Have you ever considered the effects of social media use your employees are engaging in during business hours? According to the “Social Networks vs. Management?” report from employment services firm Manpower, they claim that although social network networking sites can be utilized as an effective marketing tool for your business, it is just as big of a liability.
Lower productivity, security problems, and reputation issues are huge threats to the success of any company and these happen to be the end result of increased social media networking performed by employees during and after business hours.
The graph below demonstrates how many companies have a formal policy for employee use of external social networking sites worldwide. Only one-fifth of the companies that were surveyed in Manpower’s report even have a policy that concerns social media use. It seems that the U.S. and the Asia-Pacific business worlds are leading the pack with setting policies about social media use during business hours.
Among the companies that did have one of these policies, around 63% of them claimed that it was pretty effective in fighting off the lost productivity social media use encourages.
The loss of productivity in the workplace is one major concern of the use of social media. However, one must not forget about the effects of social networking and how it could potentially negatively effect the reputation of your company. Currently in the U.S., 8% of the companies surveyed in Manpower’s report confessed that social media did in fact have a negative effect on their overall reputation.
I personally believe that limiting the use of social media in the workplace is a great way to increase productivity of one’s employees. I also would want to encourage my employees to either promote a positive outlook on their company or even become unaffiliated with it altogether in order to keep the overall reputation of a company’s brand free from harm online through these sites.
Information Provided By: eMarketer, Manpower
Blog Post Written By: Kent Seiders