How to handle the latest Google Penguin 2.0 Search Update

Whenever Google updates any of its algorithms, it’s followed by several posts related to the change for long weeks. Plenty of questions are to be answered before formulating new SEO policies. What are the new changes? Who are going to be affected by the change? What type of preparations to be made to tackle the changes? Only the solutions to all these issues can make an SEO operation face success.

However, the changes of Penguin 2.0 can be dealt with efficiently if paid attention to a few factors. Let’s have a look at them.

• Paid text links with exact match anchor text
• Guest posts on problematic sites
• Links from perilous sites
• Comment spam
• Article marketing sites

 All these factors have been debated for more than six years but now they are being taken seriously by Google. Now the giant search engine is all set to recognize such behavior and penalize them. It’s really glad to know that at last the practitioners of such abusive behaviors will be punished but still there is a reason for remorse, why did it take so long.

 There’s Nothing New

All the ways which are required to tackle the latest version of Penguin are not different that previous practices. All these things have always been there, the only difference is that today they are to be taken care of more seriously.

•  Exact match domain names
• Cloaking
• Shareable widgets with embedded links
• Keyword stuffing

PageRank sculpting

 These ways really worked but the fact is that these didn’t provide long time solutions. As the search engine is being strict about abusive SEO techniques, new ways to accomplish the SEO goals need to be found.

 How to Win the Battle?

Whenever there is a discussion about SEO, the foremost thing people think about is link-baiting. Though it’s capable of attracting plenty of links within a short time but you can also go for a well planned process for acquisition of links. You shouldn’t rely on just a single factor to achieve this target, employ various ways and end up with great results.

 Why to Hire professionals Only?

No doubt, working with professionals is always fun. They definitely are excellently capable of dealing with the complexities involved. Being a website owner doesn’t make you an SEO professional. It’s always better to hire a good SEO company to bring good results.