Inbound marketing: what was once thought of as just another buzzword has grown to become somewhat of a revolutionary concept that has transformed businesses of all sizes and across all industries.
There are many reasons why inbound marketing services continues to gain momentum, but that is another post for another time. What we’ll cover here is what it can do for you, your employee’s efficiency, and your business.
So if you are on the fence about investing in inbound marketing services, consider how it can help you achieve the following items:
Inbound Marketing can Lower Your CACs
Inbound marketing is capable of generating customers at a much lower cost than outbound methods such as print ads or paid media. This is because inbound marketing doesn’t require you to buy ad space, which helps to reduce your customer acquisition costs (CACs).
Instead, you create a lot of high-quality content that has value to your ideal customers and make it easy to find through SEO, social media, and other free channels. This works because people WILL find what they are looking for and if you have what they are looking for, they will find you as well.
Gain Valuable Reporting Insights
One of the biggest challenges with digital marketing – and marketing in general – is proving ROI. Without any way to track which activities are producing results and which ones aren’t, you don’t really know if your budget is being spent wisely.
Inbound marketing platforms, such as HubSpot, allow you to get extremely granular with your reporting. You can see where each individual contact came from, what pages they viewed on your website, what links they clicked on, what emails they opened, and much much more. You can even trace which channels are producing the most profitable leads and what the lifetime value of each of your customers is.
Needless to say, these kinds of insights can be extremely valuable to your business when deciding how to get the most out your marketing budget. An experienced inbound marketing agency will be able to help you get the most value out of your preferred marketing platform.
Inbound Marketing Stabilizes Your Sales Pipeline
If the goal is to grow your business and hire more salespeople, having a stable and predictable sales pipeline is essential.
Inbound marketing makes this possible in two different ways. First, inbound marketing content has a much longer lifespan than a paid advertisement. In fact, inbound marketing content will theoretically live forever and continue to produce leads for several years. Paid media, in contrast, will stop producing results as soon as you stop running the ads.
Secondly, some inbound marketing platforms give you the ability to identify bottlenecks in your sales process. If you notice that a large number of prospects never make it past the “quote sent” stage, it becomes easier to smooth that out and get your prospects to take the next step. For example, investing in a growth marketing stack with inbound marketing can result in a sales pipeline that nurtures leads from start to finish with a low CAC and greater conversions that improves bottom line reporting.
Investing in Inbound Marketing Services
If you are interested in steady year-over-year growth, advanced reporting capabilities, and lowering your CACs, inbound marketing can be a game changer for your business. Just realize that this is going to be a long-term strategy and you should not expect results sooner than 3 months after beginning your first campaign.
If you aren’t an expert on the inbound methodology or the different platforms that are available to you, working with an inbound marketing agency can be a big help – just make sure to do your research and find one with a great track record.