SEO Planning with Website Redesigns – Top Things to Consider

By | Search Engine Optimization, SEO, SEO Company, seo los angeles, Uncategorized

Search Engine Optimization (SEO), is one of the brilliant tools given to us by Internet marketing. It has been playing a significant role for various online businesses by helping their websites maintain high rankings in the search results. It is only through the techniques of SEO that one is able to draw the targeted traffic to his/her website.

You must have put in years of dedication and sincere efforts for making full use of SEO methods, but lately have been feeling that your overall website seems to be pretty outdated? Perhaps because it’s time to make certain changes in your websites design. It is rather wise to update the design rather than sticking to the same old one.

We are living in the Internet age, where people are active web-users. Not only on computers or laptops, people these days have access to it even on their cell phones. Imagine this situation, a web-user tries to open up your website on his/her cell phone but unfortunately it is not a mobile-friendly web portal and takes hours to load. The person will automatically close it and move ahead. You must have noticed that how you just lost a potential consumer. This states that your website has to be made not just mobile-friendly but needs to be revised in other aspects of designing too.

Most of us fear experimenting with the designing of a website or updating it, thinking that it might have a negative impact on the rankings. Well, you may not keep any qualms about this, since enhancing your website design will help accelerate your business and as a result will bring positive outcomes.

As you buckle up to redesign you website, take a look at the following steps that will make it easier for you to put your plans into action. And yes, you will not have to make compromises on years of hard-work that you have invested in SEO.

1) Make sure to examine your SEO master plan

Site redesigning gives you the ideal time to closely evaluate the SEO strategies. Easily you will be able to find out all the keywords that are fostering your websites growth, and which ones are serving no use. Once you being with the redesign, you will also get a clearer picture about which keywords and landing pages needed to be kept at priority.

You might come across keywords that surely have gained a good ranking but anyhow fail in the purpose of drawing worthy traffic. Seemingly there is no point in including those that only draw low-quality traffic. This gives you an amazing opportunity to place better keywords in your site that will deliver higher quality traffic.

During the process of evaluating your SEO techniques, you may also find landing pages that are incapable of entrancing the visitors. As a result of this you will have lesser sales. So if you do not want to trapped in a similar situation, you can consider solving the page level engagement problems while redesigning the site.

Site redesign allows you to kill two birds with one stone. Wondering how? See by revising the website design, you not just redesign it but also get to attend issues of SEO that you might have overlooked in the past. Thus, this will allow you to improve your SEO campaign along with enhancing your websites appearance.

2) Always use the same URL

SEO will be more favorable if you have keep the same URL structure. It is best advised to maintain the same URL structure even if you are redesigning your web portal. But at times it becomes impossible to do so. You might be planning to shift the site to a new platform, or changing the arrangements of its content, which will naturally calls for changing the URL structure. Well the alternative way is to use 301 redirects.

301 redirects, permits us to get a fixed redirect from one URL to another. It is the finest way to perpetuate rankings by directing the search engine from previous URL to the new one. 301 redirects also sustains the internal links and inbound links, even these help in retaining the rankings.

Providing a flawless experience to the users is as vital as preserving good rank. Since 301 redirects conserves the internal links and inbound links, so the users will never be disappointed with a ‘404 Not found’ kind of error.

3) Ensure to keep up with On-page optimization

Though on-page optimization might seem an obvious step to many but you should know that a site redesign involves updating the content, revising and so on. When you redesign make full use of this golden opportunity to not only maintain but also improve on-page optimization. Assimilate the keywords on appropriate pages, personally review the title and description on each page.

It would also be great if you review the URL structure of the site and cross-check if it is been optimized for every page or not. Finely examine that there are no broken links which might annoy the visitors.

4) Be smart to create HTML and XML site maps

It is necessary to create HTML and XML site maps because they guide the powerful search engines like Google, Yahoo etc in exploring the new as well as the existing content that might have moved to some new URL.

Once you are through with creating an XML site map, make it a point that you get it submitted to the most influential search engines in order to precipitate crawling of the moved or new content.

It will be even better if you blend this step with 301 redirects, it will profit you in numerous ways by systematic crawling and indexing of the moved or new content.

5) Analysis and Upgrade

Now that your redesigned website has gone live, do analysis that it is getting ranked and has been successful in drawing the traffic as you expected. Like other any other marketing strategy, where you monitor the results after implementing them, same should be the case here. The outcomes of redesigning should definitely be measured and boosted from time to time.

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What Small Business Owners Must Do For Successful SEO

By | Search Engine Optimization, SEO, SEO Company, seo los angeles, Uncategorized

SEO has changed considerably in the recent years and with these huge algorithmic changes from Google, hitting the market regularly, can make the life difficult for people interested in SEO.

 

People are even getting tired of SEO, especially the small business owners. They are going for marketing strategies which are simpler to understand and implement, rather than the risky SEO field. There are other people who will not believe that time has changed and the old tricks don’t work any more. As they continue to work using the old methods, the outcome is often catastrophic.

 

SEO alone can’t work

Although SEO services are still in demand, adding your marketing strategies with it might lead you to a better result. Eighty-three percent of companies who are successful in SEO have integrated SEO and social media together. This is easier said than done and it takes a lot more than simple link building, which was the trick for the last few years.

SEO strategy of 2014 means your concentration is on brand and audience. This shouldn’t be interpreted as discarding the ranking factor. But it tells you how the new SEO works in 2014.

 

Create Your Small Business Brand Using SEO

It was possible in the past to do SEO without ever mentioning about the brand. Using tricks like blog comments, widgets, infographics, article posting and on-page tactics, one can do those easily. People might disagree that it used work there are lots of people who will certify that it does. Many low budgeted SEO companies found them on first page using these tricks. However, these tricks don’t work any more.

Nowadays, its user experience optimisation which floats the SEO boat. Thus, the social shares, careful backlinking from selected places while caring for what the users are looking for and of course the use of citation. Content marketing is how you can keep your audience interested in you and that is why ninety-three percent marketers are planning to use content marketing in 2014.

 

When these small business wants to put their names in these contents which they produce, there is a funny thing to observe. Google can easily sniff these branding efforts, even if they are not hyperlinked, and considers it as a basis of legitimacy. This is why people still believe that press releases can really help ranking while there are some proofs against it.

 

Response to SEO Provider

Although the importance of social sharing and brand building can’t be stressed more half of the companies going for SEO still prefer to outsource the SEO work. However, the SEO agency and client interaction is going to play an important role in 2014. To be successful in SEO, the SEO companies will need much more knowledge about your target customer, their demography and their needs.

As the SEO company prepares the press release, not only the client company needs to give them a news which is worthy of a news but also needs to approve the final copy in a timely manner so that these press releases can flow out at regular interval. Mentioning the brand without hyperlinking is still good enough a job. While this might sound unbelievable, some client companies don’t even attend the phone calls from the SEO companies.

 

Conclusions

The small business owners might miss those simple days of link building and directory submission, the trend of SEO suggests that the days are gone. SEO is still very alive a profession but press release, branding and social integration are becoming impossible to deny.

SEO Los Angeles Agency

 

 

4 Ways Google Can Sniff Out Your Paid Links

By | Uncategorized

Webmasters love to hate Google when it comes to Google’s consideration techniques of backlinks. Webmasters know one thing, irrespective of backlinks, they need to get those backlinks to work well. Google, on the other hand, is there to remove any backlink which is paid so users can get only organic results.

Paid links remain a very shady area for all of us. Which links are exactly paid links and how can Google sniff those out. Matt Cutts recently answered, rather at length, about this question which is bugging the webmasters for a long time now.

The Clearly Clear Paid Links

There are so many cases where an experienced SEO can easily pick up a link as a paid link. This is the case even when some webmaster thinks he is being cunning about it.

“The vast majority of the time things are incredibly clear: people are paying money outright for links based on PageRank, flowing the PageRank, trying to get high the rankings, Ninety-nine percent of the time it’s abundantly clear that these are links that are being bought and paid and sold and all that sort of stuff,” Matt Cutts said.

But then there arises the question, what if the backlink isn’t really paid but the company has just bought lunch to the webmaster. Will that nice little gesture be considered as paid link as well? Where is the limit or the book of code of conduct? Cutts tries to explain it.

Cost of the Link

If you receive peanuts like a T-shirt or a pen at a conference, it will not help you to write exceptionally well for the company. But what you get might vary greatly in the monetary value and this is why the evaluation gets tricky. Let’s quote Matt Cutts

Sometimes people might say something like, “Hey, I’d like to send you a gift card.” You know what gift cards are pretty fundable you can convert them to money and back and forth… On the other hand, something like “I’m going to give you a free trial of perfume” or “I’m going to buy you a beer” or something like that, that’s less of a connection.But we do look at how close something is to actual money when we look at those kinds of things. If somebody goes and buys you a dinner and you write a blog post four months later, and the dinner wasn’t some huge steak dinner with 18 courses … that’s probably not the sort of thing we worry about, as you would guess.

Gift or Loan

What if the product you just reviewed was only loaned to you and was not really a gift? The item in discussion can be a very costly mobile phone.

“Another criterion we use is whether something is a gift or loan, So imagine, for example, that somebody loaned out a car for someone to try out for a week versus giving them a car. There’s a big difference there,” Cutts concluded.

This is truer when the reviewed product is even bigger like a car. Not many car bloggers can buy all those new models coming out every month to test and review them. The car companies are not willing to send out costly cars either, in return of a few backlinks. Just doesn’t make sense, right?

“If somebody’s giving you a review copy, and you have to return it, that a relatively well-respected thing where people understand, ‘OK I’m trying this out (I’m a gadget reviewer or whatever) and then see if I like this camera, but I do have to send it back.” Cutts said “Whereas if someone sends you a camera and said, ‘you know what, keep it,’ that’s something that’s much closer to material compensation in our opinion,”

Intention and Audience

It is very hard to judge intentions, and Google accepts it as well. However, if you translate it like, someone is paying you to get a backlink from your site, one intention is quit clear. And this is the case in most of the cases.

Cutts gave the example of a product with free trial offer. The intention here is not that the backlinks are given in return of the trial period but to sell it when the trial period is over and tell other people about it.

Cutts said, “The difference would be where we’ve encountered people who are supposed to be reporters, who would say if you give us a laptop then we will write nice story about you, and it’s giving me a laptop not borrowing a laptop,”

Expected Compensation or Pleasant Surprise

Lastly Cutts discussed the point whether the compensation which the webmaster might receive is expected or a pleasant surprise.

OK for a movie reviewer, getting a free ticket to watch the movie might not be that big a reward nor it is surprising. But if the reviewer is reviewing a laptop and he demands or gets to keep the laptop he is reviewing then that is a surprise. It is ever more surprising if the laptop is not what is being reviewed at all but is being accepted as a gift.

Cutts mentioned it rather flatly that they reserve the rights to take action against any such techniques which are trying to manipulate or influence the google search algorithm. These techniques are using to gain the trust of people and they are explicitly against Google’s guidelines.

Cutts said, webmasters better check with the FTC guidelines if they are accepting compensation and they are unsure whether those compensations will be make the links paid or not.

These rules can clear a lot of confusion about the principles Google is adopting here but still they will leave lots of grey areas and it will boil down to Google’s ability to judge the links, paid or organic as manually judging those links is certainly not possible.

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Los Angeles SEO Agency

12 On Page SEO Changes You Must Know!

By | Google SEO, Google Update, Internet Marketing Fundamentals, Link Building, Local SEO, Uncategorized

Link building is difficult but it is not the only way in which you can gain traffic from Google’s search engine results page.

There are people who can build links very easily, there are people who can write winning contents and then there are people who can do wonders in outreach campaigns. If you posses neither of those qualities yet want to become a prominent SEO then there are easier ways as well.

The off pages activities generally work better in influencing the ranking factors, compared to the on page factors. SEOs however, can use a combination of those tricks nowadays to make life easier for them and using the perfect combination they can get great ranking and traffic without ever building a single link.

These techniques are not new for experienced SEO people, in fact, many of these practices are well used. However, even the most well optimised sites might miss a few of these tricks as well.

1. In-depth articles

Mozcast graph decided that 6% of Google’s search results contain in-depth articles. Although this might not a be a huge number but the articles which qualify for this will see significant improvement over other competitors. If an article is included like that, the traffic can go up by as much as 10%.

If you add a few HTML techniques, the articles which you right can also qualify for this. There are a few mark ups, as suggested by Google, which are

While Google loves fresh contents, the old sites and their content might also come up if they use the proper semantic markups on their pages.

2. Improving user satisfaction

Can you really improve your ranking by making users ‘feel’ better at your site? The answer is yes, even if it might sound a bit surprising. If the experience of a few SEOs are to be trusted then the effect of user satisfaction might have a much bigger effect than we might imagine.

You know that Google Panda is there to punish the low-quality websites. We also know that Google uses user click as a signal to measure the user satisfaction on the site.

Let us quote Stephen Levy from his excellent book In the Plex

“… Google could see how satisfied users were. … The best sign of their happiness was the “long click” – this occurred when someone went to a search result, ideally the top one, and did not return.”
This idea is often called return to SERP of pogosticking, if you can keep the users there on your site without them returning to Google SERP to click on another result, there are people who strongly believe that you will be rewarded as you are providing the users exactly what they are looking for.

Tim Grice of Branded3 said they believe at their SEO agency:

“If you have enough links to be in the top 5, you have enough links to be position 1″

While it is very difficult to prove that the pogosticking effects Google’s search results, we have enough case studies and analysis and reports where the positive correlation between these two has been proved beyond doubt.

3. Rich snippets from structured data

Google is expanding the scope of the rich snippet in its SERP every day. Now you can see events, songs, videos and the traditional breadcrumbs as well.

Matthew Brown first presented the idea of structured data in a presentation, way back in 2011, at a MozCon. Matthew is now working with Moz and we are happy that he shares his knowledge most often. Try to study his Schema 101 if you can find time.

You can also check for Guide to Generating Rich Snippets from SEOgadget basic understanding. This is a very good kick starter. You should have at least two types of markups going for you, the videos and Google Authorship.

4. Video optimization

If we measure the pixels, the video results capture much more area on the SERP than any other search result with the rich snippet coming up. Not even the much hyped authorship photos can capture so much of space. Study shows that we look at the videos first.

Unlike Google authorship images, video snippets often are easier to display and they don’t require any special setting to get those rich snippet going. You can however use, video XML sitemap and adding schema.org video markup if you are using video snippets.

To make your life easier, there are many third party software which will help you in this. You can use Wistia, like the Moz employees use which does the sitemap creation and schema.org markup creation automatically.

You can easily define the thumbnail which can which is to appear using either schema.org and XML sitemaps. The thumbnail is the first impression about the video to the user. Thus wisely use these tools.

5. Google authorship

Getting the authorship photo appear in the search engine result page easily if you integrate the code. However, getting the image appear doesn’t get you many clicks. Getting the right image, however, will mean many important clicks and the click-through rate improves as well. There is no clear rule about what type of images might help but there are a few types which certainly help.

  • Using a real face over a cartoon or a company logo is preferred.
  • Use high contrast image as the photo is small, the background and foreground should be clearly stark to make it understandable or recognisable.
  • Target audience, an old man is less likely to click of a 14 years old kid wearing Bermuda shorts and tshirts, talking about pension schemes.

Google nowadays is more selective about which images to show and which are not, they have actually placed a few conditions about the authorship image. Mozcast says, if the authorship is set up properly, 20% of your searches will come up with the image.

6. Improving site speed

Improving the site speed not only makes the visitor satisfaction better but also directly influences the search ranking. Google itself has confirmed that a quicker loading site has more chances to rank better.

There is one vary important thing which we came to learn from the exciting Zoompf people this year. It is not the actual page load time which is most important but the Time to First Byte (TTFB) which is more important. TTFb is the time a server takes to respond to the ping and release the first acknowledgement byte.

While the page load factor, or TTFB, is very important for desktop sites, this factor gets even more important for websites for mobile. We all know how irritatingly slowly a website might load in our mobile device, especially if smaller screen and weaker signal. Google developers said “Optimizing a page’s loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to.”

7. Smartphone SEO

Even if we forget the page load speed, the website must be at least configured to be displayed on mobile devices. Otherwise, the website will rank lower in Google SERP. Google openly admits that no smartphone- friendly version means the site will probably rank lower for a mobile customer.

There can be several common smartphone errors. Some are

  • The visitor is redirected to wrong mobile URL.
  • Embedding multimedia which are unsuitable for smartphone playback.
  • Annoying pop-ups which make mobile browsing difficult.
  • Very small or too large buttons, images or texts for a small mobile screen.

Although Google stresses on making your website responsive, many top sites, including apple.com, are not responsive it type. However, they still manage to provide a great mobile browsing experience.

8. Expanding your international audience

Do you have potential international audience? Do you desire to serve beyond your country and local language? While the international experts like Aleyda Solis stresses the importance of having your site ready for international visitors, many north American companies are still looking for improvement.

When you start for international exposure, we have seen it is easier to get ranked compared to the local SEO ranking. You might also face poor competition. You can check the International SEO check-list by Aleyda to see if your website is a candidate for internal SEO or not.

9. Social annotations with Google+

When you are using Facebook and Twitter as the platforms to share your contents, the network of friends, colleagues and buyers can only see it when they open these networks. On the other time, if you share on Google Plus, the content appears every time someone is searching on Google.

Google did a study and it was proven that users are habituated of noticing the social icons and this is true when the page is having other engaging elements like video and/or infographics.

The best way to exploit this is to expand Google+ friend circle and share content which matters, regularly and often. Rand Fishkin did a whiteboard Friday on how to make your Google Plus result appear at the top of Google SERP always. Moreover, the content which are shared via Google Plus often top the regular search results which means even if a user isn’t logged in, he can still see your content at the top.

10. Snippet optimization

This might sound like the good old meta tag and tittle tag optimization says but the practice is never out previously it used be the number of characters which decided the length of the snippet. However, recently Google removed this setting and thus the present restriction is of pixels. Presently, one snippet is getting around 500 pixels on SERP. However, this also might change.

As it is difficult to maintain characters which will convert into 500 pixels, it is still a safe practice to maintain the 60-80 characters of snippets. There are, however, online snippet optimization tools which can help you a lot as well.

Google is here as well, with its advice on meta description and confirmed what we always believed, duplicate meta descriptions are not a great idea. It goes to the extent where matt Cutts says that better not have any meta description than to have duplicate meta description.

“You can either have a unique meta tag description, or you can choose to have no meta tag description.”

You can see duplicate meta description tags in the Google Webmasters Tool and this is one of the few HTML errors which are shown there. Does this mean, they take actions against it? We need to be careful.

11. Updating fresh content

Websites start to lose ranking once they stop to make new links. At the same time, the sites lose ranking once they stop adding newer contents on the page and the pages go stale. Freshening up the content doesn’t guarantee a better ranking, which is the case with any other factor. For some queries, however, it helps a lot. Google has many different ways to judge the fresh content.

  • Date of posting.
  • Percentage of content change
  • Frequency of content change.
  • New page creation
  • Which content is changed, body, H1, footer or other.

12. Ongoing on-page SEO

The factors mentioned here only go good for earning more real estate on the Google SERP. The issues like canonicalization, site architecture, indexing, keyword research, crawling, image optimization, duplicate content, internal linking and many other factors can move the ranking, with cumulative effort.

SEO is getting much more technical every passing day but it also means that we have much more opportunities now to exploit than we ever had.

If we think that SEO is easy or the old tricks will work perfectly in SEO, you can’t be further from truth really. It will also be imprudent to think Google will rank the site automatically.

SEO Los Angeles Agency

 

Debunk Your Myths About SEO

By | Uncategorized

People always ask us about the “truth” on SEO and what really works. We have decided to break it down and share some myths as well…

Search Engine Optimization (SEO), has become an integral part of contemporary Internet marketing practices. This brilliant method helps websites in achieving better rankings, more online visibility and also makes it search engine friendly. SEO is the mantra chanted by every online business owner.

SEO has come across as a blessing for businesses whose websites had failed in gaining higher rankings, and as result lesser profits. It has helped in not only improving their websites rankings in Search Engine Result Pages (SERPs) but has consequently accelerated the growth of their business as well.

Are you aware of the fact that SEO can play a fundamental role in brining more credibility for your brand? By using SEO you can build one of those websites that everyone wants to beat.

So, yes we can rightly say that it is been successfully serving the needs of many. Anyhow people are less clear about how to aptly use SEO for their website, seems like they have certain misconceptions (read myths) in their mind. Well then, you ought to clear theses and get a finer picture about it.

Get ready to take a refreshing dive into some of the common myths that people associate with SEO, and let go the doubts about it-

1) Just content marketing will draw more traffic

People believe that building better content will attract more consumers and will fetch more clicks on their website. Are you kidding yourself? Had this been the case, then wouldn’t every SEO professional simply turn into a content writer and build fancy writings for a website.

Let’s not say that content isn’t vital, it surely is. But content alone will do no good to your website, you would also need links, quick loading of the page, nice designs and so on. While you build great content for your website, make sure that you do not underestimate other important aspects of SEO.

2) Link Building has become extinct

The concept of link building is going to remain ever-green, so do not make the blunder of considering it dead. You cannot afford to miss on the benefits of link building, it is inevitable if you want your website to get better rankings.

How do you build links?

Internet is no magical land, where links will automatically flow in. It is neither any farm, where you can bribe someone and buy links. Guys, you need to make efforts. It would be wise to hire a professional with ample experience, who would get a sound strategy planned for your websites link building. Though merely planning a strategy will serve no purpose until it is implemented as required, so make sure that whosoever you hire knows how to kill a bird with a single stone.

Another important point to keep in mind is that link building should appear natural. Supposedly you yearly donate money to an NGO, what you can do is tie in with a news channel and ask them to give coverage to your noble cause or may be press release in print media. And all these tied back to you. This of course is a natural way to acquire links through your link building campaign.

An expert link builder will do the needful for you and let it appear absolutely natural, which it actually is. So dear friends take note that, link building is very much alive only some the methods that were used to practice it are dead.

3) Google keeps an eye on you if you use Google Analytics

Most of the businesses often fear using Analytics and think that it raises the chances for Google to spy on their website. Really? Firstly you need to understand that no matter what any inexperienced chap says, above all it is imperative to use Analytics.

For example, you are outrageously creating plenty of domains that are been used for vicious things and to top it all you are applying the same Google Analytics code. Yes, in this case Google is smart enough to know that you are using the same domains. You are caught in your own web. You end up linking all the domains together and tell Google that you own them, Bad Idea!

Similarly if you your website has been penalized and without fixing the issues in it, you jump on to create a new site using the same Google Analytics code, you are likely to be trapped in the same situation mentioned above.

Yet again the same question arises is our mind that, is Google using Google Analytics for ranking our sites? NO it is not, so breath a sigh of relief now!

Feel free to use Google Analytics, it will not make things worse but yeah better for sure.

4) Care a damn about Ranking/Positioning

We hardly care about higher rankings, all we want is more and more traffic coming to our website”, this is common phrase to be heard from various online business owners. It is crazy to have a perception like this. You are not alone in this vast world of the Internet, there are many other websites nailing the competition.

While there are great chances that a web-user will click on the first few websites that appear on the first of SERPs, so certainly rankings do make a lot of difference. Even if you want more traffic, how that you expect that to happen if none clicks on your website? These clicks will increase only if your site has attained good rankings.

If your website ranks further back in SERPs, the web-users are going to be very skeptical about your site. They might not find you credible or reliable enough to work with. You definitely would not wish that any potential consumer keeps any qualm about your brand name.

If you do not like the term ranking much, then positioning might just sound better to you. On one hand where ranking is all about numeric order, on the other hand positioning is a loosely defined placement within the SERPs of giants such as Google. Positioning the keywords right, can do wonders for you. Meaning that ranking might not matter as much as positioning does. However, both have their own relevance.

5) Social media, a new window to link building

Many assume that simply sharing on various social media platforms will help in rolling more links. Who says this is true? Only sharing will be of no use.

Here comes out the reason- Google cannot accommodate Facebook and Twitter in its algorithm. Hopes might fade away for all those who thought social media would help them in link building,Social media presents an outstanding way to connect with your friends and build better relationships, so Let’s keep it that way rather than using it for link building. If have been using it for link building, pals you must rethink.

Once these myths are busted you will certainly get a clearer picture and improved understanding about SEO. It is crucial for one to understand each and every aspect of SEO techniques. Until you do not get all your doubts cleared, you would perhaps fail in making full use of the advantages that SEO brings along.

If you hire someone who is well-verse with all the methods of SEO, then the returns on investment you are going to receive, will make you jump with joy!

SEO Los Angeles

Common E-Commerce SEO Mistakes That Could Cost You Sales

By | eCommerce Marketing, Los Angeles Internet Marketing, Los Angeles SEO, Search Engine Optimization, SEO, SEO Company, seo los angeles, Uncategorized

We decided to put together a post that describes some of the pitfalls and missing key points that you should know when optimizing your eCommerce store. We get these questions all the time and decided to answer them once and for all!

Here we go!…

More and more consumers are choosing to purchase items on the internet, and there are many companies who think that simply putting a website online with merchandise is enough to get customers flocking in to purchase. The problem with that theory is that the internet contains millions of websites, and hundreds of thousands of them are selling the same exact merchandise. If you want your e-commerce website to stand out, you need to avoid these common SEO errors.

Missing Product Description

If you want search engines to locate your website and rank it highly in the search engine returns, you have to have text on the site that is optimized with keywords. Although a picture may be worth a thousand words, search engines cannot see pictures, only text. Therefore, include a short description of each item next to each merchandise photo. Be sure to include keyword optimization in the text as well.

Not Using Unique Descriptions

Another common mistake made by online retailers is simply copying the manufacturer’s description of a product onto their website. Search engines seek unique information, and if the descriptions on your site are exactly the same as 30 other online retail sites, it will not appear unique. In addition, manufacturer descriptions are usually not keyword optimized, making it even more difficult for search engines to find them. Write each product description yourself to make it unique, but remember that the copy should be of high quality, with no misspellings or grammatical errors. If writing is not your strong point, consider outsourcing website copy to a professional writing company.

Titles That Are Not Unique

Just as using the product description provided by a manufacturer is a poor SEO practice, so is using the title provided by them as well. In addition, many online retailers use the same title tag for similar products, and, for those who sell many products that are the same, it is difficult to come up with unique title tags for every product. Therefore, it is more important to focus on key phrases rather than keywords. A key phrase is a string of words that typical shoppers enter into search engines. Rarely does a shopper type in one single word, as online shoppers have learned that the results returned are far too vague. Instead, a shopper looking for a particular brand will include the brand name in the search. Consider using Brand-Model-Item-Type as the template for any items you plan to sell online.

Optimize Product Based on Demand

Much like the non-unique titles, you need to consider what people are entering into search engines when you write headlines and product descriptions as well. Include key phrases in both headlines and product descriptions so that when a consumer searches for a product, the search engines are more likely to find them. Never keyword stuff, however, as using the keyword or phrase will have the opposite effect on your website.

Unidentifiable URLs

It is important to use what are known as “speaking URLs” on your website as well. A speaking URL has the product name right in the site address. This makes it easier for a consumer to know what they will find when they click on a link. In addition, it makes it easier for another site to pick up the link and share it on their own website, increasing the visibility of your website. Whenever possible, include keywords in the URL for even more chance of recognition by search engines.

Allow Product Reviews

Research indicates that as much as 70 percent of online shoppers seek reviews of products before they purchase them. If your site does not allow customers to review products, you may be missing a significant portion of online shoppers. The good thing about product reviews is that it creates completely unique content and it costs nothing. In addition, the more often a site is update, the more a search engine will find it. Because product reviews are provided on a continuing basis, the site appears to have been updated more often, making it attractive to search engines.

In addition to these common SEO practices with e-commerce sites, some online stores use a considerable amount of duplicate content, which should be avoided. In addition, it is critical to make the site as usable as possible as the more time a customer remains on your site tells search engines that they are returning the right results to consumers and will continue including your site in their results.

 

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3 Predictions For SEO in Late 2014

By | Google, Google Hummingbird, Google SEO, Google Update, Internet Marketing News, Local SEO, Los Angeles SEO, Search Engine Optimization, SEO, SEO Company, Uncategorized, WebitMD Inc SEO, WebitMD Inc Tips, Webitmd seo los angeles

2014-seo-forecast

1. Hummingbird Will Be Next Big Thing

google-hummingbird-algorithm1Google came up with the famous Google Hummingbird update when they turned 15 and it is something which will have a great impact on everything for sure. It was never announced and thus, people noticed it almost 3 months after it was introduced. This will continue to have its effect in 2014.

Hummingbird is not an update or search filter update, but it was a rewrite of Google’s core algorithm. The update,  will affect more than any other update and will have a much longer effect.

As the update was more of a platform change, the immediate effect wasn’t felt, that is why people didn’t notice it much initially. Like the Panda and Penguin updates, the basic rankings didn’t change. Google actually tried to understand the query better so they can serve better and more accurate result for any query.

What can this really mean? This can mean, the algorithm will process the links in a better way. It also means social signals will work better now. In fact, every possibility is not yet fully explored by the SEO people.

In 2014 we will see the real effects of Hummingbird. It is very much possible that the predictions we will make here are caused by Hummingbird, either directly or indirectly.

2. Author Rank / Publisher Rank

GoogleAuthorRankAuthorship

People predicted so much about Author Rank in 2013, but nothing really worked. It was because people thought it is very easy for anyone to do it. The reason was, because we think Google is using a signal as a ranking factor, doesn’t mean we all can exploit it easily really.

Implementing a new algorithm is hard for anyone. Google, with all its might, needs to go for extensive testing before they can really implement it at large scale. There are changes which break other ranking factors. In 2013 it was known for in-depth article update where the publisher rank was more important than the author rank, or so it seemed.

Thus, let’s not chase this factor too hard. There will be a few changes, or at least one, which will bring the focus more on AuthorRank or PublisherRank. We will also see how the in-depth article starts to be a more prominent star in the ranking algorithm.

What we shouldn’t expect is that the search results will shift too much, based on the author rank. The signal will work in certain scenarios only and will not be a universal signal. An example of such scenario might be the result of your search when you are logged in and you have shown a previous inclination to a certain authors.

3. Natural Language Search

massive production

Before Hummingbird came, the natural language search was limited to the queries which could have been handled by the knowledge graph. But, since Hummingbird the natural language queries will visibly be bringing you far more accurate results.

However, Hummingbird is still an infant and can not handle all the queries properly. Thus the queries it can handle are still limited. This is why 2014 is important as we will see Hummingbird to reach its youth in 2014 and will increase its capability and reach. Google sees the future as mobile and that is why they are bent to take this technology to the next level. This search, if it fulfills its initial promises, will change the way voice searches are done and will also tilt the balance towards voice searches.

Los Angeles SEO & Digital Marketing Agency

The Naive’s Quick Guide to PPC Management

By | Google Adwords, Google Adwords PPC, Internet Marketing Fundamentals, Los Angeles Internet Marketing, Paid Advertising, Pay Per Click, Pay per click Advertising, Uncategorized, WebitMD Inc Tips

PPC or Pay Per Click is a type of online sponsored advertisement that is used by a broad range of businesses especially ecommerce. In PPC the advertiser only pays when any web user clicks on their ad. Hence the title ‘Pay Per Click.’

PPC is a very cost-effective  way to get a website noticed by the target audience and to let people know about their brand or services they provide online.  While there is other Internet marketing strategies which gradually helps a website achieve their natural ranking potential, PPC is the best for immediate traffic.

There are lists of tasks that need to be done on a daily, monthly and quarterly basis to monitor to effectively run your advertisements, so your spend will be low and the ads turn out effective an ROI.

Daily PPC Tasks

Every business website is different and the level of strategy required varies. But in general, one of the first things you should do is to check and analyze your ads to see the conversion rate of your website. By doing this you can easily calculate your return on investment and if there is any flaws in your ads and fix them as soon as possible.

Monitor your ads by, watching the number of visitors turned up through your ads, to the number of people bounce from your website or did not spend time on the website. This will help you to get a better conversion and sales.

Pro tip: After creating the ads you should check the functionality of the website by following the process which a customer will follow after clicking on the ad. If you face any problem in choosing a product or difficulty in the checkout process, then it will reflect the ROI in your ads.

Monthly, Quarterly & Semi-Annual PPC Tasks

These tasks within your PPC calendar will majorly depend on the individual business and its advertising needs. For an instance, changing the text of the ads, switching keywords, or making new landing pages could be a quarterly task, but depends on how your ad is preforming. A good rule of thumb is: the newer the account, the more attention it will need – and some of the tasks we’re going to go over may occur more frequently in that case.

 Important PPC Tasks

1. Negative Keyword Management

The simplest and easiest way to avoid wasting money is to manage the keywords of your ad. As everyone wants that their ad should display on the top in search results then while making the ad do make sure when you are entering the relevant keywords enter the negative keywords. The negative keywords are those keywords through which you do not want your ad to be displayed. So wisely make your ads.

2. Review Ad Positions and Manage Bids

You want to make sure you’re claiming top spots in in the page ranking, just like in organic search. Bid management is the key and you can help streamline this by following basic advertisement rules and settings in advertising platforms like AdWords.

3. Watch for Good and Bad Performers

It is very important to review your campaigns and ads. Do check your campaigns, ads and keywords for their best performance.

4. Landing Pages of the Ads

The landing page of an ad is very important. As you need to check that the page on which the customer will land after clicking the ad should be the one where you want them to land and which will help in better conversion.

5. Click-Through Rate Review

This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. However, it’s not uncommon to see high-volume keywords with less than 1 percent.

If the ROI and quality score for the keyword is healthy, you can often just leave it be. Otherwise, consider pausing it and weighing your options for tweaking the messaging or something else.

6. Campaign Performance Review

Starting at the campaign level and work on the keywords of the campaigns and optimize them for best performance. Also work on improving the worst keywords. With poor-performing campaigns, make a decision about what you want to do with them – pause them or work on it more.

7. Ad Text

On the first end the text of an ad should be very informative, direct and catchy. You need to review the content time to time in order to enhance the ad performance.

PPC

PPC the Shortcut to the Glory of Internet Marketing

By | Internet Marketing Fundamentals, Internet Marketing News, Marketing, Paid Advertising, Paid Advertising Social Media, Pay Per Click, Pay per click Advertising, Search Engine Optimization, Uncategorized

shortcutWe are all blessed to have access to the mighty internet. It has brought all kinds of revolution around the globe. Any questions or queries you come across, you can get an answer from the web. The internet has conquered nearly all spheres of life and likewise it has spread its roots around the world of internet marketing too. Marketing through print or electronic media, has taken a back seat now, it is internet marketing that is taking over. Certainly internet marketing has gone long ahead on the road of success while leaving traditional marketing methods far behind.

When speaking about internet marketing, it has various tools out of which PPC (pay per click), is the most popular one. PPC is quiet a successful formula that is used for internet marketing. Basically, it is used to price online advertisements. Meaning that advertisers pay each time one of their advertisements gets clicked.

Each time your ad gets clicked, you need to pay some amount to the search engine. This amount is pretty affordable one. If your PPC techniques are apt, then the fee that the concerned search engine would charge you is not all that important. This is so because, the profits that you will incur from that one click, you will much greater and pivotal than the amount that are meant to pay to the search engine.

PPC will help you to draw the users to your web page, so you never know when an ordinary visitor may turn into a potential consumer. It is a great way to draw in profits. It is probably the most common form of search engine advertising.

Let’s understand how PPC works. It is a pretty simple way of buying visits to your site, rather than making too much effort so as to earn those visits organically.

Now if you are a business owner, and are looking for ways to acquire some good profits while traffic potential users to your website, then PPC is the way to go. It’s time to keep pace with the ever-growing, technology than to lag behind your competitors.

Surely in the fast paced world, none has the time to build strategies to in order to get high rankings for their websites. Well, in this case PPC can do wonders for you. Search giant Google provides an easy to use and an excellent application that has been designed solely for Pay Per Click  service called as ‘Google AdWords’.

Google as we know is the biggest search engine and a brand name in the web world while Google AdWords is its boon to the mankind.

Speaking of Google AdWords, it is the sole master in terms of PPC advertising. It gives the opportunity to various businesses so as to create their own ads that would appear as a search result on the search engine of Google and other properties that the powerful Google own.

AdWords work on the formula of PPC, wherein advertisers are required to bid on keywords. Furthermore the advertisers need to pay Google for every click on their advertisements. So, it will make your advertisement rank at number one, and ultimately getting more clicks for you.

Bidding is one criteria of selecting your advertisements by AdWords. Keywords is another determining factor in the placement of your ad. It analyzes the relevance of the keywords in your ad.  Your purpose will not be solved if you have vague keywords, just everything your ad talks about should make sense and should also stand tall on the criteria’s set by AdWords.

We humans have a tendency to click on the first link that appears as the result of our search, and given that with the help of PPC your website has been ranked high enough, you will get the desired outcomes and this is why PPC is such a successful method.

PPC & AdWords Management Los Angeles

Four Different Ways To Get Traffic And Ranking in SEO

By | Google SEO, Internet Marketing Fundamentals, Local SEO, Los Angeles SEO, Search Engine Optimization, SEO, SEO Company, Uncategorized, WebitMD Inc SEO, WebitMD Inc Tips

Website-Traffic-IncreaseAre you tired of how SEO gurus keep asking you to optimize your meta tags without being very specific? Meta tags are important but they are not as important as the advanced SEO methods will provide. The other methods are far more superior in getting the traffic and the ranking.

If you are thinking of getting really good rank, you should start thinking out of the box and do something different than what the world is doing. You should employ tactics which are not being used widely and that can really make a difference. Here are 4 such tips to get you going in the right direction.

Tactic #1: Sloppy competitor link building

One of the easiest ways to build backlinks is to use a tool like Ahref and see from where your competitors are getting their backlinks from and then try to get backlinks from those sites too. This is a wrong step to start with because your competitors are already doing much better than you can do in SEO.

We always target those sites which are ranking high. Why not go to the 5th page, those sites also have comparatively good ranking and get their backlink report. These links are easier to make and these sites are also beating thousands of other sites to get ranked and so these sites are doing seriously good work. These links are often natural and these sites are generally old sites which are not updated regularly.

When you mail them and ask them to link to your fresh content, they will not say no, most likely. If the site has a pagerank less than 4, the link getting process becomes easier as these less powerful sites are generally owned by individuals rather than companies. While the companies, the webmasters need to follow a procedure while the sites owned by individuals are rather swift to respond.

Tactic #2: Gifographics

Infographics didn’t lose their charm, no, get that out of your head. They still work magnificently but they used to be even better. Even two years ago, you can create an infographics and share it and get lots and lots of social sharing and mention. But things changed slightly.

First and foremost, make sure the data is correct which are to go on that infographics. The graphics, secondly, should be world-class. One good infographics can easily get 100 Facebook likes, half a thousand tweets and over thousands and thousands of visits, the only condition being that the info and the graphics are both great. Only then an info-graphics will serve its purpose.

If you think that is stupendous result, hold your horses for a minute. You can easily get over half million qualified traffic from social sharing sites like Quick Sprout so this is not really a difficult task nor an achievement you should be proud of.

When you turn your attention to InfoGif, which is a combination of gif and info, that works even better in getting traffic. Even a simple InfoGif, with much less substance, can get hundreds of thousands of qualified traffic to your site. Even if the readers are not loyal to the site, they might still come because this is a fresh idea, as of now. Animated infographics is what you should use till the thing is fresh and new.

Tactic #3: Meta tag optimization via AdWords

There are basically two factors which decide the amount of organic traffic you will get from search engines. The first is how high you rank and the second is what is your click-through rate. Higher ranking and higher clickthrough rate will provide you better traffic. You must be knowing the trick to improve the clickthrough rate of your site but changing the meta tags and meta descriptions, I am sure of it.

That is pretty correct an idea, according to me but the testing itself is a pain in the neck. What wouldn’t you give to know the best meta tags which can work wonders for your site?

There is indeed a quick and pretty way to fix the most appealing and successful meta tag for your site. That will increase your clickthrough rate without much testing. Google AdWords tends to place the ads on the top which, apart from paying them the most, has the highest click-through rate. Those ads which are clicked on regularly are placed on the top of the sponsored ads section. Look at those ads and check what meta descriptions they are using. Use the same or similar meta description on your site and see the clicthrough rate to improve drastically. Isn’t it easy and simple? There you go.

Tactic #4: In-depth articles

Google has released an algorithm update which has improved the search results significantly as the search results now shows sites with better content. Now this better content means in-depth articles (or blogs or whatever else you prefer to call them). Using this to our advantage, we can easily increase the traffic to our site by a considerable amount (almost 20%) within a month. But what exactly do you need to do to exploit this feature.

  • Write long articles which can really provide adequate information on the subject you are covering. The minimum length should be 2000 words.
  • Write on topics related to your industry and try to write on fresh topics.
  • You should ideally follow the ruleset of schema.org or use a WordPress plugin (if you have a wordpress site or blog) to adhere to that.

Once you do these 4 steps, do not expect a miracle. Give it a month and then you should start seeing a good increase of organic traffic from Google. If you don’t get the ranking or the traffic we are talking about then your content is lacking something. Few experts have noticed that articles with a length of 1200-1500 words doesn’t do the trick while articles with around 2000 words really do the trick and there is a good spike in the traffic.

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