Inbound marketing is all about getting found online by your target/best customers. It’s when they are actively looking for your products or services. Inbound focuses on attracting the right kind of prospects to your business and turning them into satisfied customers and brand loyalists that want to share their experience with others.
Inbound Marketing is a highly successful campaign that begins with a custom strategy fit for your business. We begin this process by doing a complete review of your current marketing efforts, past experiences, and target customers. This allows us to establish benchmarks that guide our team to set realistic marketing and sales goals that fit your budget and timeline.
We don’t just send traffic to your site, but we attract your “best customers”. We know every business has an ideal customer. The customers that are so happy with your products and services they keep coming back, and on top of that they share their wonderful experience with friends, family and colleagues. We attract these customers with various content strategies.
We start with Blogging because it is the easiest way to get your best customers to learn relevant educational information that they are interested in and answers their questions. This allows them gain trust in your brand, products, or services and want to know more about you.
Social presence is a must in most businesses since this is where a majority of your ideal customers spend their free time. They want to see a face associated with your business or brand and read valuable information about you and the products or services you offer. This attracts them through a personal connection and shows them they can trust you.
Your best customers usually start out their online buying process by typing in relevant keywords into a search engine. This is why it is important to be display prominently within the major search engines like Google, Yahoo, and Bing. We make this happen by analytically choosing the keywords that your ideal customers are using to find you. We then optimize your web pages, write keyword content, and build links with those keywords.
By optimizing your web pages we entice your best customers to engage in your product or service. This is a crucial to part to the success of converting shoppers into customers online. We design and modify your pages to fit to your ideal customers needs so they will make their buying decision faster and with more confidence.
Once we have attracted your target audience to your site we convert them into warm leads. We initiate this process by capturing their contact information which is the single most important piece of converting a lead into your “best customer”. Customer email addresses are the highest form of online currency for businesses. As you can imagine customers do not like to give up this currency for free, which is why we offer content as payment in return. This content is in forms of ebooks, whitepapers, tip sheets or whatever information that your customer finds of value.
We design and implement call-to-action buttons or links to make your customers take action whether it is to downloading an ebook, attend a webinar, or even requesting an appointment. If your website does not have enough or does not attract enough call-to-action your leads won’t convert.
To get your leads to covert from your landing pages into customers we optimize the submission forms to make it as easy as possible for them to enter contact information.
Once the leads can take action on your website we drive them to targeted landing pages dedicated to the information they have requested to learn about. When these leads see landing pages about exactly what they are looking for they generally convert into customers through form submissions.
Having a centralized place to keep all of your lead’s contact information and particularly which landing page they came is imperative for future marketing interactions. Contact info identifies if they came from social media, blog posting, email blast, etc. in which we will engage and market accordingly to them in that same manner.
We have attracted and converted your best leads through our marketing funnel now we must turn those leads into your best customers by closing the sale. We use certain marketing tools that investigate, track, and encourage these warm leads not only to become loyal repeat customers, but to be an advocate about your business and share their experience with others.
Now that we have your contacts listed, do you know which ones are ready to start buying? With our lead sourcing tool you are able to see at a glance color indicators of your prospects readiness to start the sales cycle.
This is our process of a series of emails and lead nurturing that is generated for each topic the prospect is most interested in. For instance, if your lead downloaded an ebook on one topic and another lead follows you on Twitter and is interested in certain pages of your website we send a different series of emails about each topic they are most interested in.
When your lead clicks on your call to action, goes to the landing page, fills out a form submission, downloads your ebook, but still isn’t to buy we then funnel your lead into a series of emails of relevant useful information by building trust to help them become more ready to buy.
Everything we do is about achieving a positive ROI for each client. Our integrated Client Relationship Management (CRM) system allows us to closely monitor and analyze how well our marketing efforts and your sales are working together to reach your goals. Our Closed-loop-reporting tool will identify how well your sales team is actively closing the best leads for you.
We know that just because a client has bought from you in the past doesn’t mean you should forget about engaging with that customer again. Remember, we are pushing leads into customers and customers into your “best customer” and this is done by building loyalty. Our continuous engagement allows us to upsell and evolve into happy promoters of the companies and products they love.
Based on your customers interest we present different offers based on what stage of the buying cycle they are at.
We utilize different social media platforms to perform real time customer service.
We provide your existing customers with remarkable content to introduce them to new products and features that might be of interest to them.