Don’t Struggle Because of Google Penguin and Panda Updates! Tips Inside…

If you have been up to date with what Google has been doing for the past 2 years, you know about the recent Panda and Penguin updates. This has troubled publishers and webmasters who are now keeping a constant watch on updates, and its penalties. People are reading articles and gaining knowledge about the possible ways in which their site can be affected by these changes.

Google’s Panda update is most concerned with content you put on your site. The primary reason for any keyword going up or down is the content it is linked to. You keep updating it, and your keyword will reach the top in search results, and vice versa. There are doorway links that capture the traffic by a keyword, and make an effort to convert them into customers. They don’t provide much information on individual topics. But at the same time if you are running a website which is already popular worldwide, you won’t even need much content to define it. Great quality content is one way of dealing with Google’s Panda updates, but you surely need to be patient.

Google also imposes penalties over some manual updates that might be given to a portion of the site, or maybe even the whole site. A number of website owners indulge in creating white links, or stuffing keywords, just to place their site in the top search results. These are some examples over which you can face greater penalties, and Google ends up blocking your site from the search results altogether. Also, you may face some if you have copied or scraped content on your site. The best way to avoid this is to create good quality unique content and update it, so that Google notices your update.

Many people are not even aware that bad links are viewed as spamming, which ultimately decreases the popularity of your site. People often visit pages, and comment upon the related topics, and with this they put the link of their sites so people come to know about them and the products and services they provide. This is the worst thing you can do to your success, as Google will take it as spam and push your site to the back of the search results. Page ranking is one thing which is constantly seeking the attention of website owners, and to maintain it, you must ensure that you have the best quality and unique content on your site, and that there are no hidden links that can become spam.

Summary

Making a significant online presence has become crucial for business survival in today’s marketplace. This is not a simple task as you are expected to have all the facts and tricks for higher rankings. Major search engines are very particular about the type of sites they are pushing forward, so take proper precautions to abide by their rules.