Although Pagerank is not available on the Google Toolbar, Google still ranks websites higher in their index if they have a higher Pagerank. It would benefit your website greatly within the search engines if all of the pages within your site’s directory contained high Pageranks so that each page is ranked higher for the keywords they possess, but this is hard to come by.
Normally, the homepage of your website is usually the page with the highest Pagerank because when online users share and link to your site (link-building), they are linking to your homepage’s url the majority of the time, rather than the subpages’ directory urls of your site. This makes your homepage more visible in search engines leading to higher traffic over the rest of the pages your site contains. Many ask the question: In theory, would it benefit my website’s subpages, and their Pagerank, if they had their own subdomains rather than using their current directory urls?
A change for a subpage’s directory url to a subdomain would look like this:
WebitMD’s current blog directory url is http://www.webitmd.com/blog
If we changed the blog’s directory url to make it a subdomain, some examples would look like this:
http://www.blog.webitmd.com/ or http://www.webitmdblog.com
By changing your subpages’ directory urls to their own subdomains, this would allow those that share and link to your site’s content to drive straight traffic to your subpages thus increasing their Pagerank individually. This is because Google looks at subdomains as individual websites themselves. This in turn, will allow visitors to come across these subpages more often in the organic results of search engines.
Is this strategy worth pursuing on your site? In theory, yes and no.
If we look at the basic rules of SEO, fresh and interesting content is key! If you have a website that has subpages where you often update and provide interesting content for the online audience, this subdomain strategy can help tremendously provided that people are linking to your subpages and the content is rich in SEO text. For those pages that are not updated very often, this would be a waste of time.
It is important to note that if you do pursue this strategy, you may experience an initial drop in Pagerank when you first create the new subdomains from your original homepage at first, but provided you stick by the smart rules of SEO, you may end up with three or four websites with high rankings instead of just one. This is certainly worth the time!
Information Provided By: Entrepreneur’s Journey
Blog Post Written By: Kent Seiders