How To Bid With Google Adwords? Tips Inside…

There are various types of bidding strategies that have evolved over time within the Google AdWords Network. Let’s talk a look at a few…

Manual CPC involves complete control over bids in order to drive high click traffic. The Adwords will take the group default bid first unless a different bid is specified at the keyword level.

In Automatic CPC  setting, the sole purpose of the advertisers is to focus on driving clicks traffic. It gives Adwords, control over individual CPC bids. One needs to set a daily budget and the Adwords will automatically the bids for getting goal for most clicks. Here, Adwords does all the work in order to get the most clicks. One can also set the option to set a CPC bid limit. This type of bid can control costs but might limit the potential clicks.

Enhanced CPC option is for the advertiser who is conversion focused. Conversion tracking is a must and need to be enabled. With the help of conversion tracking, the Adwords will increase or decrease CPC bids to drive most conversions. Based on the clicks, the bids can be raised up to 30 percent that are most likely lead to conversions and are lowered for those that appear less likely.

CPA Bidding – Cost Per Acquisition focuses on the conversions on specific cost per acquisition. It is called conversion optimizer. Those advertisers who want to target specific conversions must have at least 15 conversions in 30 days to use this. The conversion history allows Adwords to predict future conversions. Conversion Optimizer automatically applies own bid adjustments it is incompatible with new enhanced campaign bid adjustments  across days, times, location etc. Display bids will also be ignored if Conversion optimizer is turned on. One can have two options for this type of bidding : Target CPA is the average CPA you are willing to pay & Max is the maximum  per conversion. Maximum CPA will be discontinued in 2014. Google recommends CPA based on history which can be used.

Flexible Bidding Strategies allow a more flexible approach and are customized to be applied to campaigns, ad groups and keywords.

Maximize Clicks is a flexible Automatic CPC strategy.

CPA Bidding is the flexible version of conversion Optimizer. Enhanced CPC adds some extensive features.

Search Page Location targets bids at the top of the page or on the first page . This does not specify the position on the page.

In all the various types of bidding strategies are helpful in Search Engine Marketing. This helps a user to do the optimization of the website using the Paid process.

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