Does your Google result stand out? It Should!! Here’s how…

Reading Time: 4 minutes
Mattan Danino
By Mattan Danino

November 5, 2013

SEO supermanIt’s always a daunting task to rank higher in the search results, but if you attain that top spot, it is a major accomplishment. There are insurmountable numbers of SEO companies out there who are working every second to create the next perfect content, it is only upon you to ensure that your page stands out in such a way that the traffic naturally halts at your doorstep.  Here are some tips to make your page stand out!

SERP

Exclusive and appropriate page titles

The title of your page should always be unique and related to the theme of your page. Always localize your page titles if you can apply targeted key phrases as near to the beginning as possible.

Try to use as much character in your title as you want, Google will only curtail it if you cross the 65 character mark.

Meta descriptions with a CTA (Call to Action)

Meta descriptions are an effective way to encourage searchers to click on your link among all other competitors; it won’t have any effect on your ranking.

Descriptions should be between 100 to 150 characters and if you cross the limit or you are unable to post it, Google Webmaster tools will report it as an error. Also, CTA a call-to-action enables a user to call you about the service when they have read a description of your page.

SEO-friendly URLs

A matching domain name with your targeted keywords is always an advantage. But don’t crave for that exact match domain name or you’ll get trapped in the same match domain problem.

File names and permalink structures should be utilized in such a way that it creates pertinence for your website.

Google Local

It will be very advantageous; local optimization, even if it’s for a large or a small company. Optimizing your website claiming your business programs and filling out your reports assists Google in comprehending more about your industry.

Certifications from high-quality websites for a business will rank it higher in the SEO.

Google Authorship

Getting bonus points from Google Plus is imperative to make your search result thrust itself forward from its competitors.

It is apparent when you search for SEO related problems in Google’s and you get lots of people with their faces  claiming the search results, but when it is about the less tech savvy industry, you could be the only one with your facial profile in the SEO.

Custom-made annotations

Because of the viable fact that people trust their friend’s and family’s recommendation, custom-made annotations flaunts plus one made by a friend on a blog post or a web page.

Add a +1 button and Google badge on your web page and you will be able to increase the probability of these annotations showing up in the search results.

Google reviews

Asking your customers and clients for Google reviews is a great way to increase your local search ranking as the 5 stars is a perfect way to stand out in the SERPs. Always ask for a Google review from your customers making it a crucial step in the process of brilliant search engine results.

When a user makes a search and they see your website in the top result labeled with careful descriptions and reviews by many customers as good or excellent, the user won’t be able to resist themselves from clicking on your webpage thus, enabling you to garner more ranking in the search result.  For more helpful tips and insights please contact our SEO specialist here.

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