Font Treatment: WEBITMD – The brand name is always in ALL CAPS
Tagline:
WEBITMD® is a digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world.
Expanded Bio:
Founded in 2008, our mission has been to deliver a customized yet engineered approach to business growth that combines strategy & creative with data & technology.
Our approach to digital marketing & sales starts at the foundation of how people consume information and make purchase decisions. From traffic generation to prospect nurturing to closing the deal; our award winning WEBITMD Growth Stack® brings together the elements that drive measurable growth for organizations.
We cut out the BS and focus on what matters to grow your business. We are picky about who we partner with. We expect a reciprocal relationship from our clients and are a team of humans that actually care.
Logo Treatment: The WEBITMD logo should always be used with the graphical sprite (the shape before the text).
Dark Vs. Light: The White version of the logo should only be used against a dark background.
DO NOT: Stretch or alter the aspect ratio, use a colored sprite with white text, or any other modifications to the colors or treatment.
Primary Colors: Our primary colors are Blue and Pink (#ff0075 & #653aae).
Paragraph Text Color: We use a Grey color for standard page copy (#14161b).
Sections With Dark Background: We use a dark blue background for inverse treatment (#14161b).
Font: We use “Barlow” as our sitewide font, in different treatments. This is a free Google font, and can be downloaded here.
Large Headlines: 40-65px font size, using “Bold” weight.
Bylines: 30-45px font size, using “Medium” weight, and with the color .
Body Copy: 16px “Normal” weight, and use color .
Alternate / Sub-Headings: 20-30px “Bold” weight, Uppercase, and the color.