John Milton wrote that a good book is the precious lifeblood of a master spirit. Today is National Book Lovers Day, and whether or not you are a fan of Milton’s ‘Paradise Lost’, or you prefer [...]
As buyer behaviors have changed significantly over the years due to various advancements in digital search technology, blogging for business has become way more complex than it used to be. When [...]
Love it or hate it, Facebook (second to Google) is a top go-to place online. According to a May 2017 CNN Money statistic, 1.9 billion people log into Facebook each day. Facebook is an ideal place [...]
Although more businesses are recognizing the value of blogs and are therefore investing in them, very few are tailoring the content to offer a good customer experience but are instead focused [...]
If you are working with a content marketing agency, then you clearly understand the value of properly optimized content, and how it can ignite any business growth strategy. But did you know that [...]
Marketing to older consumers requires careful consideration that, unfortunately, even the best SEO agencies can miss when creating digital marketing strategies for their clients. All too often [...]
In today’s business world, blogs are essential for two vital marketing components: communicating with customers and search engine optimization. Let’s get to the point and avoid some flowery [...]
Digital marketing for law firms is challenging, and faces a number of obstacles that aren’t present in other industries. Here’s why: (1) unless you are in a niche legal bracket, the general [...]
From the time we were children, there’s nothing we loved more than a great story. Whether having it told to us or reading our favorite book, a story made us feel good. While some people may [...]
For the most part, competition is a good thing. Yet when your content marketing is overwhelmed with cannibals or “keyword cannibalization”, you are competing against yourself and, at the end of [...]
“Write for people, not bots”, yeah yeah, we’ve all seen these blogs by now. I just don’t understand (1) why we keep seeing them, and (2) why nobody is calling them out on their crap. Yes, writing [...]
Ask the average man on the street what negative keywords are, and he might reply with a racial slur or a comment on someone’s weight. Ask anyone on a paid search team for a Google SEO company, [...]
- 5 Ways You Are Wasting Your Digital Marketing Budget and How to fix it? | Sidelake Global[…] hotels” it will even generate...
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One of the newest tactics used for search engine optimization is long form content marketing, but many business owners are sill unsure of exactly what this type of marketing is and how it will [...]
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