As the largest network with over 2.5 billion users every month, you cannot understate the value of Facebook when it comes to advertising. The platform is designed to support different ad types, which allows you to target your audience using the most appropriate material. What is more, its micro-targeting features ensure you create content that perfectly suits a specific audience.
For you to make maximum use of Facebook ads in paid media there are a few things you need to keep in mind. Here we discuss the tips you should know to benefit fully from the platform.
Define your objective
To create an ad that appeals to your target audience, you have to define the aim of setting up that particular ad and what you want your audience to do with it. Typically, Facebook has three ad categories;
With the knowledge of these categories, you can go on to decide how to design your ad. For instance, if the intention is to lead people from Facebook to your site, you should go for conversion. This information can help you to structure your advertisement accordingly.
Use clear call-to-action (CTAs)
A compelling call to action is imperative in advertising as it will determine whether your ad leads to conversions. CTAs play a significant role in marketing; for example, they motivate your sales funnels as they guide users on what they need to do. This could range from asking them to try a product to subscribing to your channel.
Whatever your end goal is, you need a CTA to motivate users to take further actions. Using CTAs such as ‘click here now,’ ‘contact us,’ and ‘click here for a discount’ is a sure way to get the attention of the audience.
Have a great ad copy
One sure way to catch your audience’s attention is to create an ad copy that they can relate to. Here, remember that you design your ad according to what it is intended to achieve. As such, an ad that seeks to promote a new product is definitely different from one asking people to subscribe to a mailing list. Consider these ideas when creating an ad copy.
- Heading should be short and punchy
- Should use high quality and unique images
- Appropriate landing page URL
- Text that has a visual appeal
While here, do not forget to keep your copy consistent with your brand; this means you should use a tone and voice that is similar to the one used in other aspects of your brand such as mails.
Target your ad
Targeted ads help to connect with people who are interested in your products or services. Here, you can choose to focus on your email subscribers or an entirely new audience. Whichever route you take, make sure to develop an ad that caters to their needs and preferences.
Since Facebook collects data about its users, you can use it to broaden the reach of your audience. You can specifically target your audience based on factors such as age, gender, location, and interests. This way, you are sure to make the most of Facebook ads.
No doubt, Facebook ads are taking over digital marketing. You can use the platform for advertising your brand and for broadening your customer base. The tips mentioned here can go a long way in helping you make more informed decisions when designing your ads.
At WEBITMD, we strive to help businesses maximize digital marketing to reach their growth potential. Please contact us to learn how you can take your business to the next level through digital marketing.