Adopting inbound marketing tactics in 2019 is necessary to achieve business growth in 2019. If you are tired of investing in ineffective marketing strategies, the following inbound marketing services will help you get the most value out of your marketing budget while also freeing up plenty of time so you can focus on what really matters: growing your business.
1. Develop Targeted Content
Using targeted content is a great way to attract your ideal customers. You’ll need to do some in-depth research to discover who exactly these people are that you want to attract and what topics will be helpful in solving their pain points. You also want to develop unique content around niche topics that can’t be found anywhere else on the internet if you want to stand out.
Using tools such as HubSpot can take your content strategy to the next level by putting the right content in front of the right people at the right time. The Smart Content feature can be used to promote specific content offers, blog posts, videos, and more based on the data you have collected for that contact.
For example, if somebody has viewed multiple blog posts related to Paid Media on your website, HubSpot will recognize this and alter the content of your website or email accordingly. Instead of promoting content related to SEO or Social Media, that contact will be shown more content related to Paid
2. Advanced Segmentation for B2B Inbound Sales
Inbound marketing helps you to collect detailed information about your contacts so you can make informed decisions about your marketing strategy. Tools such as HubSpot can provide insight into what emails a contact opens, what pages they are viewing, what CTAs they click on and much more.
You can also use features such as smartforms and chatbots to collect information on where your site visitors are located, what industry they are in, their job function, and basically anything else you find valuable.
Using this data can not only be helpful in driving more conversions, it can be used to attract high quality traffic from your SEO and paid media efforts. Working with an inbound marketing agency can help you master these tools and use them successfully.
3. Use Marketing Automation to Save Time
Marketing automation tools can save you a great deal of time when it comes to executing simple and repetitive tasks.
For example, say you want to send a welcome email every time somebody fills out a form on your website. Instead of sending out bulk emails at the end of every day, you can simply create an automated process where these emails get sent instantly with no effort on your part.
But marketing automation isn’t limited to sending emails. The best inbound marketing agencies automate social media posts, internal task reminders, follow-up notifications, and much more. Working with an inbound marketing company that specializes in marketing automation can help you save lots of valuable time.
4. Utilize Chatbots for Inbound Marketing
Chatbots are currently all the rage in the inbound marketing world – and for good reason, too! Chatbots are essentially an extension of marketing automation that can help you save valuable time and money by processing large volume requests with very little effort on your part.
Some of the primary benefits of using a chatbot include the following:
- They are available 24/7
- They don’t require a salary
- They can help thousands of customers at once
- They can be set up to collect data on your customers
That being said, chatbots shouldn’t be thought of as a way to replace humans. Your customers will still want to talk with an actual person at some point. Instead, chatbots should be used as a way to free up your sales team or customer service reps and allow them to be more efficient with their time and close more B2B inbound sales.
B2B Inbound Marketing Tactics for 2019
Inbound marketing is a powerful tool for business growth. Utilizing the tactics above will give your business the advantage and make the most of your budget and time.