5 Ways to Leverage Your Digital Marketing Data and Why You Need To Pay Attention

Brian Miller
Reading Time: 3 minutes

Digital marketing and reaching customers online is becoming more and more important. You may not realize that there are digital marketing data in your analytics to which you’re not paying enough attention. This is a mistake you can’t afford to make when so many businesses lie in precarious positions. Reaching customers as well as other businesses is imperative and all the digital marketing data you need to make sure you’re doing all you can is right there in your analytics. 

Digital Marketing Data

1. Customize Your Reports

Everyone’s information is not the same because everyone has different goals for their businesses. What your colleagues might be watching for may not be the same things you need to know. Take a look at your current analytics and ask yourself:

  • Is every piece of information valuable to my business?
  • What do I need to know that is missing?
  • What information do you use most?

The answers to these questions will help you learn which pieces of digital marketing data you need to pay attention to the most. 

2. Timing of Your Posts

It could be a blog post, social media, or even a scheduled e-mail, timing is very important. When are your followers looking at your posts? You don’t want people to save it for later. That results in a much higher chance that people won’t read or watch your content at all. Your data analytics can help you here. 

  • Learn when people are spending time on your website or social media platforms. 
  • Learn when people spend the most time with your content. 

These points help you figure out when it’s best to put out new posts. You’ll be able to catch your audience right when they want to read instead of being cast aside in some folder to maybe be read later. 

3. Age of Your Audience 

Reaching your audience will be difficult if you’re talking about utilizing technology or tools that aren’t interesting to the generation from which your audience comes. You can better relate to them by learning what the median age is of your audience and leveraging that with the right language, idioms, and popular tools. You may find that your audience is composed of several different ages. In that case, combine this data with the data from the timing of posts to further niche down your content to reach everyone in the best way. 

4. Niche Your Audience Comes From

Just because you’re posting about online business and SEO digital marketing data doesn’t mean that the businesses reading your content are the same. You can customize information to find out how much of your audience comes from each niche. 

  • What categories do the people in your audience fall into? What are their interests?
  • Cater your content to the interests of your audience. 
  • Use small changes to language and graphics to leverage this data to your advantage. 

5. Location of Your Audience

An online business means that you’re able to reach people all over the world, but that doesn’t mean you will. Local marketing, personal networks, and other types of interactions will affect where you gather an audience from. 

  • If the majority of your audience comes from one place, learn as much as you can about that location.
  • Are there specific customs or different slang language than what you’re used to?
  • If the area is local, is there any way you can leverage this data for in-person contact and/or events?

You Can’t Afford to Ignore This Digital Marketing Data!

It’s important that you keep up with these trends on a regular basis. Make it a habit to start your day with an analytics review. Customized reports will allow you to pay attention to the data you need right away. Online business is changing to allow businesses to interact better with each other and their clients. Digital marketing data allows you to ensure that your business is evolving with your audience so that you stay relevant and your audience stays interested. Contact us to find out more about how you can leverage your online presence with a data-driven digital marketing strategy.
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