Japan Rail Pass

Search Engine Optimization


Japan Rail Pass is a leading international retailer of the Rail Pass used to travel all around the country of Japan. The pass is meant for tourists to Japan only and thus is offered on the Japan Rail Pass website in multiple languages and currencies. Japan Rail Pass has offices in Japan, France, Canada, and the United States.

Client Background

Japan Rail Pass was seeking to improve their organic rankings and drive more traffic to their website with a comprehensive on-page and off-page SEO strategy. They previously worked with another SEO Agency for 2+ years and had struggled to move past the 2nd page of search results. They choose WebitMD as their digital marketing partner for both SEO and Conversion Optimization Consulting. Visit them online at www.japan-rail-pass.com.



Increase bottom line revenue from online rail pass purchases via a robust SEO strategy and improved conversion tactics and visitor sales funnel flow.


The approach for this project was complex and required our team to investigate all the previous SEO work that was carried out on the site. We carried out an in depth keyword research, backlink audit, content analysis, and Google Analytics investigation. Based on our findings our approach included:

  • On-Page SEO Implementations
  • Content Marketing Strategy
  • Ethical Linkbuilding Approaches
  • PR Schedule
  • Off-Page SEO Strategy including; Profile creations, Web 2.0 links, PDF distribution, Infographic and image sharing, Social Bookmarking and Guest article writing


The SEO achievements for this project have been phenomenal. Here are the improvements after just 4 months:

Top “japan rail pass” and “jr pass” keywords are now on the first page of Google (Never been able to achieve first page before)

42.64% increase in non-branded organic traffic

Highest grossing revenue month ever recorded on the 5th month of working with WebitMD

Total organic traffic increased by 74.5%


  • WebitMD is a very dynamic company with very good insights not only on SEO practices and strategy but also on the web customer experience. We have an eCommerce business so conversion is everything for us and Mattans consulting was phenomenal. Good entrepreneurial spirit as well. A true pleasure to work with.

    Thierry Maincient Japan Experience

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