Search Engine Optimization (SEO), is one of the brilliant tools given to us by Internet marketing. It has been playing a significant role for various online businesses by helping their websites maintain high rankings in the search results. It is only through the techniques of SEO that one is able to draw the targeted traffic to his/her website.
You must have put in years of dedication and sincere efforts for making full use of SEO methods, but lately have been feeling that your overall website seems to be pretty outdated? Perhaps because it’s time to make certain changes in your websites design. It is rather wise to update the design rather than sticking to the same old one.
We are living in the Internet age, where people are active web-users. Not only on computers or laptops, people these days have access to it even on their cell phones. Imagine this situation, a web-user tries to open up your website on his/her cell phone but unfortunately it is not a mobile-friendly web portal and takes hours to load. The person will automatically close it and move ahead. You must have noticed that how you just lost a potential consumer. This states that your website has to be made not just mobile-friendly but needs to be revised in other aspects of designing too.
Most of us fear experimenting with the designing of a website or updating it, thinking that it might have a negative impact on the rankings. Well, you may not keep any qualms about this, since enhancing your website design will help accelerate your business and as a result will bring positive outcomes.
As you buckle up to redesign you website, take a look at the following steps that will make it easier for you to put your plans into action. And yes, you will not have to make compromises on years of hard-work that you have invested in SEO.
1) Make sure to examine your SEO master plan
Site redesigning gives you the ideal time to closely evaluate the SEO strategies. Easily you will be able to find out all the keywords that are fostering your websites growth, and which ones are serving no use. Once you being with the redesign, you will also get a clearer picture about which keywords and landing pages needed to be kept at priority.
You might come across keywords that surely have gained a good ranking but anyhow fail in the purpose of drawing worthy traffic. Seemingly there is no point in including those that only draw low-quality traffic. This gives you an amazing opportunity to place better keywords in your site that will deliver higher quality traffic.
During the process of evaluating your SEO techniques, you may also find landing pages that are incapable of entrancing the visitors. As a result of this you will have lesser sales. So if you do not want to trapped in a similar situation, you can consider solving the page level engagement problems while redesigning the site.
Site redesign allows you to kill two birds with one stone. Wondering how? See by revising the website design, you not just redesign it but also get to attend issues of SEO that you might have overlooked in the past. Thus, this will allow you to improve your SEO campaign along with enhancing your websites appearance.
2) Always use the same URL
SEO will be more favorable if you have keep the same URL structure. It is best advised to maintain the same URL structure even if you are redesigning your web portal. But at times it becomes impossible to do so. You might be planning to shift the site to a new platform, or changing the arrangements of its content, which will naturally calls for changing the URL structure. Well the alternative way is to use 301 redirects.
301 redirects, permits us to get a fixed redirect from one URL to another. It is the finest way to perpetuate rankings by directing the search engine from previous URL to the new one. 301 redirects also sustains the internal links and inbound links, even these help in retaining the rankings.
Providing a flawless experience to the users is as vital as preserving good rank. Since 301 redirects conserves the internal links and inbound links, so the users will never be disappointed with a ‘404 Not found’ kind of error.
3) Ensure to keep up with On-page optimization
Though on-page optimization might seem an obvious step to many but you should know that a site redesign involves updating the content, revising and so on. When you redesign make full use of this golden opportunity to not only maintain but also improve on-page optimization. Assimilate the keywords on appropriate pages, personally review the title and description on each page.
It would also be great if you review the URL structure of the site and cross-check if it is been optimized for every page or not. Finely examine that there are no broken links which might annoy the visitors.
4) Be smart to create HTML and XML site maps
It is necessary to create HTML and XML site maps because they guide the powerful search engines like Google, Yahoo etc in exploring the new as well as the existing content that might have moved to some new URL.
Once you are through with creating an XML site map, make it a point that you get it submitted to the most influential search engines in order to precipitate crawling of the moved or new content.
It will be even better if you blend this step with 301 redirects, it will profit you in numerous ways by systematic crawling and indexing of the moved or new content.
5) Analysis and Upgrade
Now that your redesigned website has gone live, do analysis that it is getting ranked and has been successful in drawing the traffic as you expected. Like other any other marketing strategy, where you monitor the results after implementing them, same should be the case here. The outcomes of redesigning should definitely be measured and boosted from time to time.