One of the most important pieces of data that we can collect from a website is the bounce rate. Bounce rates help us determine the “stickiness” of a website and the effectiveness of our on-site and off-site optimization. While information such as conversion rates and total traffic is important as well, the bounce rate is essentially telling a business owner and their marketing team if it is time to make changes.
Long gone are the days in which black-hat tricks will result in a successful website. Google has completely reshaped how optimization works and permanently changed the future of digital marketing. Companies that would like to improve their online presence need to maintain a world-class website with useful, pertinent, and up-to-date information. In addition to content production, a company must also have an ergonomic website that is easy to navigate and has a clear call to action.
More people than ever are using the web to find new products, services, and companies, but there is also more competition for this traffic. Business owners that are ready to enjoy a high ROI for their digital marketing campaign should take a look at these six common mistakes that must be avoided at all costs.
This is an important question and is fundamental to define for your future organic SEO sales success. The SERPS are changing drastically, and the traditional idea of “get my website to the front page so I can get calls” is just not realistic for most niches any more. The more you understand why these are changing the more you can use it to your advantage.
This article goes on to explain how the search engine results are changing, why they are changing, where your customers are, and what they are using to inform their purchase decisions.
Conversion rate optimization is important for businesses of all sizes and within all industries, but many business owners are not quite sure what it is and how it affects them. CRO is the process of making your website more efficient. Instead of simply drawing in more visitors with search engine optimization (SEO), a company attempts to convert visitors into paying customers at a higher rate. Both CRO and SEO are exceptionally important, and those that ignore either one will quickly find themselves falling behind the competition.
Ever since digital marketing became an inseparable part of the brand building process, the only constant has been change itself. Keeping up with trends has always been looked at as an uphill task. Here are a few key trends that one needs to look forward to have a successful year with digital marketing.
When we say “search engine”, let’s be honest here, we mean Google. 75% of the searches in the U.S. are done using Google’s search engine, and that number is closer to 100% in many countries. If you’re looking for your webpage to rank in China or South Korea, where the internet is regulated by the government, then you are dealing with an entirely different animal, and should consult with an expert in that area. For the vast majority however, a “Google-centric” approach is best when talking SEO.
If you are a professional pay-per-click agency, then offering regular reports on a campaign’s performance is expected. The way to keep track of, and understand, your PPC campaign is to come up with detailed analytical reports, but truly effective reporting can only be possible if you are presenting the right information to your clients. Here are some approaches that can be adapted to present valuable PPC report to your clients:
If you are already keeping track of conversions, then you are most likely measuring your Google Shopping Campaigns just as you would for search campaigns. You are probably concentrating more on your major key performance indicators (KPI’s) such as rate of conversion and click-through-rate (CTR). Though these are the major matrices, you can delve deeper into Shopping Campaigns by performing calculation on how your product ads compare with others in a similar category.
Redirects are essential while moving a website URL to a new location, and you may have wondered about the significance redirects have on SEO. 301 redirects send the update that a web resource has been moved permanently. Google states that once it encounters a 301 redirect and finds the content at a new URL that is similar to that of the old URL, it will allocate old URL signals to the new one. This is a positive news for SEO executives, as they can change their URLs without having to start everything again.
Any SEO agency worth its proverbial salt will tell you it cannot guarantee specific results. If the agency claims special relationships with search engines or guarantees immediate page-one rankings, run screaming from the room. What the company should talk about are its past results and give you an idea of what you can expect based on your budget, competition, and strategy.
Determining the best PPC agency to work with is often challenging, especially if you’re not familiar with PPC strategy or if you haven’t received personal recommendations. Rather than signing with a company and hoping for the best, keep an eye out for red flags when trying to gauge their legitimacy.
There is no such thing as a modern successful digital marketing campaign that focuses only on one aspect of digital marketing. Search engine optimization, pay per click marketing and social media strategy cannot be run independent of each other in order to work. Read More
Are you looking for ways to use Google’s new disavow tool for removing penalties? You’ll be happy to know that it is quite possible and helpful, but when we are talking about manual penalties, disavowing links is not enough. Below, we’ll discuss two methods that successfully help in the disavow process.
Until a few years back, you could ensure that your site had a good ranking simply by obtaining sufficient links. If you are still using this strategy, and your prior ranking was based mostly on link spamming, there is a high chance that you won’t be able to recover once Google lifts its penalty. Google’s algorithms have changed remarkably over the last few years and webmasters attempting to come back from page two rankings, or higher, are likely to fail in to win back their traffic once the penalty is removed unless major efforts are made to reverse the damage done by link spamming.
With millions of people watching videos on YouTube, seems like it has become the second largest search engine. Or maybe it has become one of the favorite social media website. We can rightly say that it has successfully captured the interest of web-users present across the globe. Read More
There are many reasons why people choose WordPress as their platform for websites, blogs, and e-commerce sites. The platform is easy to learn, easy to use, and it’s great for creating a site that is search engine friendly. That’s because sites that use this platform come with a few tools that help with search engine optimization.
The end of 2014 has seen a lot of drastic changes as far as Google and SEO is concerned. With Google on a mission to eliminate low content sites and broken pages, SEO marketers are having a hard time coping up. The dreaded Panda 4.1 is finally here, bringing with it a wave of restlessness within the SEO industry. Read More
Come 2015, Google fails to disappoint yet again. With its new algorithms like Panda 4.1, it induces panic into the minds of several search marketers. Google has taken upon itself the responsibility of removing low quality content pages, especially those which are practicing black hate SEO. Read More