National Love Your Pet Day: Why Digital Marketing Agencies Need an Animal Team Member

Jen Saunders

Today is National Love Your Pet Day, so it seems only fitting to take a look at the benefits companies can receive from officially adopting one of their employee’s pets as an animal team member.

Digital marketing agencies live in an industry that has been doing this for years. In most cases, this means the office has a dog. However, some businesses have cats, birds, turtles, snakes…you name it!

This article will examineWEBITMD’s Director of Emotional Stability, Chairman Thaddeus Whiskersfrom Los Angeles, CA and his little brother Lord Joffrey Gaius Pitty-Paws in relation to the benefits the company’s human employees receive from their furry presence.

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Pets in the Workplace Improves Morale

It’s true; multiple studies show that offices with furry or feathered friends boosts morale, big time. Companies like Google, Zynga and Purina invite employees to bring their pets to work with the goal to enhance creativity and improve work-life balance goals–all things that play significant roles into enhancing overall morale.

Improving morale means reducing stress, and according to a 2012 study by Randolph T. Barker (no pun intended) at School of Business, Virginia Commonwealth University, combined groups who brought pets to work scored significantly higher on multiple job satisfaction subscales than those who left fluffy at home. The study also found that employees who brought their pets to work showed greater commitment to their tasks and achieving career goals.

Chairman Thaddeus Whiskers’ primary role is to provide an atmosphere for emotional stability, and he and his little brother Joffrey do just that. To name one particular instance I recall a day the power went out on the entire city block. People immediately became distraught over their computer screens going pitch black while working on client’s campaigns. But the the Chairman and his little brother sensed the bad juju, walked right into the middle of the room, looked at the team, mewed, and proceeded licking their bums. People laughed; we calmed down and the little Chairman earned his keep that day.


Pets in the Workplace Help Employees Bond

Having pets in the office offers a psychological connection to “the family atmosphere”, and this is huge into creating unity and better bonding experiences among employees.

Katie Papa, a supervisor at Pie Town Productions in Los Angeles is quoted saying, “Having [pets] in the office contributes to the family feel that this company has, and it also raises the cuteness quotient considerably”.

It is also known that having cats and dogs in the workplace helps facilitate employees interacting with one another who rarely cross paths. While WEBITMD is different in terms of departmental cross-communications (all departments work closely together) most tech and marketing agencies see massive barriers between marketing and creative. Pets are the office icebreaker.

pets at work

Having Animal Team Members is Just Cool. Period.

Just ask any marketing agency that showcases their animal employee on their agency page how many times people ask “does he really work there”, or “can I meet him when I come in”, and prepare to learn that kitty is likely the most asked about employee. In fact, our Google Analytics reveals that Chairman Thaddeus Whiskers gets the most clicks on our agency page. Whether it’s the cute little sailor suit, or the fact he looks like an adorable little tiger cub, the fact is that he strikes curiosity in prospective and current clients, as well as those seeking employment with our agency.

It’s cool without falling under that hipster douche label. In fact,  millennials love it. Millennials represent the group who are the biggest pet owners. This means they can save thousands on dog-walkers and pet sitters over the year. Oh, and remember when “cats of the Internet” was explosive and everywhere? It still is. Tech agencies that have a kitty employee simply take this one step further by putting pussy on the payroll.


Chairman Thaddeus Whiskers Wants You to Download Our FREE Guide on Inbound

We hope this article inspired you to rework your no-pet policy at work. But whether it did or didn’t, we invite you to download our free guide below on inbound marketing. SEO as a stand-alone service no longer converts sales at any level that fosters business growth. See how this methodology can help you reach your goals in 2018, and call us with any questions you might have.

Download The FREE Inbound Marketing 101 Guide.

Jen Saunders is the Director of SEO for WEBITMD bringing more than 15 years of search marketing experience. She spent 13 years in Europe earning her PhD while looking at lots of old neat stuff. Jen enjoys simple things, like trees, sunrises, and the delicate lull of a 16th century harpsichord. Jen enjoys meditating and studies Buddhism. She is a certified master scuba diver, dolls make her nervous, and she enjoys craft beer. Jen has two cats, Chairman Thaddeus Whiskers and Lord Joffrey Gaius Pitty-Paws. They are her heirs.