Video SEO! Getting it Right

Mattan Danino
Reading Time: 2 minutes

It probably hasn’t even crossed your mind that submitting videos to Youtube or other channels should be an essential part of any SEO campaign for you or your company. Well, new statistics gathered from various studies may make you consider video SEO a little more seriously.

Forrester Research claims that videos, properly submitted to an online site of course, are 53 times more likely to generate the first page Google ranking than traditional SEO techniques!

Other statistics provided by Treepodia, claim that by simply having a video on a product’s webpage assists in attaining conversions. This boost to conversions is often motivated regardless of whether visitors watch the video or not!

Video SEO also has two distinct advantages over traditional SEO techniques.
These being:
1. Search engines over the internet aim to providing its searchers blended search results that contains video, social networking feeds, and various others rather than just providing links. For this reason, they give a higher ranking to other forms of web content, like videos, in order to make sure search results are displaying a variety of content.
2. The majority of the millions of videos posted daily on various video sites are improperly submitted to search engines and their indexes. This leaves a wide open area for marketers to upload their videos and have them ranking over others before everyone else catches on.

Now, how do you submit your videos to search engines?
There are two main ways of doing so. The first way is in the form of an XML feed. Many search engines allow today allow sites to submit videos in the form of an XML feed but it is important that when considering which search engines to target, that you consider their guidelines for doing so. The majority of the guidelines provided online for the search engines are outdated or not useful, so one should contact that specific search engine to find out their policies and formats they prefer.

The second way would be to submit a page of yours with a video on it. The sites you submit should submit a permalink sitemap that mirrors their video XML feed. The title tags in particular should be identical to the video title to achieve the highest pagerank scoring to help you climb the ranks for certain keywords.

These stats provided here, whether true on a large scale or not, show us marketers the great potential for using videos as an effective SEO tool.

Information Provided By: Benjamin Wayne, Search Engine Watch
Blog Post Written By: Kent Seiders

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