Search engine optimization (SEO) was once considered the singular primary service within a digital marketing engagement that garnered business growth. With today’s advancements in search technology and the ways in which buyers now look for products and services, SEO is still a vital part of any marketing strategy, though it now shares the spotlight with inbound marketing automation–a service that draws in buyers from organic search results and nurtures them through a funnel until they make a purchase. Finding an SEO Los Angeles agency with inbound marketing automation as a core offering is crucial to your business growth and revenue. Because SEO is no longer a stand-alone service but now a mandatory part of your smart marketing investment, the agency you work with needs to have its roots in search optimization with the ability to translate organic traffic into attributable earnings with a clear-cut ROI forecasted to repeat, so long as an agile SEO strategy is in motion.
If you seek a relationship with a Google-partner SEO agency in Los Angeles, be prepared to hear everyone tooting their horn. SEO agencies are trying to expand and grow like any other business, including yours. Most will claim to be the best whether they say they poached the top SEO experts in Los Angeles, or their award-winning strategies edge out all others. In order to truly find the best SEO agency in LA, you need to begin having a deep-level conversation with the company’s CEO or SEO Director; learn about the people, their mission, ethics, practices, and gauge to what degree they actually understand YOUR business as a unique operation as opposed to “just another client on the books”.
Before you start vetting SEO agencies in Los Angeles, educate yourself; learn all about search engine optimization by reading an in-depth digital marketing blog, consume multiple articles, and then approach potential agencies with an educated mindset.
Search engine optimization is more than 70 percent reliant on content. This means that when businesses invest in any SEO company Los Angeles has placed at the pinnacle of “who’s who”, there is one area of focus not to be downplayed: content. What SEO agencies offer their clients in terms of content marketing is paramount to generating revenue and business growth.
So what is the best kind of content to see in an SEO strategy? Because each business is its own unique brand with products, services and a mission statement that proposes how to offer their goods and services to the beat of their own drum, content MUST be specific to each brand and possess these traits:
The most successful SEO company Los Angeles has on the map is one that masters content marketing down to an art, and a science. These are highly skilled veteran professionals who understand all corners of marketing that include, writing, storytelling, and strategic direction within the folds of a psychological approach to understanding various consumer audiences and relaying the right messages that generate revenue. For this reason content is a powerful weapon, but if your SEO agency has a soft grip and poor aim, the only target they will hit is a lackluster duck–something that only produces dust clouds at your buyer’s feet. Make sure your SEO company in LA has true content masters with the background and experience to grow your business.
More than 92 percent of online searches are performed on Google making it the primary search engine digital marketing agencies optimize content for. That said, understanding how Google’s algorithm has evolved will help you contemplate why strategic, high-level content is a MUST for any SEO engagement.
On August 30, 2013 Google started using Hummingbird, it’s newest algorithm made up from more than 200 factors that impacted search and ranking. Prior to this Panda and Penguin were powering the old algorithm, but as search behavior evolved a huge need presented itself: Google needed a way to provide search results that better met user intent. Hummingbird did just that; it brought about conversational search by putting focus on the meaning behind phrases and questions, rather than individual keywords. Voice search was a main reason for seeing a shift in the way people searched for goods, services, and answers to questions.
Three years later SEO took another step towards redefining its tactics when Google RankBrain, a core algorithm within Hummingbird, started using AI and machine learning to detect the emotional intentions, pains, and needs behind search queries. Now Google’s algorithm is taught to think like a human while self-educating and learning as it crawls search results and studies the way users engage those results.
When looking for an SEO agency to work with, it is mandatory to find a partner to help grow your business by creating strategic content along an intricate blueprint to foster high visibility in the SERPs. But they can’t stop there (and this is where most SEO agencies in Los Angeles drop the ball); YOUR marketing agency needs to then engineer a strategy to leverage the high organic visibility by creating more clicks, higher engagement metrics, more form submissions, and ultimately see the fruits of the labor pay off with measurable revenue increases. Without SEO experts who excel at the strategic level, your efforts will be coasting on fumes.
We honestly believe we are the best SEO service provider in Los Angeles because our scope far surpasses what other agencies in LA are doing, and our team is made up of experts with 10+ years experience. But guess what–all the other marketing firms say the same thing. This is where you need to source the true creatives from the carbon copies that circulate through revolving agency doors. First, you need to really understand what you, as a business owner, hope to get from an SEO engagement. You also need to ask yourself if you want to simply hire a vendor, or work with a partner to grow your business and increase your revenue.
WEBITMD is not a fit for every business. We often pass on SEO engagements if the fit isn’t there. As a business owner you need to vet SEO companies in Los Angeles the same way high-end marketing firms choose their clients.
The first step is to have a conversation; find an appointment time below that works for you, and together let’s determine the strongest approach for growing your business.