Benefits of Online Streaming for Sports

Janet Lee
Reading Time: 2 minutes

Sports fans from all areas of the sports arena have been vocally demanding one thing from their teams they are loyal to… online streaming of their sporting events that can be seen anywhere at anytime.

The spread of paid-streaming content online by U.S. leagues brings huge audiences for sporting events like the Olympics, March Madness, and the U.S. Open. Major League Baseball however, is the leader in capitalizing on this new trend offering its fans streaming live-game content on a paid basis. According to the Sports Business Journal, MLB has built an online streaming package that generated around 40 million dollars in 2009! The NFL, NBA, and NHL are also putting their best efforts forward to get their online streaming capabilities up-to-par for their fans.

Also, with the increase in smartphone use and data plan subscriptions from sports teams, this opens up demand for streaming sports and video content to call phone and mobile device users.

The increase in online and smartphone streaming allows many benefits for all different types of groups:

• Avid sports fans will now be able to watch games they are interested in seeing online, on their phones, or at a later date. This keeps fans interactive with their teams and up-to-date with how their teams are doing during their season.
• Advertisers now have an opportunity to sponsor online and smartphone videos and content allowing them to increase their branding strategies as well as hit some of their target markets
• Sports teams now have the opportunity to profit from an online market by offering these live streams of their team.

Here is a graph of the leading U.S. Sports teams taking advantage of video-streaming:

So, for all you sports internet marketers out there, give your fans what they want and start making some money off of it!

Information Provided By: eMarketer
Blog Post Written By: Kent Seiders

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