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Paid Media Onboarding

Exploring opportunities, from kick-off to launch

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What’s Our Onboarding Process?

In order to drive performance via our paid media efforts we need to set the stage for success.Our onboarding process is diligent, strategic, and requires a knowledge transfer of our clients businesses and past campaign history.“The goal is to turn data into information and information into insight.”

Carly Fiorina, former CEO, Hewlett Packard.

THE PLATFORMS WE MANAGE:

Business Discovery
(3-5 days)

01 / KICK OFF CALL

To craft successful Paid Media campaigns, we need a thorough understanding of the client’s business model, objectives, and ideal customer.

We start this process with an in-depth kick off call covering the following topics:

Current and previous marketing initiatives and results
Industry publications & associations
Current, max, and ideal CPA/ROAS
Business-related marketing challenges
Geographic targeting
Actions to track as conversions
Short and long term goals
Current customer demographics
Budget for media spend
Review of products/services by priority
Review of current landing pages & creative assets
Account accesses
Ad copy ideas/selling points/competitive advantages
Competitor review
Expectations and timeline for the path forward
Business/Industry jargon

02 / INDUSTRY RESEARCH & COMPETITIVE LANDSCAPE ANALYSIS

Cut through the noise with ads that convert.

03 / PAST PERFORMANCE ANALYSIS

Build trust with marketing materials that tell your story.

Campaign Build Out (7-10 Days)

Landing page & site structure analysis

During this stage, we review website structure and content along with recommended changes to improve performance. Landing pages are then selected as traffic destinations.

Code implementation & conversion tracking setup

Here, we install all necessary pixels and tags and then tag and track all micro and macro conversions we want to use as performance measurements. We then test these conversions to make sure they’re recording correctly.

Keyword, audience, and demographic research

We research, compile, and segment high intent keywords and audiences to target in our accounts.

Negative keyword, audience, and demographic selection

We initially block phrases and audiences that do not meet our advertising objectives to protect spend and improve initial performance.

Account outline & build

We group, sort, and theme campaigns into a one-of-a-kind granular account structure. This allows maximum control and visibility into campaign performance for on-going optimization. We also optimize the settings selection such as device, location, network, and bid strategy for sending the highest quality traffic.

Ad copy creation

Here, we tailor each ad to match the intent and interest of the target. This helps to make ads more relevant to both the customer and networks. In addition, we continuously split test copy for sustained performance improvements.

Pre-Launch Review

In-person, or through a screen sharing session, we review the campaigns with the client before going live. In this way, we ensure we are representing the business correctly along with helping the client have a strong understanding of the strategy and implementation of our efforts together. Lastly, we take time to receive feedback from the client on the strategy and direction of the campaigns. In this review process, we cover:
Account Structure
Campaign Strategy
Keywords, Audiences & Ad Copy Selection
Initial Performance Expectations
Next Steps & On-Going Optimization Schedule
Budget
LOS ANGELES (HQ)
3685 Motor Ave. Suite 100,
Los Angeles, CA 90034
NEW YORK CITY
115 W 18th St, 2nd Floor,
New York, NY 10​011
SYDNEY, AU
1920 McKinney Ave, 7th Floor,
Dallas, TX 75201
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