How To Improve Your Inbound Marketing Strategy Today!

Martin Andrews
Reading Time: 3 minutes

A successful inbound strategy requires taking several different components, such as SEO, social media marketing, blogging, and content marketing, and using it to develop a solid relationship with members of your target market who haven’t committed to becoming full-fledged customers. Every single aspect of your inbound marketing strategy should be focused on driving customers, creating brand awareness, and generating business growth.

Here are some tips to improve your inbound marketing strategy today!

Set Clear SMART Goals When Creating an Inbound Marketing Strategy

Sit down and attach a few solid SMART goals to your marketing strategy. Not only will the SMART goals help you identify if the program is working, but as time passes you can set even more ambitious goals which drive you towards an increasingly effective marketing strategy.

SMART goals to consider include:

  • Boosting the total number of website/blog/social media visits
  • Reducing the bounce rate
  • Increasing the number of clicks the CTA generates
  • Driving more traffic to specific pages/products/posts

Once you’ve established both long and short-term SMART goals for your inbound marketing program, you can start using key performance indicators (KPIs) to help you determine how close you are to achieving them. The trick to combining your SMART goals and your KPIs is pulling out all of the data connected to your inbound marketing program and working backwards. Take your KPIs and compare those numbers to the numbers you set as your SMART goals. You should make this comparison at least once a month.

The five KPIs you should always include in your inbound marketing reports include:

  • Number of monthly visits to your website
  • Monthly qualified leads
  • Lead conversion rate
  • Keyword ranking
  • Post engagement

You’ll be amazed by how much your inbound marketing program improves after your start using SMART goals and KPIs.

Digital Marketing Content

A Solid Call to Action

Most of us have gotten really good at figuring out how to create the type of content our target market finds attractive. Where we frequently fail is in the conversion phase of the inbound marketing strategy. Too often we find ourselves managing a website that is attracting a ton of daily visitors but not generating any real revenue. The failure to convert visitors stems from a weak call to action.

The call to action serves as a wake-up reminder to your visitors that your business is so much more than a library of valuable content, and that by sliding a little deeper into your funnel, they’ll enjoy even more benefits.

When it comes to incorporating your CTA into your inbound marketing, you need to:

  • Attach a solid call of action plus an appropriate link to the end of each piece of content
  • Make the CTA link feel like an easy, natural thing to click on.
  • Attach a promise to the CTA

The final thing is personalizing the CTA. In his HubSpot report, Jeffrey Vocell revealed that a personalized SMART CTA is 202% more effective than a generic CTA. Creating a SMART CTA requires the use of software that instantly adapts the CTA to the person currently visiting your website. It uses cookies to adjust language, location, and even keywords so the CTA attracts the customer’s attention and inspires them to click the attached link.

Quickly Improve your Inbound Marketing

Putting together the various components of a solid inbound marketing plan is challenging. Not only do you need to attract leads, but the inbound marketing content also has to help you nurture those leads until they become actual customers. WEBITMD is a marketing agency that is ready and willing to help. We can help with every single aspect of inbound marketing and make sure you have a cohesive strategy that expands over all of your marketing platforms. To learn more about how your business will benefit from your services, contact us.
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