Story makes it clear who IS and ISN’T a great fit for your business, so you avoid wasting time on the wrong people and focus more time on your ideal customers.

Increase the Value of Your Offers

By creating an emotional connection with your prospects, they simply like you more and look beyond features and pricing when assessing the value of your offers.

Stand Out from the Competition

Most companies have a generic “brand.” Even fewer tell an interesting story. And then there’s you, saying everything your ideal customers want to hear.

Generate Highly-Persuasive Content

They say “content is king,” but really it should be “great content is king.” Remember, facts tell and stories sell, which is why your content is more persuasive when you tell a story.

Increase the ROI of Ad Campaigns

The average person sees 5,000 ads per day. By using storytelling to capture the attention of your ideal customers, it’s easier to get a bigger return on your ad spend.

Never Worry About ‘What to Say’ Again

Too many businesses aren’t doing as much content marketing as they should because they don’t know what to say. The Brand Story Workshop will change that for good.

VIEW AN EXAMPLE BRAND STORY

Frequently Asked Questions

What is a Brand Story?

Your Brand Story is a cohesive narrative that makes it clear who your ideal customers are, how you can help them, and what they need to do to buy from you. Your Brand Story is reflected in your website, advertising, product and service offerings, in-person events, your values and purpose, and most crucially, what others say about you.

How does the Brand Story Workshop work? What do I get?

The Brand Story Workshop is a 90-minute workshop that we conduct over a video conference call. During the workshop, we’ll walk you through a proven process to refine your brand messaging to attract your ideal customers, better position your offers, and to provide a unique value proposition.

You’ll receive a recording of the workshop and a Brand Story Guide (PDF) that outlines your new brand messaging strategy and gives you content frameworks you can use to create your own marketing content for your website, social media, online videos, and more.

What if my brand doesn't have an interesting story?

Most companies don’t have a remarkable story of trials and triumph, starting out in mom’s garage. Fortunately, your customers don’t care about YOUR story, they care about THEIR story. The purpose of the Brand Story Workshop is to give your brand a story your customers will find interesting because it’s focused more on them than you.

My business has B2B and B2C offerings. Do we need more than one Brand Story?

You can definitely take that approach, but it’s not required. We will focus on the unifying themes between all of your customers and create a Brand Story that resonates with both audiences.

But my business is in the [insert "boring" or "technical" category] industry. Will this still work?

The more “boring” your industry is or the more “technical” your offerings are, the more of an opportunity there is for you to stand out by having a compelling Brand Story (because none of your competitors do).