HubSpot vs. MailChimp: Which One Is Better?

Emma Gasko
Reading Time: 3 minutes

While both HubSpot and MailChimp are popular email platforms, they both offer much more in terms of digital marketing. If you’re looking to grow your business, it’s important to understand the options available through each. If the debate between choosing HubSpot vs MailChimp has you feeling overwhelmed, check out this breakdown of each before making the decision.

HubSpot vs. MailChimp — What to Know

HubSpot vs. MailChimp is an ongoing debate and many businesses and marketers are looking for a clear answer. Perhaps the question you should be asking is “which one is better for me?” Here is everything you need to know:

Email Capabilities

As an email platform, there’s only a handful of differences between the two. Most notably, MailChimp offers the following that HubSpot doesn’t.

  • Send Time Optimization — A feature that analyzes recipient behavior and modifies its sending of future emails based on that behavior.
  • Allowing a pause feature during a scheduled send
  • Sending emails in batches to moderate website traffic

Both email platforms are easy to use and have customizable templates. MailChimp currently offers more templates, so if you’re looking for a variety of choices, that might be your go-to. HubSpot’s templates are easy to customize, so if you’re looking for something more brand-specific, this might be the better option.

hubspot vs mailchimp

Marketing Automation

MailChimp has come a long way from just being an email platform. Now, it offers marketing tools like website setup, landing pages, and social media integration. While these basic tools are great, HubSpot offers so much more in terms of marketing that’s already included in the platform. This is one of the main differences between the two — in order to get a customer relationship management (CRM) system, additional tools (and fees) are required through MailChimp.

HubSpot makes it easy to:

  • Personalize websites. MailChimp only offers limited ability to customize.
  • Publish a blog
  • Create workflow automation. MailChimp only offers a basic automated email function and while HubSpot offers many more additional automation features, they come at a price for their upgraded versions.

Social Media Integration

MailChimp enables email and social media management integration. It also allows the creation of ads for various social media platforms like Instagram or Twitter. HubSpot offers the same but at a more comprehensive level. With monitoring and analytics, it’s a total social media management system. 

Determining Your Needs

Figuring out which platform to pick pretty much comes down to what you need for your business. If you’re looking for a basic tool package that can send emails and implement a simplified marketing strategy, MailChimp might be the solution for you. If you have a smaller team with a limited budget, MailChimp offers those capabilities at a reasonable price.

However, HubSpot offers a more in-depth CRM which makes information sharing that is personalized and easy to use. HubSpot also caters to building your business and marketing strategy with the following tools:

  • Dashboard analytics like how long readers stayed on your page, bounce rate, etc.
  • One spot analysis reporting and insights and recommendations based on the analytics

Now, MailChimp does offer analytics reports as well, but they just aren’t as in-depth as HubSpot’s. It’s mainly just a compilation of data, which can be helpful if that’s all you need.

HubSpot vs. MailChimp: The Results

Both MailChimp and HubSpot are solid email and marketing platforms that are easy to use. MailChimp offers basic features for email and simple marketing strategies, as well as limited social media integration and analytics. HubSpot is the more detailed platform with a full social media management system and advanced automation and analytics.

Ask a Growth-Driven Marketing Agency

As a full-funnel marketing agency that has been in business for over a decade, WEBITMD has plenty of experience with both platforms. If you would like to pick our brains about which email platform is best for you, download this free Growth Stack guide or contact us today!

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