Are you up to date? Must Know SEO Blogging Tips!

Blogging can benefit an organization in many ways. It helps the company in establishing a brand, positioning it as a knowledgeable and thoughtful organization, exposing its adroitness, interacting with the customers and developing relationships with them and increasing sales through new leads. It’s very important from SEO view point as well. It encourages more crawling, allows you to use keywords more efficiently, attracts new links, increases social presence and attracts more traffic. Here are a few tips to optimize Blog SEO.

• Follow Good Pagination
Pagination refers to the system for numbering pages in order to organize the content. Pagination is quite essential as it’s not good to put all blog content on a single page. Imagine how difficult it will be for the users to scroll endlessly to access new posts. It definitely will deteriorate the users’ experience. It will also elongate the load time of the page which again will go against the user’s interests.
When it comes to SEO, correct pagination can make your pages better accessible to the search engines eliminating the number of clicks required to reach deeper. In this way it increases the crawl depth. Moreover, it proves to be very helpful in gaining good page rank also.

• Include Related Posts on the Pages
It’s simply understandable that how important is the pagination for a user friendly site. A piece of content which can be accessed only after many of the clicks can easily go out of the index. Also it will lose its capability to compete with other blog posters. Hence it will lose its charm to the search engines. Yet another way to make your blog posts easily accessible to the users is to add a few related blogs at the bottom of all the pages. It encourages users to click a few more links each time they visit your blog. It also helps you a lot in improving the PageRank of your blog. If you are operating on WordPress, you can very easily add related posts. You can make use of good plugins for it like:-
3 “Must-Have” WordPress Related Posts Plugins

• Insert Previous and Next Posts
Just like related posts, you can also add links of previous and next posts on the pages. These links can be posted either at the top or at the bottom. It enhances the link distribution system of the site. Moreover, make users to spend more time on your site which is definitely a very good sign for your popularity.

• Categorize Your Content Wisely
Pieces of content organized in a good systematic manner can impact your search engine optimization results significantly. Good categorization makes archived blogs easily available on one hand and makes the site systematic on the other. All these things ultimately help the blog to get ranked higer with the search engines. But while categorizing the blogs you need to take care of a few things. Have a look.

Don’t make copious categories. There should be around ten to fifteen categories; more than that can be harmful in a long run. Usually what bloggers do is that they try to create new categories for their blogs for all of their new posts. It can result in thin pages of content.

Don’t submit a single post in many categories. Just one category is enough for a post. Often, contributors submit their posts to multiple categories which can raise the issue of duplicate content.

Before categorizing the content, make sure that the content hasn’t been submitted before. It’s a well known and proven fact that original content is the key to successful blogs.

• Differentiate Between Title Tags and Article Title
As the whole world knows, all the search engine optimization campaigns are based on the foundation of keywords. Most of the bloggers are perfectly aware of this fact and they pay good attention to the keywords. But still many are there who don’t vary the title tag of the post and the title tag.
Usually these things happen due to lack of experience, time limitation or absence of the relevant option on the dashboard, however there are a few plugins available for those who don’t find any helpful option on the dashboard. In such situations publishing platforms or CSM can duplicate both of them with copy and paste.
Though this is not going to hamper SEO campaigns but still its importance can’t be ignored at all. Absence of variation in the title and title tags of a post is not advisable in any conditions whatsoever.
Variations in these two things can make your content more attractive to the search engines. Moreover, it will be ranked in different keywords searches which obviously is a good thing. There are several SEO plugins which can help you in this like:-

WordPress SEO Plugin
Headspace2

• Insert Sharing Buttons
Inserting sharing buttons on web pages facilitates the distribution of the posts on those pages through various social platforms. The best part of this practice is that your blogs will reach to a new audience which is very good from SEO point of view. The basic purpose of search engine optimization campaigns is to make the content visible to the internet users. The same thing is being achieved here. Moreover, this practice makes your content to be noticed faster and as we all know, it will help a lot in the indexing of the content.
Google keeps an eye on all the social data and this data influences the ranking process significantly. It doesn’t really matter that to which extent this factor impacts the ranking; this thing should really be taken care of. If you want to distribute your content on the social platforms effectively, you need to employ a system which allows smooth sharing. Your sharing buttons should be easily visible.

All these tips may prove to be very beneficial in boosting your blog SEO campaign. You can get magnificent results within just a short span of time by following these suggestions.