Batman and Robin. Wine and cheese. Han Solo and Chewbacca. You have likely heard of these famous pairings, but when it comes to the world of inbound marketers, there’s a single pair that stands [...]
Are you feeling bewildered, deflated and moderately gutted because your website’s organic bounce rate is so damn high? A high bounce rate tells Google that people hate your content, and when [...]
The goal of any marketing strategy is to reach the right demographic of buyers with messaging that turns them into leads, then converts them into paying customers. But being able to fine-tune [...]
If you are like most other organizations when it comes to investing in marketing solutions, you probably shoot for those prime services everyone else utilizes: SEO and paid media. But if your [...]
If one of your goals is to run the most effective blog strategy in your industry, then you are setting yourself up to achieve some pretty big accolades. A thoughtful blog strategy can convert [...]
Today is National Merry-Go-Round Day. These iconic amusement rides consist of a circular rotating platform where riders sit atop wooden animals as they run mindlessly in circles while the horses [...]
Content is the backbone to any solid growth marketing strategy. There is the kind that exist in your email marketing campaigns, your whitepapers and other free downloadable materials, and the [...]
Driving high-conversion traffic continues to get tougher as Google’s algorithm grows smarter thus demanding flawless quality to appease its searchers. Not only do you have to outsmart your [...]
Many businesses and organizations view the term “content marketing” with negative connotations. The reason being is that agencies (especially ones in India) put out unfiltered crap with BS [...]
Over the last few years, today’s marketing landscape has changed dramatically. From technology to strategy, to search behavior and how consumers make purchasing decisions, we are well past [...]
SEO is not dead. It isn’t going anywhere. In order to even execute a marketing strategy, you need to engineer and execute a way for buyers to find you in the SERPs because simply running PPC with [...]
- Top 25 Digital Marketing Articles – Week of 05/11/18 - MMO mastermind[…] Jen Saunders emphasizes the need fo...
- Top 25 Digital Marketing Articles – Week of 05/11/18 - Vidio Quest[…] how dwell time and time on site can...
- Top 25 Digital Marketing Articles – Week of 05/11/18 | UpCity[…] Jen Saunders emphasizes the need fo...
Today is National Tell A Story Day. Some people choose to honor April 27 by writing a story as a celebrated art form. Others revel by telling a story to someone in their life with the intention [...]
A successful inbound marketing strategy encompasses a number of moving parts, and one of the biggest pieces that helps move traffic through the funnel is your downloadable guide. A guide (also [...]
Today is National Mom and Pop Business Owners Day, and we are taking a moment to go over some digital marketing best practices for this special group of business owners. It is not uncommon for [...]
When brands are able to reveal a clear, human energy to their identity and products, they are presenting an identity that people will better relate to. Today’s buyers are demanding; they not only [...]
- Top 25 Digital Marketing Articles – Week of 03/23/18 - MMO mastermind[…] Jen Saunders highlights the signifi...
- Top 25 Digital Marketing Articles – Week of 03/23/18 | UpCity[…] Jen Saunders highlights the signifi...
Digital marketing is something that most businesses need if they expect to grow. However, the agency in the driver’s seat will dictate exactly what digital marketing means and what its realistic [...]
Proofreading is a very necessary task, and one that is often overlooked. In fact, to be brutally honest, I don’t always proofread my articles. I’m simply too busy. Also, I figure that because I [...]
America is racist as hell. I’m not sure if bigotry towards people of color, in recent years, has always been this rampant and I simply never noticed, or if our change in national leadership [...]
Valentine’s Day is upon us. This is the time where we run out to buy sentiments of love written by some 40 year-old virgin at Hallmark to pass off as our own to the one we love. It is when we get [...]