After graduating with an Associate’s degree in creative writing, Emma took a year off to travel Asia blogging about her adventures. What first attracted us to Emma was her ability to breathe creative life via the written word into brands and products others would find challenging. Emma believes that good writing can make any product sexy, and her gift as a scribe sure shows it! Emma draws creative inspiration from skateboarding and has participated in a number of events. When she was 17 she was recruited to participate in the X Games, but a broken ankle soon disqualified her. On the weekends Emma enjoys working on a novel about her upbringing in Tel Aviv up until she moved to LA at the age of 14. She also enjoys painting, and hanging out with her pet owl Morpheus.