According to the new edition of the SheSpeaks “Annual Social Media Study”, social networking profile penetration of women climbed from 58% in 2008 to 86% in 2009.
Along with this increase, there was also an increase in brand-related activities on social media sites of female internet users. The study shows that 80% of female users said that they had become a fan of a product or a brand on one of their social media networking profiles. In additon, 72% of female users had learned about a new product or brand, or joined a group about one.
Twitter has become the least-likely alternative to finding out about products or services via social networking sites compared to the rest, the study also demonstrates.
Also, according to the study:
One half of female internet users had bought a product because of a social media network, adding to the overall growth of purchasing with the influence of social networking sites and blogs over the last year.
Women have also been more receptive to social network advertising, where 2% in 2008 said that they look at the banner ads and click-through them which has increased to 9% in 2009.
Women seem to be responding to social network advertising and brand awareness more-so now than ever, so it is important to target them as best as possible. According to Aliza Freud, the founder and CEO of SheSpeaks, “Last year our members were going online primarily to research purchases, but now they are looking to social media to help them research, guide and facilitate every kind of transaction, from social exchanges to purchases. Women have become more comfortable using social media, and for marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages, and influence their purchase decisions.”
Information Provided By: eMarketer
Blog Post Written By: Kent Seiders