Link building and inbound link relevance

Janet Lee
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Conventionally the purpose of link building is to give a website a better chance to be noticed by the search engines. Every SEO professional knows the key to high search engine ranking is link building.

However, most importantly we must not forget a website’s true worth according to the search engines, is the content it provides. Does the site present ideas, services, products and educating information to improve our daily lives? Much too often websites are packed with keywords in order to rank for a certain product or service while offering something completely irrelevant.

Sites that appear in the first pages of the search engines are the ones with the most relevant and useful information using honest and appropriate techniques. Some have developed sophisticated yet irrelevant SEO techniques that may be damaging the Internet’s value, however, search engines have responded to such techniques and will penalize websites by removing them from search results. Therefore, stay away from link farms, spamming, duplicate websites and keyword generated link pages.

Some SEO experts are seeing great success in achieving high search engine ranking through substantial effort put into receiving inbound links from high-classified websites. When your site receives links from pages with high page rank, your website is able to maintain or grow in page rank simultaneously.

Written By: Sam Kim

Building a negative keyword list will help with content development.