What is SEO Anyway?

By | Search Engine Optimization (SEO), SEO for Beginners

When we say “search engine”, let’s be honest here, we mean Google. 75% of the searches in the U.S. are done using Google’s search engine, and that number is closer to 100% in many countries. If you’re looking for your webpage to rank in China or South Korea, where the internet is regulated by the government, then you are dealing with an entirely different animal, and should consult with an expert in that area. For the vast majority however, a “Google-centric” approach is best when talking SEO.

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How to Create PPC Reports that Clients Actually Want to Read

By | Pay Per Click (PPC)

If you are a professional pay-per-click agency, then offering regular reports on a campaign’s performance is expected. The way to keep track of, and understand, your PPC campaign is to come up with detailed analytical reports, but truly effective reporting can only be possible if you are presenting the right information to your clients. Here are some approaches that can be adapted to present valuable PPC report to your clients:

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Managing Google Shopping Campaigns

By | eCommerce

If you are already keeping track of conversions, then you are most likely measuring your Google Shopping Campaigns just as you would for search campaigns. You are probably concentrating more on your major key performance indicators (KPI’s) such as rate of conversion and click-through-rate (CTR). Though these are the major matrices, you can delve deeper into Shopping Campaigns by performing calculation on how your product ads compare with others in a similar category.

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How do Redirects Affect SEO? Must Know Tips Inside…

By | Search Engine Optimization (SEO)

Redirects are essential while moving a website URL to a new location, and you may have wondered about the significance redirects have on SEO. 301 redirects send the update that a web resource has been moved permanently. Google states that once it encounters a 301 redirect and finds the content at a new URL that is similar to that of the old URL, it will allocate old URL signals to the new one. This is a positive news for SEO executives, as they can change their URLs without having to start everything again.

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Choose a Dud SEO Agency? Tips You Need to Know For Next Time

By | Search Engine Optimization (SEO)

Any SEO agency worth its proverbial salt will tell you it cannot guarantee specific results. If the agency claims special relationships with search engines or guarantees immediate page-one rankings, run screaming from the room. What the company should talk about are its past results and give you an idea of what you can expect based on your budget, competition, and strategy.

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Hand of referee with red card and whistle in the soccer stadium.

How to Regain Traffic Once a Google Penalty is Lifted

By | Search Engine Optimization (SEO)

Until a few years back, you could ensure that your site had a good ranking simply by obtaining sufficient links. If you are still using this strategy, and your prior ranking was based mostly on link spamming, there is a high chance that you won’t be able to recover once Google lifts its penalty. Google’s algorithms have changed remarkably over the last few years and webmasters attempting to come back from page two rankings, or higher, are likely to fail in to win back their traffic once the penalty is removed unless major efforts are made to reverse the damage done by link spamming.

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