Los Angeles SEO Agency

12 On Page SEO Changes You Must Know!

By | Google SEO, Google Update, Internet Marketing Fundamentals, Link Building, Local SEO, Uncategorized

Link building is difficult but it is not the only way in which you can gain traffic from Google’s search engine results page.

There are people who can build links very easily, there are people who can write winning contents and then there are people who can do wonders in outreach campaigns. If you posses neither of those qualities yet want to become a prominent SEO then there are easier ways as well.

The off pages activities generally work better in influencing the ranking factors, compared to the on page factors. SEOs however, can use a combination of those tricks nowadays to make life easier for them and using the perfect combination they can get great ranking and traffic without ever building a single link.

These techniques are not new for experienced SEO people, in fact, many of these practices are well used. However, even the most well optimised sites might miss a few of these tricks as well.

1. In-depth articles

Mozcast graph decided that 6% of Google’s search results contain in-depth articles. Although this might not a be a huge number but the articles which qualify for this will see significant improvement over other competitors. If an article is included like that, the traffic can go up by as much as 10%.

If you add a few HTML techniques, the articles which you right can also qualify for this. There are a few mark ups, as suggested by Google, which are

While Google loves fresh contents, the old sites and their content might also come up if they use the proper semantic markups on their pages.

2. Improving user satisfaction

Can you really improve your ranking by making users ‘feel’ better at your site? The answer is yes, even if it might sound a bit surprising. If the experience of a few SEOs are to be trusted then the effect of user satisfaction might have a much bigger effect than we might imagine.

You know that Google Panda is there to punish the low-quality websites. We also know that Google uses user click as a signal to measure the user satisfaction on the site.

Let us quote Stephen Levy from his excellent book In the Plex

“… Google could see how satisfied users were. … The best sign of their happiness was the “long click” – this occurred when someone went to a search result, ideally the top one, and did not return.”
This idea is often called return to SERP of pogosticking, if you can keep the users there on your site without them returning to Google SERP to click on another result, there are people who strongly believe that you will be rewarded as you are providing the users exactly what they are looking for.

Tim Grice of Branded3 said they believe at their SEO agency:

“If you have enough links to be in the top 5, you have enough links to be position 1″

While it is very difficult to prove that the pogosticking effects Google’s search results, we have enough case studies and analysis and reports where the positive correlation between these two has been proved beyond doubt.

3. Rich snippets from structured data

Google is expanding the scope of the rich snippet in its SERP every day. Now you can see events, songs, videos and the traditional breadcrumbs as well.

Matthew Brown first presented the idea of structured data in a presentation, way back in 2011, at a MozCon. Matthew is now working with Moz and we are happy that he shares his knowledge most often. Try to study his Schema 101 if you can find time.

You can also check for Guide to Generating Rich Snippets from SEOgadget basic understanding. This is a very good kick starter. You should have at least two types of markups going for you, the videos and Google Authorship.

4. Video optimization

If we measure the pixels, the video results capture much more area on the SERP than any other search result with the rich snippet coming up. Not even the much hyped authorship photos can capture so much of space. Study shows that we look at the videos first.

Unlike Google authorship images, video snippets often are easier to display and they don’t require any special setting to get those rich snippet going. You can however use, video XML sitemap and adding schema.org video markup if you are using video snippets.

To make your life easier, there are many third party software which will help you in this. You can use Wistia, like the Moz employees use which does the sitemap creation and schema.org markup creation automatically.

You can easily define the thumbnail which can which is to appear using either schema.org and XML sitemaps. The thumbnail is the first impression about the video to the user. Thus wisely use these tools.

5. Google authorship

Getting the authorship photo appear in the search engine result page easily if you integrate the code. However, getting the image appear doesn’t get you many clicks. Getting the right image, however, will mean many important clicks and the click-through rate improves as well. There is no clear rule about what type of images might help but there are a few types which certainly help.

  • Using a real face over a cartoon or a company logo is preferred.
  • Use high contrast image as the photo is small, the background and foreground should be clearly stark to make it understandable or recognisable.
  • Target audience, an old man is less likely to click of a 14 years old kid wearing Bermuda shorts and tshirts, talking about pension schemes.

Google nowadays is more selective about which images to show and which are not, they have actually placed a few conditions about the authorship image. Mozcast says, if the authorship is set up properly, 20% of your searches will come up with the image.

6. Improving site speed

Improving the site speed not only makes the visitor satisfaction better but also directly influences the search ranking. Google itself has confirmed that a quicker loading site has more chances to rank better.

There is one vary important thing which we came to learn from the exciting Zoompf people this year. It is not the actual page load time which is most important but the Time to First Byte (TTFB) which is more important. TTFb is the time a server takes to respond to the ping and release the first acknowledgement byte.

While the page load factor, or TTFB, is very important for desktop sites, this factor gets even more important for websites for mobile. We all know how irritatingly slowly a website might load in our mobile device, especially if smaller screen and weaker signal. Google developers said “Optimizing a page’s loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to.”

7. Smartphone SEO

Even if we forget the page load speed, the website must be at least configured to be displayed on mobile devices. Otherwise, the website will rank lower in Google SERP. Google openly admits that no smartphone- friendly version means the site will probably rank lower for a mobile customer.

There can be several common smartphone errors. Some are

  • The visitor is redirected to wrong mobile URL.
  • Embedding multimedia which are unsuitable for smartphone playback.
  • Annoying pop-ups which make mobile browsing difficult.
  • Very small or too large buttons, images or texts for a small mobile screen.

Although Google stresses on making your website responsive, many top sites, including apple.com, are not responsive it type. However, they still manage to provide a great mobile browsing experience.

8. Expanding your international audience

Do you have potential international audience? Do you desire to serve beyond your country and local language? While the international experts like Aleyda Solis stresses the importance of having your site ready for international visitors, many north American companies are still looking for improvement.

When you start for international exposure, we have seen it is easier to get ranked compared to the local SEO ranking. You might also face poor competition. You can check the International SEO check-list by Aleyda to see if your website is a candidate for internal SEO or not.

9. Social annotations with Google+

When you are using Facebook and Twitter as the platforms to share your contents, the network of friends, colleagues and buyers can only see it when they open these networks. On the other time, if you share on Google Plus, the content appears every time someone is searching on Google.

Google did a study and it was proven that users are habituated of noticing the social icons and this is true when the page is having other engaging elements like video and/or infographics.

The best way to exploit this is to expand Google+ friend circle and share content which matters, regularly and often. Rand Fishkin did a whiteboard Friday on how to make your Google Plus result appear at the top of Google SERP always. Moreover, the content which are shared via Google Plus often top the regular search results which means even if a user isn’t logged in, he can still see your content at the top.

10. Snippet optimization

This might sound like the good old meta tag and tittle tag optimization says but the practice is never out previously it used be the number of characters which decided the length of the snippet. However, recently Google removed this setting and thus the present restriction is of pixels. Presently, one snippet is getting around 500 pixels on SERP. However, this also might change.

As it is difficult to maintain characters which will convert into 500 pixels, it is still a safe practice to maintain the 60-80 characters of snippets. There are, however, online snippet optimization tools which can help you a lot as well.

Google is here as well, with its advice on meta description and confirmed what we always believed, duplicate meta descriptions are not a great idea. It goes to the extent where matt Cutts says that better not have any meta description than to have duplicate meta description.

“You can either have a unique meta tag description, or you can choose to have no meta tag description.”

You can see duplicate meta description tags in the Google Webmasters Tool and this is one of the few HTML errors which are shown there. Does this mean, they take actions against it? We need to be careful.

11. Updating fresh content

Websites start to lose ranking once they stop to make new links. At the same time, the sites lose ranking once they stop adding newer contents on the page and the pages go stale. Freshening up the content doesn’t guarantee a better ranking, which is the case with any other factor. For some queries, however, it helps a lot. Google has many different ways to judge the fresh content.

  • Date of posting.
  • Percentage of content change
  • Frequency of content change.
  • New page creation
  • Which content is changed, body, H1, footer or other.

12. Ongoing on-page SEO

The factors mentioned here only go good for earning more real estate on the Google SERP. The issues like canonicalization, site architecture, indexing, keyword research, crawling, image optimization, duplicate content, internal linking and many other factors can move the ranking, with cumulative effort.

SEO is getting much more technical every passing day but it also means that we have much more opportunities now to exploit than we ever had.

If we think that SEO is easy or the old tricks will work perfectly in SEO, you can’t be further from truth really. It will also be imprudent to think Google will rank the site automatically.

SEO Los Angeles Agency

 

Debunk Your Myths About SEO

By | Uncategorized

People always ask us about the “truth” on SEO and what really works. We have decided to break it down and share some myths as well…

Search Engine Optimization (SEO), has become an integral part of contemporary Internet marketing practices. This brilliant method helps websites in achieving better rankings, more online visibility and also makes it search engine friendly. SEO is the mantra chanted by every online business owner.

SEO has come across as a blessing for businesses whose websites had failed in gaining higher rankings, and as result lesser profits. It has helped in not only improving their websites rankings in Search Engine Result Pages (SERPs) but has consequently accelerated the growth of their business as well.

Are you aware of the fact that SEO can play a fundamental role in brining more credibility for your brand? By using SEO you can build one of those websites that everyone wants to beat.

So, yes we can rightly say that it is been successfully serving the needs of many. Anyhow people are less clear about how to aptly use SEO for their website, seems like they have certain misconceptions (read myths) in their mind. Well then, you ought to clear theses and get a finer picture about it.

Get ready to take a refreshing dive into some of the common myths that people associate with SEO, and let go the doubts about it-

1) Just content marketing will draw more traffic

People believe that building better content will attract more consumers and will fetch more clicks on their website. Are you kidding yourself? Had this been the case, then wouldn’t every SEO professional simply turn into a content writer and build fancy writings for a website.

Let’s not say that content isn’t vital, it surely is. But content alone will do no good to your website, you would also need links, quick loading of the page, nice designs and so on. While you build great content for your website, make sure that you do not underestimate other important aspects of SEO.

2) Link Building has become extinct

The concept of link building is going to remain ever-green, so do not make the blunder of considering it dead. You cannot afford to miss on the benefits of link building, it is inevitable if you want your website to get better rankings.

How do you build links?

Internet is no magical land, where links will automatically flow in. It is neither any farm, where you can bribe someone and buy links. Guys, you need to make efforts. It would be wise to hire a professional with ample experience, who would get a sound strategy planned for your websites link building. Though merely planning a strategy will serve no purpose until it is implemented as required, so make sure that whosoever you hire knows how to kill a bird with a single stone.

Another important point to keep in mind is that link building should appear natural. Supposedly you yearly donate money to an NGO, what you can do is tie in with a news channel and ask them to give coverage to your noble cause or may be press release in print media. And all these tied back to you. This of course is a natural way to acquire links through your link building campaign.

An expert link builder will do the needful for you and let it appear absolutely natural, which it actually is. So dear friends take note that, link building is very much alive only some the methods that were used to practice it are dead.

3) Google keeps an eye on you if you use Google Analytics

Most of the businesses often fear using Analytics and think that it raises the chances for Google to spy on their website. Really? Firstly you need to understand that no matter what any inexperienced chap says, above all it is imperative to use Analytics.

For example, you are outrageously creating plenty of domains that are been used for vicious things and to top it all you are applying the same Google Analytics code. Yes, in this case Google is smart enough to know that you are using the same domains. You are caught in your own web. You end up linking all the domains together and tell Google that you own them, Bad Idea!

Similarly if you your website has been penalized and without fixing the issues in it, you jump on to create a new site using the same Google Analytics code, you are likely to be trapped in the same situation mentioned above.

Yet again the same question arises is our mind that, is Google using Google Analytics for ranking our sites? NO it is not, so breath a sigh of relief now!

Feel free to use Google Analytics, it will not make things worse but yeah better for sure.

4) Care a damn about Ranking/Positioning

We hardly care about higher rankings, all we want is more and more traffic coming to our website”, this is common phrase to be heard from various online business owners. It is crazy to have a perception like this. You are not alone in this vast world of the Internet, there are many other websites nailing the competition.

While there are great chances that a web-user will click on the first few websites that appear on the first of SERPs, so certainly rankings do make a lot of difference. Even if you want more traffic, how that you expect that to happen if none clicks on your website? These clicks will increase only if your site has attained good rankings.

If your website ranks further back in SERPs, the web-users are going to be very skeptical about your site. They might not find you credible or reliable enough to work with. You definitely would not wish that any potential consumer keeps any qualm about your brand name.

If you do not like the term ranking much, then positioning might just sound better to you. On one hand where ranking is all about numeric order, on the other hand positioning is a loosely defined placement within the SERPs of giants such as Google. Positioning the keywords right, can do wonders for you. Meaning that ranking might not matter as much as positioning does. However, both have their own relevance.

5) Social media, a new window to link building

Many assume that simply sharing on various social media platforms will help in rolling more links. Who says this is true? Only sharing will be of no use.

Here comes out the reason- Google cannot accommodate Facebook and Twitter in its algorithm. Hopes might fade away for all those who thought social media would help them in link building,Social media presents an outstanding way to connect with your friends and build better relationships, so Let’s keep it that way rather than using it for link building. If have been using it for link building, pals you must rethink.

Once these myths are busted you will certainly get a clearer picture and improved understanding about SEO. It is crucial for one to understand each and every aspect of SEO techniques. Until you do not get all your doubts cleared, you would perhaps fail in making full use of the advantages that SEO brings along.

If you hire someone who is well-verse with all the methods of SEO, then the returns on investment you are going to receive, will make you jump with joy!

SEO Los Angeles

Common E-Commerce SEO Mistakes That Could Cost You Sales

By | eCommerce Marketing, Los Angeles Internet Marketing, Los Angeles SEO, Search Engine Optimization, SEO, SEO Company, seo los angeles, Uncategorized

We decided to put together a post that describes some of the pitfalls and missing key points that you should know when optimizing your eCommerce store. We get these questions all the time and decided to answer them once and for all!

Here we go!…

More and more consumers are choosing to purchase items on the internet, and there are many companies who think that simply putting a website online with merchandise is enough to get customers flocking in to purchase. The problem with that theory is that the internet contains millions of websites, and hundreds of thousands of them are selling the same exact merchandise. If you want your e-commerce website to stand out, you need to avoid these common SEO errors.

Missing Product Description

If you want search engines to locate your website and rank it highly in the search engine returns, you have to have text on the site that is optimized with keywords. Although a picture may be worth a thousand words, search engines cannot see pictures, only text. Therefore, include a short description of each item next to each merchandise photo. Be sure to include keyword optimization in the text as well.

Not Using Unique Descriptions

Another common mistake made by online retailers is simply copying the manufacturer’s description of a product onto their website. Search engines seek unique information, and if the descriptions on your site are exactly the same as 30 other online retail sites, it will not appear unique. In addition, manufacturer descriptions are usually not keyword optimized, making it even more difficult for search engines to find them. Write each product description yourself to make it unique, but remember that the copy should be of high quality, with no misspellings or grammatical errors. If writing is not your strong point, consider outsourcing website copy to a professional writing company.

Titles That Are Not Unique

Just as using the product description provided by a manufacturer is a poor SEO practice, so is using the title provided by them as well. In addition, many online retailers use the same title tag for similar products, and, for those who sell many products that are the same, it is difficult to come up with unique title tags for every product. Therefore, it is more important to focus on key phrases rather than keywords. A key phrase is a string of words that typical shoppers enter into search engines. Rarely does a shopper type in one single word, as online shoppers have learned that the results returned are far too vague. Instead, a shopper looking for a particular brand will include the brand name in the search. Consider using Brand-Model-Item-Type as the template for any items you plan to sell online.

Optimize Product Based on Demand

Much like the non-unique titles, you need to consider what people are entering into search engines when you write headlines and product descriptions as well. Include key phrases in both headlines and product descriptions so that when a consumer searches for a product, the search engines are more likely to find them. Never keyword stuff, however, as using the keyword or phrase will have the opposite effect on your website.

Unidentifiable URLs

It is important to use what are known as “speaking URLs” on your website as well. A speaking URL has the product name right in the site address. This makes it easier for a consumer to know what they will find when they click on a link. In addition, it makes it easier for another site to pick up the link and share it on their own website, increasing the visibility of your website. Whenever possible, include keywords in the URL for even more chance of recognition by search engines.

Allow Product Reviews

Research indicates that as much as 70 percent of online shoppers seek reviews of products before they purchase them. If your site does not allow customers to review products, you may be missing a significant portion of online shoppers. The good thing about product reviews is that it creates completely unique content and it costs nothing. In addition, the more often a site is update, the more a search engine will find it. Because product reviews are provided on a continuing basis, the site appears to have been updated more often, making it attractive to search engines.

In addition to these common SEO practices with e-commerce sites, some online stores use a considerable amount of duplicate content, which should be avoided. In addition, it is critical to make the site as usable as possible as the more time a customer remains on your site tells search engines that they are returning the right results to consumers and will continue including your site in their results.

 

Are you interested in speaking with us directly? Don’t be shy!

rp_InternetMarketing.png

3 Predictions For SEO in Late 2014

By | Google, Google Hummingbird, Google SEO, Google Update, Internet Marketing News, Local SEO, Los Angeles SEO, Search Engine Optimization, SEO, SEO Company, Uncategorized, WebitMD Inc SEO, WebitMD Inc Tips, Webitmd seo los angeles

2014-seo-forecast

1. Hummingbird Will Be Next Big Thing

google-hummingbird-algorithm1Google came up with the famous Google Hummingbird update when they turned 15 and it is something which will have a great impact on everything for sure. It was never announced and thus, people noticed it almost 3 months after it was introduced. This will continue to have its effect in 2014.

Hummingbird is not an update or search filter update, but it was a rewrite of Google’s core algorithm. The update,  will affect more than any other update and will have a much longer effect.

As the update was more of a platform change, the immediate effect wasn’t felt, that is why people didn’t notice it much initially. Like the Panda and Penguin updates, the basic rankings didn’t change. Google actually tried to understand the query better so they can serve better and more accurate result for any query.

What can this really mean? This can mean, the algorithm will process the links in a better way. It also means social signals will work better now. In fact, every possibility is not yet fully explored by the SEO people.

In 2014 we will see the real effects of Hummingbird. It is very much possible that the predictions we will make here are caused by Hummingbird, either directly or indirectly.

2. Author Rank / Publisher Rank

GoogleAuthorRankAuthorship

People predicted so much about Author Rank in 2013, but nothing really worked. It was because people thought it is very easy for anyone to do it. The reason was, because we think Google is using a signal as a ranking factor, doesn’t mean we all can exploit it easily really.

Implementing a new algorithm is hard for anyone. Google, with all its might, needs to go for extensive testing before they can really implement it at large scale. There are changes which break other ranking factors. In 2013 it was known for in-depth article update where the publisher rank was more important than the author rank, or so it seemed.

Thus, let’s not chase this factor too hard. There will be a few changes, or at least one, which will bring the focus more on AuthorRank or PublisherRank. We will also see how the in-depth article starts to be a more prominent star in the ranking algorithm.

What we shouldn’t expect is that the search results will shift too much, based on the author rank. The signal will work in certain scenarios only and will not be a universal signal. An example of such scenario might be the result of your search when you are logged in and you have shown a previous inclination to a certain authors.

3. Natural Language Search

massive production

Before Hummingbird came, the natural language search was limited to the queries which could have been handled by the knowledge graph. But, since Hummingbird the natural language queries will visibly be bringing you far more accurate results.

However, Hummingbird is still an infant and can not handle all the queries properly. Thus the queries it can handle are still limited. This is why 2014 is important as we will see Hummingbird to reach its youth in 2014 and will increase its capability and reach. Google sees the future as mobile and that is why they are bent to take this technology to the next level. This search, if it fulfills its initial promises, will change the way voice searches are done and will also tilt the balance towards voice searches.

Los Angeles SEO & Digital Marketing Agency

The Naive’s Quick Guide to PPC Management

By | Google Adwords, Google Adwords PPC, Internet Marketing Fundamentals, Los Angeles Internet Marketing, Paid Advertising, Pay Per Click, Pay per click Advertising, Uncategorized, WebitMD Inc Tips

PPC or Pay Per Click is a type of online sponsored advertisement that is used by a broad range of businesses especially ecommerce. In PPC the advertiser only pays when any web user clicks on their ad. Hence the title ‘Pay Per Click.’

PPC is a very cost-effective  way to get a website noticed by the target audience and to let people know about their brand or services they provide online.  While there is other Internet marketing strategies which gradually helps a website achieve their natural ranking potential, PPC is the best for immediate traffic.

There are lists of tasks that need to be done on a daily, monthly and quarterly basis to monitor to effectively run your advertisements, so your spend will be low and the ads turn out effective an ROI.

Daily PPC Tasks

Every business website is different and the level of strategy required varies. But in general, one of the first things you should do is to check and analyze your ads to see the conversion rate of your website. By doing this you can easily calculate your return on investment and if there is any flaws in your ads and fix them as soon as possible.

Monitor your ads by, watching the number of visitors turned up through your ads, to the number of people bounce from your website or did not spend time on the website. This will help you to get a better conversion and sales.

Pro tip: After creating the ads you should check the functionality of the website by following the process which a customer will follow after clicking on the ad. If you face any problem in choosing a product or difficulty in the checkout process, then it will reflect the ROI in your ads.

Monthly, Quarterly & Semi-Annual PPC Tasks

These tasks within your PPC calendar will majorly depend on the individual business and its advertising needs. For an instance, changing the text of the ads, switching keywords, or making new landing pages could be a quarterly task, but depends on how your ad is preforming. A good rule of thumb is: the newer the account, the more attention it will need – and some of the tasks we’re going to go over may occur more frequently in that case.

 Important PPC Tasks

1. Negative Keyword Management

The simplest and easiest way to avoid wasting money is to manage the keywords of your ad. As everyone wants that their ad should display on the top in search results then while making the ad do make sure when you are entering the relevant keywords enter the negative keywords. The negative keywords are those keywords through which you do not want your ad to be displayed. So wisely make your ads.

2. Review Ad Positions and Manage Bids

You want to make sure you’re claiming top spots in in the page ranking, just like in organic search. Bid management is the key and you can help streamline this by following basic advertisement rules and settings in advertising platforms like AdWords.

3. Watch for Good and Bad Performers

It is very important to review your campaigns and ads. Do check your campaigns, ads and keywords for their best performance.

4. Landing Pages of the Ads

The landing page of an ad is very important. As you need to check that the page on which the customer will land after clicking the ad should be the one where you want them to land and which will help in better conversion.

5. Click-Through Rate Review

This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. However, it’s not uncommon to see high-volume keywords with less than 1 percent.

If the ROI and quality score for the keyword is healthy, you can often just leave it be. Otherwise, consider pausing it and weighing your options for tweaking the messaging or something else.

6. Campaign Performance Review

Starting at the campaign level and work on the keywords of the campaigns and optimize them for best performance. Also work on improving the worst keywords. With poor-performing campaigns, make a decision about what you want to do with them – pause them or work on it more.

7. Ad Text

On the first end the text of an ad should be very informative, direct and catchy. You need to review the content time to time in order to enhance the ad performance.

PPC

PPC the Shortcut to the Glory of Internet Marketing

By | Internet Marketing Fundamentals, Internet Marketing News, Marketing, Paid Advertising, Paid Advertising Social Media, Pay Per Click, Pay per click Advertising, Search Engine Optimization, Uncategorized

shortcutWe are all blessed to have access to the mighty internet. It has brought all kinds of revolution around the globe. Any questions or queries you come across, you can get an answer from the web. The internet has conquered nearly all spheres of life and likewise it has spread its roots around the world of internet marketing too. Marketing through print or electronic media, has taken a back seat now, it is internet marketing that is taking over. Certainly internet marketing has gone long ahead on the road of success while leaving traditional marketing methods far behind.

When speaking about internet marketing, it has various tools out of which PPC (pay per click), is the most popular one. PPC is quiet a successful formula that is used for internet marketing. Basically, it is used to price online advertisements. Meaning that advertisers pay each time one of their advertisements gets clicked.

Each time your ad gets clicked, you need to pay some amount to the search engine. This amount is pretty affordable one. If your PPC techniques are apt, then the fee that the concerned search engine would charge you is not all that important. This is so because, the profits that you will incur from that one click, you will much greater and pivotal than the amount that are meant to pay to the search engine.

PPC will help you to draw the users to your web page, so you never know when an ordinary visitor may turn into a potential consumer. It is a great way to draw in profits. It is probably the most common form of search engine advertising.

Let’s understand how PPC works. It is a pretty simple way of buying visits to your site, rather than making too much effort so as to earn those visits organically.

Now if you are a business owner, and are looking for ways to acquire some good profits while traffic potential users to your website, then PPC is the way to go. It’s time to keep pace with the ever-growing, technology than to lag behind your competitors.

Surely in the fast paced world, none has the time to build strategies to in order to get high rankings for their websites. Well, in this case PPC can do wonders for you. Search giant Google provides an easy to use and an excellent application that has been designed solely for Pay Per Click  service called as ‘Google AdWords’.

Google as we know is the biggest search engine and a brand name in the web world while Google AdWords is its boon to the mankind.

Speaking of Google AdWords, it is the sole master in terms of PPC advertising. It gives the opportunity to various businesses so as to create their own ads that would appear as a search result on the search engine of Google and other properties that the powerful Google own.

AdWords work on the formula of PPC, wherein advertisers are required to bid on keywords. Furthermore the advertisers need to pay Google for every click on their advertisements. So, it will make your advertisement rank at number one, and ultimately getting more clicks for you.

Bidding is one criteria of selecting your advertisements by AdWords. Keywords is another determining factor in the placement of your ad. It analyzes the relevance of the keywords in your ad.  Your purpose will not be solved if you have vague keywords, just everything your ad talks about should make sense and should also stand tall on the criteria’s set by AdWords.

We humans have a tendency to click on the first link that appears as the result of our search, and given that with the help of PPC your website has been ranked high enough, you will get the desired outcomes and this is why PPC is such a successful method.

PPC & AdWords Management Los Angeles

Four Different Ways To Get Traffic And Ranking in SEO

By | Google SEO, Internet Marketing Fundamentals, Local SEO, Los Angeles SEO, Search Engine Optimization, SEO, SEO Company, Uncategorized, WebitMD Inc SEO, WebitMD Inc Tips

Website-Traffic-IncreaseAre you tired of how SEO gurus keep asking you to optimize your meta tags without being very specific? Meta tags are important but they are not as important as the advanced SEO methods will provide. The other methods are far more superior in getting the traffic and the ranking.

If you are thinking of getting really good rank, you should start thinking out of the box and do something different than what the world is doing. You should employ tactics which are not being used widely and that can really make a difference. Here are 4 such tips to get you going in the right direction.

Tactic #1: Sloppy competitor link building

One of the easiest ways to build backlinks is to use a tool like Ahref and see from where your competitors are getting their backlinks from and then try to get backlinks from those sites too. This is a wrong step to start with because your competitors are already doing much better than you can do in SEO.

We always target those sites which are ranking high. Why not go to the 5th page, those sites also have comparatively good ranking and get their backlink report. These links are easier to make and these sites are also beating thousands of other sites to get ranked and so these sites are doing seriously good work. These links are often natural and these sites are generally old sites which are not updated regularly.

When you mail them and ask them to link to your fresh content, they will not say no, most likely. If the site has a pagerank less than 4, the link getting process becomes easier as these less powerful sites are generally owned by individuals rather than companies. While the companies, the webmasters need to follow a procedure while the sites owned by individuals are rather swift to respond.

Tactic #2: Gifographics

Infographics didn’t lose their charm, no, get that out of your head. They still work magnificently but they used to be even better. Even two years ago, you can create an infographics and share it and get lots and lots of social sharing and mention. But things changed slightly.

First and foremost, make sure the data is correct which are to go on that infographics. The graphics, secondly, should be world-class. One good infographics can easily get 100 Facebook likes, half a thousand tweets and over thousands and thousands of visits, the only condition being that the info and the graphics are both great. Only then an info-graphics will serve its purpose.

If you think that is stupendous result, hold your horses for a minute. You can easily get over half million qualified traffic from social sharing sites like Quick Sprout so this is not really a difficult task nor an achievement you should be proud of.

When you turn your attention to InfoGif, which is a combination of gif and info, that works even better in getting traffic. Even a simple InfoGif, with much less substance, can get hundreds of thousands of qualified traffic to your site. Even if the readers are not loyal to the site, they might still come because this is a fresh idea, as of now. Animated infographics is what you should use till the thing is fresh and new.

Tactic #3: Meta tag optimization via AdWords

There are basically two factors which decide the amount of organic traffic you will get from search engines. The first is how high you rank and the second is what is your click-through rate. Higher ranking and higher clickthrough rate will provide you better traffic. You must be knowing the trick to improve the clickthrough rate of your site but changing the meta tags and meta descriptions, I am sure of it.

That is pretty correct an idea, according to me but the testing itself is a pain in the neck. What wouldn’t you give to know the best meta tags which can work wonders for your site?

There is indeed a quick and pretty way to fix the most appealing and successful meta tag for your site. That will increase your clickthrough rate without much testing. Google AdWords tends to place the ads on the top which, apart from paying them the most, has the highest click-through rate. Those ads which are clicked on regularly are placed on the top of the sponsored ads section. Look at those ads and check what meta descriptions they are using. Use the same or similar meta description on your site and see the clicthrough rate to improve drastically. Isn’t it easy and simple? There you go.

Tactic #4: In-depth articles

Google has released an algorithm update which has improved the search results significantly as the search results now shows sites with better content. Now this better content means in-depth articles (or blogs or whatever else you prefer to call them). Using this to our advantage, we can easily increase the traffic to our site by a considerable amount (almost 20%) within a month. But what exactly do you need to do to exploit this feature.

  • Write long articles which can really provide adequate information on the subject you are covering. The minimum length should be 2000 words.
  • Write on topics related to your industry and try to write on fresh topics.
  • You should ideally follow the ruleset of schema.org or use a WordPress plugin (if you have a wordpress site or blog) to adhere to that.

Once you do these 4 steps, do not expect a miracle. Give it a month and then you should start seeing a good increase of organic traffic from Google. If you don’t get the ranking or the traffic we are talking about then your content is lacking something. Few experts have noticed that articles with a length of 1200-1500 words doesn’t do the trick while articles with around 2000 words really do the trick and there is a good spike in the traffic.

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InternetMarketing

Effective Planning is foremost for Content Marketing

By | Google, Google Hummingbird, Uncategorized

king_of_contentSignificance of appropriate content is such that it affects your online visibility to some extent. Sharable and engaging content is a prerequisite of effective content marketing. However it has become more challenging to serve catchy and effective content with prevalence of media over a mobile phone, a news source in itself.You may get worried about how to produce consumer engaging content where more brands and businesses are relying on the content marketing tool.

No worries at all. A well structured plan can drive your online visibility in a fair manner. Let’s see how we can plan effectively for content marketing in this New year.

 

Make your content plan your guide

Publication schedule is guided by content plan which is similar to editorial calendar. For instance news outlets produce news on a daily basis across multiple industry topics that are of relevance. The kind of content that they make follows set of specific guidelines that are in line with a value proposition and interest of their readers.

Coverage area should be defined

Before producing your content plan you should keep an eye on the topics you want to focus on this could be a unique selling proposition of your product or services. From there choose subgroups or data information that you  can talk about online to produce original content.

Keep your audience in mind

The only key that helps you in building sharable and engaging content is the clarity you have of your online audience’s behavior.

Don’t forget media to include in your audience

Think wisely before content planning about who should count under secondary audience.

Must have knowledge about your primary audiences favorite online news sources

What reporters you follow on social media websites?

Make an SEO strategy

To support your content marketing investments, you should have a strong SEO strategy ready with you when you are planning your content. Content should be developed by keeping both the audience and search engine in mind.

Content optimization can be possible by including Articles, info graphics, images, podcasts or audio files, white papers , blog posts, web copy ,landing pages

Make a solid social media strategy

Core of social media marketing gets supported by content planning. To access the area in which your future content should focus, what is needed is run some analytical reports on current consumption and content sharing that is how content planning should be done in relation to social media marketing program.

Chose best possible social media marketing tool for your business if you are investing in great amount in content marketing. Volume of content managed by you affects the kind of tool to be used. Ensure that the person who is responsible for producing content is involved in content planning and he must possess high qualifications.

Engage your company leader who leads the way

As part of marketing content, personality values of company leader and his contribution to his industry must be taken advantage of. He can act as an important branding tool that can help in building Content and PR plans.

Make sure that your company leader is involved in guest blog posts, Google hang outs, interviews and the like. This should be done before planning your company’s visibility.

Hope this helps you to plan effectively for Content marketing of your business. It is beneficial to a great extent for those who do it in the right manner.

InternetMarketing

Must Know SEO Practices to Keep Your Rankings after a Site Redesign!

By | Uncategorized

Los Angeles SEO

Redesigning your website doesn’t have to mean a drop-off in traffic, but that’s not to say keeping your rankings is an easy task to pull off, either. Maintaining existing traffic through a website overhaul, while avoiding embarrassing links to nonexistent pages, is one of the toughest SEO challenges a company faces. Which is why it important to keep in mind the fundamentals of website redesign SEO.

Having just launched our new website, we at WebitMD took a number of steps to keep our rankings and minimize the risk of losing traffic. And our strategy worked well! We kept our existing traffic throughout the entire process and are now gaining even more visitors due to stellar reinvented branding. So how can you keep your rankings during a site redesign?

Below are some key SEO tips to keep in mind when redesigning and launching a new branded web site.

The Process:

Keep your site up:

Being down for few minutes is okay, but if your visitors continually get messages saying the site’s under construction, that spells trouble and you may jeopardize valuable visitor loyalty.

Reconsider keyword strategies:

Could your site gain traffic from new long tail keywords? If so, create new categories based on this analysis. Website redesign SEO is an important part of the website overhaul process.

Optimize content:

Don’t let meta descriptions and other key elements get dropped. Redesign is the time for improvements, not for letting important details slip.

Maintain your URL structure:

The worst site launch mistake we’ve observed, and one of the greatest SEO challenges, is altering the URL structure without setting up 301 redirects.

In certain cases, of course, you may need to change the structure if:

  • Your new CMS requires it.
  • You’re reconfiguring your search or sales strategies. Examples: you’re acquiring a new business, adding a new product line, or rebranding.
  • Your URL structure is just bad. This is one of the most common reasons for a URL structural change.

Create a 301 URL redirect mapping strategy:

Be ready to redirect all pages that must be mapped to new locations. Generally, this means a 301 permanent redirect for every rewritten URL.

Follow these tips:

  • Don’t use temporary 302s.
  • Change page content or redirect if necessary, but don’t delete pages. 
  • Rare 404 cases: If a high number of toxic links target a specific page (other than a critical landing page), leave the 404 error instead of redirecting it.

Customize 404 error pages:

A compelling 404 page design is a great marketing tool. Face it: you will have a few 404s no matter how great a job you’ve done

Keep your sitemap up-to-date:

This will help the search engine discover your site’s new pages.

Put tracking codes in place:

The page source and conversion landing pages must contain analytics tracking codes. Forget them, and you can forget about analyzing the new site’s performance. This way you can assure whether or not you actually keep your rankings.

The Launch

Remove indexing restrictions (robots.txt) on the dev site:

Your new site needs to be crawled, so specify your sitemap location in your robots.txt.

Submit the new sitemap to Google in Google Webmaster Tools:

Go to Crawl > Sitemaps, and then add the new sitemap to allow indexing to start.

Monitor Traffic

Google Webmaster:

Use Google Webmaster Tools & Analytics to watch for any unusual traffic drops, keyword ranking losses, or sudden 404 spikes.

Monitor your Google index status:

Make sure Google is indexing your entire site.

Watch for crawl errors:

Make a list of 404s and fix them.

Watch traffic:

Regain post-redesign traffic drop-offs quickly by catching problems early and properly managing your website redesign SEO.

Conclusion

Every website experiences fluctuations after redesign. Proper planning and follow-up ensure that you keep 95% + of your site’s existing traffic as your improved design gains new visitors, too.

Internet Marketing Agency Los Angeles

The Rise And Fall Of Guest Blogging for SEO

By | Behavioral Marketing, Google, Google SEO, Google Update, Internet Marketing News, Los Angeles Internet Marketing, Los Angeles SEO, Marketing, Search Engine Optimization, SEO, SEO Company, seo los angeles, Uncategorized, WebitMD Inc SEO, Webitmd seo los angeles

guest-blogging-is-deadInevitable isn’t it….Guest blogging became a great idea in SEO for awhile and was being used (or abused) greatly by the SEO industry. As expected, the quality of the guest blogging has gone down and poor quality guest blogging has become much more prevalent. Google noticed it and it was about time that they do something about it.

Matt Cutts wrote in his personal blog that we shouldn’t use guest blogging as a way to get links. The other side of the coin is true as well meaning if you are accepting guest blog posts, make sure that you personally check the quality of the article and aren’t just accepting whatever comes your way as “free” content. This is applicable for every blog post that you submit or accept.

If you are still doing guest blogging as a method to gain links, you need to stop doing that in 2014! The reason is simple – with time it will just become another spamming technique. There might even come a day when you will have to go for a link removal process to remove these links you are creating via guest blogging. It is only a matter of time before this becomes a completely spammy technique in the eyes of Google and to be 100% completely honest, that time is dawning upon us. Don’t take the shortcut! If shortcuts worked… they’d be the way!!

Guest blogs used to be a very important and prestigious weapon, especially when high authority sites would ask you to write for them. It was as honorable as being a guest columnist of a leading daily. It is of course very prestigious for anyone to know that any high profile site or portal thought their content to be of the excellent quality. It will also make you feel important as the site is willing to republish something which you have written. It certifies that you know what you are talking about and the site is accepting that you are an expert there. In those glorious days of guest blogging, even the sites used to feel proud when a real expert decided to write for them.

It is for this reason, many websites and portals used this technique but the aim wasn’t to give or take links. The main advantage of this strategy was to get high quality write up at free of cost which is always welcome or to get published at a great place which is always a nice feeling for any author. The websites can easily cater to their readers without producing the high quality content constantly and also can introduce authors which they thought their readers will like.

When you look at guest blogging, it wasn’t initially considered to be a SEO technique, but then the SEO industry realized the excellent potential it has for earning links. At first, they approached it slowly, writing really good content and getting links from good quality sites but then the spamming started, especially when Google came down against article posting. Fake guest bloggers came into limelight with mass produced guest blogs which are poor in quality. Guest blogging deviated from the original purpose which was very popular with site owners, authors or the readers.

The quality of the guest blogs have come down really in the last year or so. Guest blogging has become a new source of low quality content online and the only difference is, these contents are now known as guest blogs instead of articles. For the site owners, when you accept crappy quality guest blogs, you are really risking the reputation of the site and there is a good chance that you might turn the visitor off, permanently.

In fact, the ‘authors’ are offering money to the site owners to publish their content, the game has stooped so low recently. You might get tempted, as a site owner, to take that easy money but beware of the Google wrath. Think of the future, when Google discovers that your site is full of crappy content, it might ruin your ranking immediately and permanently. Google can also sniff paid links rather well, so don’t chop your own roots like that.

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