Chatbots are a unique way to capture customer data and provide helpful information. As chatbots get easier to use and better at interpreting human language, they’re becoming a must-have for many brand investing with growth marketing. Here are some quick tips to improve your chatbot marketing strategy.
Capture Important Data with Chatbot Marketing
One of the main goals of your chatbot should be to gather data from people who are interested in your brand. When someone engages your chatbot, start with a friendly greeting. You can then ask for information like their name, email address, and what types of products they’re interested in. You can use the information you capture to reach out to them on different platforms and better qualify them as leads.
Present Information Clearly
In today’s world, people want to be able to find answers to their questions and solutions to their problems with just a few clicks. When you can help them find the information they need quickly and easily, they will remember your brand as helpful, trustworthy, and knowledgeable.
You can use quick responses on your chatbot to help direct people towards the information they need. Quick responses should let people know what their options are when interacting with your chatbot. For example, if you run a hair salon, the quick responses that your chatbot might provide could be “learn about our services,” “get hair care tips,” “book an appointment,” or “contact our store.”
Your chatbot, like all content you create, should be a reflection of your branding. While chatbots can’t perfectly replicate human language, you can still add personality to their responses. Think about what kind of language you typically use to interact with customers on other platforms, and replicate that on your chatbot. Branding is all about creating a clear and consistent message across all platforms.
Gathering feedback from those using your chatbot can help you improve its function. When someone completes a conversation with your bot, ask them a simple yes or no question whether the interaction was helpful. If they answer that it wasn’t, reach out for more information.
Your chatbot is a tool for both your marketing team and your potential customers, and if it isn’t helpful, it isn’t doing its job. But when you collect feedback, you can get clear answers about what you need to do better.
Using Chatbots to Enhance Your Marketing
Chatbots are a tool. They won’t replace marketers or customer service representatives any time soon, so don’t use them as if they do! Use your chatbots as a conversation starter. When someone engages, you can take that as a sign they’re interested, and then follow up with further communications from a real human!
When used correctly, chatbots can be a powerful way to generate more leads and conversions and drive sales. The tips outlined above can help you get started in the right direction or build on what you already have.