Posts Tagged ‘san diego internet marketing’
Monday, December 7th, 2009
A great way to improve your search engine optimization with Google and other major search engines is to build quality back links to your site. One strategy in obtaining more back links is to submit press releases to the World Wide Web through online PR distribution companies like PRWeb.
Companies like PRWeb, submit your press releases to industry leading editors, journalists, bloggers, and web publishers for syndication. If any of these writers repost your information they can end up being fed into some of today’s most popular social media networking sites that contain many members of your target audience. So, using timely press releases is an important aspect in your online marketing campaigns which can lead traffic to your site as well as creating those back links to your site that you need.
However, you can’t bribe or pay PRWeb to give you quality links to your site because that would not only diminish their reputation with many of its loyal readers but will also have many stiff penalties in the Google index. PRWeb offers these tips when submitting your press releases in order for you to gain quality back links with out having to pay for them.
Tips for Successful Press Releases:
1. Pay attention to the Details. Today’s great press releases are a synthesis between content, multimedia, and search engine optimized text. Make your press releases informative, interactive, and aesthetically pleasing to the readers eye.
2. Write for people, not for Search Engines. The most important thing about your press release is the person who is reading it. If you do not have a compelling headline, people won’t click through to read it. If your content is using words that people don’t understand they will stop reading it.
3. Don’t just write, Create! Add features to your press release that take advantage of what the internet can offer you. Add in text that blends with imagery, add audio fi appropriate, or even add a video to make things more interesting.
4. Optimize your release for the Web. Keep your press releases up to standard for SEO. Utilize text links, alt tags, title tags, and everything else search engines can read to help people find your content.
So when it comes down to it, don’t rely on paying for back links for your site because chances are you won’t find links for sale. You need to rely on quality links that come to your site through your content!
Blog Post Written by: Kent Seiders
Tags: backlink tips, cheap backlinks, hurt website links, internet marketing backlinks, internet marketing link building strategy, link building san diego, link building tips, link developement, san diego internet marketing
Posted in Internet Marketing News, Link Building | 13 Comments »
Saturday, December 5th, 2009
What will prove most beneficial: Web2.0 or traditional marketing?
When it comes to new marketing strategies using the Internet’s “search and converse tactics,” compared to traditional marketing, target segments are reached at higher rates at a lesser cost. However, the more tactics you use, the more your messaging determines your visibility and your profitability.
Messaging is everything you say, do, how your website, marketing materials and even your employees present themselves. To avoid any communication problems it is crucial to maintain the same face across all mediums. If you excel in one area of these messaging mediums, but lack in another, a major marketing problem arises.
Traditional marketing can be a lot easier to maintain consistency when compared to online marketing. “Once you make your website more interactive, build search traffic, and begin to use social media, you’re suddenly engaged with multiple conversations, audiences and environments. Plus, other sources start picking up your messaging. Getting mentioned by bloggers, flagged by search engines, and having “fans” spread the word is a very good thing. But if you don’t have the right messages — and keep them consistent — it can be a very bad thing.”
Consistency does not necessarily mean repetition. Search engines and consumers do not like repetitive content. “If, for instance, your over-arching message is that you can save a customer money, don’t just repeat that phrase – amplify it with specific examples. Promote one example in a blog, promote another example in an online press release, and promote a third example in your traditional-marketing ad or mailing. All three examples support your overarching messaging. Plus, instead of one set of keywords, you’ve got three phrases that can bring your name up in searches. Make sure your website — your marketing hub — pays off on all three and you’ve got a great shot at converting consistent messaging about how you save customers money into new visibility.”
Along with consistency, keyword optimization also plays a big role. Keywords used in traditional marketing may not transfer over to online marketing. For example, a law office emphasized the words “litigation support” in their traditional marketing but received zero ROI for those words online. This is because prospective customers were searching for “lawyer, Richmond , VA ,” instead of “litigation support” online. Once proper keywords are chosen it seems obvious to utilize them, right? Sometimes we are distracted by competition, and lose sight of the big picture- what people are looking for. It’s important to choose specific words that optimize the service/product being offered.
“Bottom line: Messaging matters — and it matters in a 2.0 world more than ever. So before you market, message. Be absolutely sure that the messages you’re about to pump out onto the Web (and which, according to Trendwatching.com, will stay visible forever) are (1) right for your brand, (2) right for the media you’re using, and (3) right for engaging your specific audience. With a little upfront work on messaging, you can create a rich mix of new and traditional tactics that can quickly increase – and sustain – your visibility.”
Tags: blog social media marketing, internet marketing strategies, marketing to your customers, online marketing, san diego internet marketing, traditional marketing outdated, web marketing vs print, WebitMD
Posted in Internet Marketing News, Marketing, Social Media Networking | No Comments »
Wednesday, November 25th, 2009
For a price of $750 million, Google Inc. will be acquiring mobile display ad provider, AdMob. As a result, it is expected that Google’s mobile display and search advertising reach will be significantly enhanced. The buyout of the 3 year old company is one of the largest Google has entered into signifying the push the company is making into the internet display ad market.
Even though the mobile ad market takes up a small percentage of the $24 billion spent on Internet Advertising, research company Emarketer estimates the money spent in the mobile ad market to go from $416 million annually to $1.56 billion by 2013.
Smart phone use grew by 63% year-over-year in August and touch-screen handset use increased 159% in the same period.
Written By: Sam Kim
Information Provided By: www.btobonline.com
Tags: admob, google mobile, mobile display ad, san diego internet marketing, webitmd internet marketing
Posted in Starting Up | No Comments »
Tuesday, November 24th, 2009
Mobile devices are the future of SEO
As research proves that everyday more people are obtaining cellular devices, the cyber population realizes they need to target those individuals immediately. Thus, SEO is going mobile. Remember when the only way to observe websites was from a computer?
Today, marketers are looking for bigger and better ways to specifically target their client’s segmented audiences and mobile SEO seems to be the answer. Consumers want websites to appear on their mobile devices as they view them on their computer screens- unscrambled and organized. Mobile SEO professionals need to make sure the website is clear and easy to see in order for the marketing to be effective.
The near future holds a plethora of options for mobile SEO and research marketers. Mobile SEO will become the norm for consumers to be exposed to new product and service marketing campaigns. Mobile marketing rules and regulations are far from being solidified at this point in time, but with more companies pursuing this new marketing scheme, the closer it will be. In addition, when many companies participate in this option, mobile SEO will become more ordinary to consumers.
The security of mobile SEO is a risk today. Rules and regulations must be known in order to create healthy competition among companies.
Information provided by: Visibility Magazine
Written by: Samantha J. Stephan
Tags: future of SEO, Internet Marketing, mobile marketing san diego, mobile network ads, san diego internet marketing, san diego seo webitmd, search engine marketing san diego, webitmd seo san diego
Posted in Internet Marketing News, Mobile Marketing, SEO | No Comments »
Friday, November 20th, 2009
Taking on a website redesign is more than creating a more aesthetically pleasing and creative site for an affordable price. You really need to find a web design company qualified and familiar about your business in order for them to suggest solutions that can improve your company’s image, exposure, and really ensure a strong ROI.
Not only do you need to consider web basics like SEO, local search optimization, and online media placement, it is recommended that you gather the following information to help you save time and money in your redesign.
Research and list the following for your website:
• Goals and Objectives for your business. You need to make sure your online goals are consistent with your offline business model. You also need to make sure that all of your goals and objectives are fulfilled on your website.
• Define your Target Market. Your market might have changed with a new online presence campaign.
• List your Competitive Advantages. Show your website’s viewers yours strengths and what sets you apart from other companies in the same industry.
• Keep your brand consistent both online and offline. If your brand has changed, make sure to let your customers know.
• Offer an area for feedback on your redesign. Focus on the feedback you are receiving on your current website before the redesign to know what needs reworking. Reference your current website statistics or analytics tools to shed some light on this.
• Examine your top competitors. Your competitors are your biggest threat but best examples for a redesign. What are your competitors doing that works for them and are they not doing that could improve their site?
Your website is more than a face for your company online; it is a driving business tool! A proper online presence can ultimately improve your efficiency, sales, and can help improve your customer service which is vital. You may discover that a complete website redesign will not be necessary for your business and that perhaps just touch-ups to your existing site are appropriate. Whether you decide to redesign your current site or not, you must take your website and its content very seriously. Check our WebitMD’s web development services to help you get started!
Content provided by: www.emarketer.com
Blost post written by: Kent Seiders
Tags: san diego internet marketing, san diego seo, san diego website redesign, tips for website design, tips for website redesign, web design tips san diego, web development san diego, webitmd web design, webitmd web development, website design tips, website design webitmd, website redesign, website redesign success, website redesign tips
Posted in Web Development | 1 Comment »
Tuesday, November 17th, 2009
The battle for the smartest phone has begun.
Since the beginning of the Blackberry other competitors have been designing and brainstorming for creating the next big hit. In today’s market for new smart phones, that can virtually do anything, competitors are really listening and accommodating their consumer’s wants and needs.
The iPhone, for example, gets a lot of attention from advertisers because studies have shown that their users can recall mobile ads more often than others.
Nielson Q3 data shows that Android users are surprisingly more likely to use mobile internet and video apps than iPhone users. Consumers of both these smart-phones are well ahead of the overall average user.
Most internet usage rates are accumulated from popular social networking sites. Recent studies show that iPhone owners are the most active on social networking sites, but Android owners are not far behind. On the other hand, Android-based users hold higher rates for using other activities such as capturing videos.
“Android users were more likely than iPhone owners to surf the Web and use maps and directions, according to an August 2009 study by the CFI Group. The survey also found that, while overall satisfaction with iPhones was somewhat higher than with Android devices, Android owners were happier than iPhone owners with those functions,” stated by emarketer.com.
According to StatCounter, iPhone uses still hold the top place for most internet visits on a mobile device; more than 38% of mobile web activity came from iPhones. Less than 6% comes from Android-based devices.
Information provided by: eMarketer.com
Written by: Samantha J. Stephan
Tags: Android, internet marketing iphone, internet msrketing san diego, internet on phones, iPhone, san diego internet marketing, smart phones, social media, WebitMD, webitmd social media
Posted in Mobile Marketing, Social Media Networking | No Comments »
Tuesday, November 17th, 2009
You think you’ve written killer ‘content’ and effectively search engine optimized your site with all the goods. You’re ready to start raking it in with the expectations that sales are going to soar but… it doesn’t happen. Now you’re wondering ‘why’ because you thought you executed it perfectly. Could it be possible that you forgot one very essential bit – the website was not optimized for conversion?
The competitive marketing area of the Internet makes it difficult if not impossible to reach top SERPs (Search Engine Result Placement).
“It is therefore imperative to understand that traffic is not the ‘be all and end all’; converting visitors into customers is as important as having them in the first place. You may win the ‘battle for traffic’ but if the website is not optimized conversion you will ‘lose the war’.”
A successful conversion happens when visitors that come to your website perform the desired action/goal. Conversion rate is simply the percentage of visitors that perform the desired action/goal.
The goal of the website is usually broken down into 3 categories:
1. Informational Conversion: visitor finds desired information
2. Transformational Conversion: visitor subscribes to a newsletter or free service
3. Transactional Conversion: visitor purchases a product/service
Simply put, maximizing conversion rate = increased ROI, and therefore you are getting for most ‘bang for your buck’.
Hotel restaurants use a similar concept where they calculate the percentage of hotel guests dining at restaurant, this is called a Capture Rate. Numbers such as Capture Rates and Conversion Rates are perfect examples of how something ‘little’ can make a ‘big’ difference.
Written By: Sam Kim
Information Provided By: www.kneoteric.com
Tags: Add new tag, Conversion Optimization, conversion optimization san diego, increase conversion rate, informational conversion, san diego internet marketing, seo webitmd san diego, SERP san diego, transactional conversion, transformational conversion, webitmd blog, webitmd SERP
Posted in Conversion Optimization | No Comments »
Monday, November 16th, 2009
The prediction is that the number of mobile users accessing social networks from their mobile devices will reach 607.5 million by 2013, representing 43% of global mobile Internet users. By 2013, the number of mobile social network users will have grown by over 400%.
As shown in the statistics below, mobile social network use is a significant driver of mobile Internet use.
Internet marketing analysts are seeing much opportunity in the two emerging channels – mobile and social.
The dominating US mobile social networks come as no surprise as they dominate the Internet and have the highest users.
“Location-based networks such as Loopt and foursquare have not yet reached critical mass, but are worth keeping an eye on as they work to link people, places and interests. In addition, location-based services can also be used in other contexts to help marketers target social network users with relevant information and offers.” The emergence of location-based networks and services are evidence that entrepreneurs are seeing opportunities with the growing number of mobile Internet users.
Markerters now have an avenue to engage their target audience more directly due to location-aware applications that include a social component.
There is no question that the two emerging channels – social and mobile, contain a large database that marketers could tap into, however, since the two channels combined are still in growth stages, advertising and marketing efforts are beginning as smaller scale programs.
Written By: Sam Kim
Information Provided By: www.emarketer.com
Tags: facebook mobile, facebook mobile networking, location based marketing, location based networks, location based services, mobile internet use, mobile network ads, mobile network marketing, mobile social network, mobile social networking, san diego internet marketing, social network access, webitmd internet marketing, webitmd social mobile networks
Posted in Mobile Marketing, Social Media Networking | No Comments »
Tuesday, November 10th, 2009
Some publications, such as newspapers, claim that e-mailing is declining in generation Y. Research shows that an increasing amount of people are joining social networking sites, for example, Facebook or Twitter, for communication but in reality college students still think highly of their e-mail accounts. WebitMD is active within these Social Networking sites as well. Follow us on Facebook & Twitter.
The Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab conducted research and more than one quarter of students claimed that e-mail was the activity that they are least likely to give up for a week. In addition to e-mail being the top activity is text messaging.
The research results show that emailing and text messaging are tied at 26% for the top two communication mediums that college students are least likely to give up for a week. Nearly one half of students send and receive about 500 texts per month.
“These results may be surprising to some, but not if you consider the role email continues to play in the day-to-day lives of Gen Y,” said Michael Della Penna, PMN co-founder and executive chairman, in a statement. “As long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests, it will remain a powerful force in marketing and our lives.”
Information Provided by; emarketer.com
Written by: Samantha Stephan
Tags: college students email use, college students social media, decline of email, email vs. social media, increase of social media use, internet marketing social media, internet marketing webitmd, san diego internet marketing, san diego social media, social media, social media webitmd, social networking, text messaging college students
Posted in Starting Up | No Comments »
Friday, November 6th, 2009
How do you reach your potential customers online? Many would say that they are focusing their attention on SEO or social networking campaigns which are effective online marketing strategies. However, you have to wait for customers to click on your site and search for your products to generate sales which can be time consuming and very costly.
You do not have to wait for customers to find you anymore with a new online marketing trend that has just started to become very popular. Creating demand online, rather than fulfilling it, presents a plethora of opportunities for marketers. Here, you can focus your online marketing tactics to reach potential customers through the information customers share on their social networking profiles and then advertise to them directly before they have a need for the demand of your products.
For example, CM Photographics, a photography studio located within Minnesota, recently tried Facebook Ads to generate new leads for their wedding photography sector. They created a series of ads targeted to women ages 24–30 that listed themselves as “engaged” on their profiles. Even though CM Photographics didn’t know anything about those users and in what stage they were in planning their weddings, Facebook Ad tools estimated the number of users that fit within that target market and allowed the ads to run on their profiles.
During the 12 months of their campaign, CM Photographics was able to generate $66 for every dollar spent in revenue on the online campaign and had a 60% conversion rate of their unique visitors to their website!
Ultimately, by finding social media networks that offer an opportunity to make a targeted marketing campaign for its users, you should stop waiting for customers to find you and create your own demand!
Information provided by Visibility Magazine.
Post written by –Kent Seiders
Tags: New Marketing Trend, New online marketing trend, online demand WebitMD, san diego internet marketing, San Diego WebitMD marketing, social media marketing, social media marketing tips, social media networking improvement, social networking tips, WebitMD social media networking
Posted in Social Media Networking | 1 Comment »
Sunday, August 23rd, 2009
There are many strategies that your business could engage in within the Internet Marketing arena. Marketing on the web in ever-changing and within the last 3-5 years has progressed rapidly.
How does your company make a decision on the best strategy with the most profitable ROI in your industry?
The answer to this question is quite complex and should be looked at in-depth by your marketing departments and a certified eMarketing consultant as well. The best strategy for your business could be a single tactic or a combination of a few. For most of our clients a combination of strategies seem to be the best method to gain targeted traffic as well as build credibility with the search engines. The initial on-page SEO optimization is generally the first stage followed by local search optimization and social media as well. The latter of the tactics include back-end web development and email marketing and brand identity campaigns. Each business is different as well as the internet marketing strategies that reflect that business sector.
Small businesses are generally ones that I encounter with weaker internet presence and require a long term strategies. Larger corporations typically have more developed websites yet still require internet marketing to keep up with their competition. If you are a small business, gaining presence on the internet could solely be the most important marketing push you make this year.
The facts and figures behind the rise in Internet Marketing tactics and social media users is astonishing….Do not miss the opportunity for your business to be a part of it.
-Mattan Danino
Tags: effective internet marketing, Effective Internet Marketing Tactics, effective seo tactics, effective web marketing, internet marketing tactics san diego, san diego internet marketing, san diego social media marketing, san diego web marketing tactics, SEO San Diego, SEO WebitMD, webitmd internet marketing
Posted in Starting Up | No Comments »
Wednesday, July 29th, 2009
Hello to All,
After a long awaited and much anticipated re-arrival, the NEW official WebitMD website is now live!! www.WebitMD.com
WebitMD is an Internet Presence Management Agency based out of San Diego , CA . We provide web based marketing initiatives for clients internationally. The solitary focus of our company is the growth of our client’s presence via the web.
Our Services have now expanded to include:
-
- Internet Marketing
- Search Engine Optimization
- PPC Management
- Link Development
- Conversion Optimization
- Web Development
- Blog Integration
- CRM Systems
- eCommerce Solutions
- Online Media Placement
- Social Media Marketing
- Email Marketing
- Local Search Optimization
- Brand Identity Management
- Online Strategy Consulting
We provide our clients a resource to obtain an in-depth consultation on specific marketing approaches tailored for their businesses. WebitMD’s goal is to guide our clients towards a larger arena of web exposure and consequently, sales conversions based on that exposure.
Please browse through the website to learn more about our services and contact information.
WebitMD
3604 4th Ave Suite 5
San Diego, CA 92103
Fax - (800) 601-2409
Tel - (800) 601-2990
www.WebitMD.com
Tags: new webitmd, san diego internet marketing, san diego seo, san diego webitmd internet marketing, WebitMD, webitmd internet marketing, webitmd new website, webitmd san diego
Posted in Starting Up | 5 Comments »
Saturday, February 14th, 2009
Welcome to the WebitMD Internet Marketing Agency Blog. Feel free to post/ask questions/discuss or even chat about industry specific trends.
WebitMD is a full service internet marketing firm with demonstrated results and profitable ROI for our clients.
We offer an array of web based marketing strategies to increase the presence of your business via the online channel. WebitMD’s acclaimed team of web developers, SEO Specialists, and consultants are highly credible with portfolios of past projects yielding only profitable results.
WebitMD puts our clients at ease by being a one-stop comprehensive web marketing agency. We provide our clients a resource to obtain an in-depth consultation on specific marketing approaches tailored for their business.
WebitMD’s goal is to guide our clients towards a larger arena of web exposure and consequently, sales conversions based on that exposure.
Tags: san diego internet marketing, san diego seo, SEO marketing san diego, web marketing san diego, web marketing strategies
Posted in About WebitMD - Internet Marketing San Diego | 2 Comments »
