Who doesn’t like a good end-of-year “best of” list? I know how ravenous marketing blog subscribers are so I won’t even attempt to pad this intro with needless hype. You’ve been waiting all year for this, after all.
Without further ado, here are WEBITMD’s best digital marketing blogs of 2021. I look forward to the heated debate in the comments section. Just keep it civil, please.
Far fewer people were traveling, booking hotel rooms, and eating out in 2021, which meant major losses for the hospitality industry. So how did hotels and resorts adapt in 2021? What kinds of marketing trends emerged this past year? We saw it all coming from a mile away and in true soothsayer fashion, wrote it all down with startling precision. This blog post would go on to shake hospitality marketing to it’s absolute core. We wanted to title it “the prophecies” but that wasn’t SEO friendly.
This is one of the most heated debates among marketing teams for small and mid-sized businesses. Account Strategists and Sales Reps know what I’m talking about. What can you do in HubSpot that you can’t do in MailChimp? Is HubSpot worth the extra cost? This post answered all the important questions and you didn’t even have to book a discovery call to get them.
How beneficial are SEO pillar pages for your organic traffic? How many should you have? Do more pages mean better rankings? Considering all the noise around this topic and the outdated advice out there on the good ol’ interweb, we wanted to provide a clear and up-to-date perspective on this subject. We did our best, anyway. SEO is kind of confusing.
HubSpot users know there is more than one way to peel an orange. You need to track your lead sources but are you making it more complicated than it needs to be? This post shows you how to set up lead source tracking in HubSpot the easy way. After all, if it’s not in HubSpot, did it even happen?
Possibly one of the most debated topics in SEO and content marketing: is it ok to remove old content from my website? How will this affect my rankings and traffic? Is it better to update the content or just get rid of it altogether? So many questions and not enough clear answers…until now, that is.
Are you looking to grow your marketing team? Don’t fall into the classic trap of hiring someone who is “good at writing” to handle all your content. Not all writers are the same and some of us have spent years cultivating specific skill sets. So what’s the difference between a content writer and a copywriter anyway? And which one does your team need the most? The amount of traffic this post got says you probably don’t know, and that’s ok. This is what blogs are for.
Why should you even care about SEO on LinkedIn? LinkedIn is a social media site, it doesn’t affect your SEO…or does it? How many times have you searched for something on Google and one of the first results was a business profile or an article posted on LinkedIn? Learn how to send the right signals to Google by optimizing your personal LinkedIn profile as well as your business page.
So you made it through the onboarding process…now what? Getting started with HubSpot can be intimidating. There are so many reports, filters, integrations, and hidden features to use that it’s hard to know where to start. This post covers a few best practices that all HubSpot users should employ before moving on to the advanced stuff.
As a business owner, you are not a technical SEO expert, nor do you want to be. But, you’ve got to be at least a tiny bit curious about how Google algorithms work and how they affect your business. Lucky for you, we’ve condensed all the technical jargon into an easy-to-understand format you can wrap your head around in 4 minutes or less.
There are lots of great marketing automation platforms out there for small and medium-sized businesses. But choosing the right tool that will help you manage your growing business takes time and research. Luckily we’ve done a lot of that work for you. Check out this post to learn more about our favorite marketing automation platforms for small and mid-sized businesses.
“Where to get started with marketing automation?” These are the questions so many of us face. What tasks should you automate first? How can you make sure you aren’t overdoing it and bombarding your contacts with emails? Don’t worry. We’ve got you covered.
That’s it! I look forward to answering more of your questions and creating even better inbound marketing content for you in 2022. Don’t forget to subscribe to our blog on your way out and have a great new year!