Have a WordPress Website? Top Marketing Tips inside…

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Mattan Danino
By Mattan Danino

April 27, 2013

WordPress!! WordPress!! WordPress!! Seems like everyone who is looking to launch a new website runs past the CMS giant WordPress. Last year, a report said that about one out of six websites were powered by WordPress. It can prove to be very good for SEO, performance and security of a site. But just installation of this content management system is not enough.

Here are a few tips that can help you reap the most benefits from the popular CMS:

Wordpress SEO

Remove Some Defaults– There are many a things like “Hello World” and “Sample Page” which need to be removed before the site is hosted. These things are fine while the site is in the development phase as they help in checking typography and layout but when it’s time to host the site for public, these things should be removed positively. You can delete them permanently in order to facilitate management of your database.

Set Permalinks– The default WordPress setting for Permalinks doesn’t seem to be the most efficient URL structure. Changing this setting to Post Name is the best thing to do. Though there are a few other options also but Post Name is the most used one among them.

Add Update Services– Indexing of the new pages by search engines may take some time. This duration usually depends on the crawl rate of the site. You can speed this process up by adding some update services to the general setting page of the CMS.

Customize Media Settings– There is a default setting in WordPress which deals with the presentation of image thumbnails. But these settings can be customized easily. You can set dimensions for all the image sizes, i.e. thumbnail, medium and large. Moreover, the images which retain their proportion on being re sized look more attractive.

Considering the above points while using WordPress can bring new vigor to the SEO efforts. If you are also running an SEO campaign for your site, be benefited from them.