We know that old saying: “if you can’t beat them, join them”. This reason alone is why so many businesses turn to Amazon to sell their products. The thought of competing against the mega giant retailer is just too daunting for so many business owners, so instead of looking for better solutions companies take their Eccomerce to Amazon where they absorb into its platform.
Let’s back up a minute. What if someone told you that you could hit your high revenue targets that eclipse Amazon’s capabilities? Now you can. Thanks to HubSpot’s Shopify integration, small and medium-sized businesses can do just that AND have the data to prove it.
In order to annex more buyers and earn their repeat business, you need to be able to tell what works and what doesn’t work in your marketing investment. You also need to offer an amazing customer experience. This is where Amazon drops the ball on both counts. They may have the largest audience hub, but your right buyers don’t want to wander through a massive virtual shopping mall. Instead, they seek a spot where companies understand them at a personalized level and offer the right products to meet their solution needs. They also want to be educated and have zero interruptions.
You Can’t Grow Without Scalability
While starting an ecommerce business is by no means rocket science, it’s very difficult to scale one. Amazon may be the giant in the industry, but their ability to let businesses scale their efforts are minuscule to none.
The inbound marketing methodology provides ecommerce businesses the ability to personalize and invest in certain aspects of their marketing at scale. In fact, the new HubSpot <> Shopify integration allows the best inbound marketing agencies the ability to achieve predictable, scalable revenue growth.
As a company grows, business owners run the risk of losing something in the process. Often they find themselves going from that agile company ready to take on the universe, to a bigger, slower version of an older semblance, bogged down in the ennui of process and details.
There are a few reasons why this often happens. One is definitely the tools we use. As technology is further driven to sync with human intentions it can either make us faster, or slower. Amazon can be a great platform for selling products, but only for a certain period. SMB businesses will reach that wall where the same output is no longer enough to grow, and the technology for monitoring scalability and growth simply isn’t a part of the Amazon framework.
When Shopify businesses integrate into HubSpot, it can be scaled to meet needs. The database is a beast; the contact record in HubSpot’s technology allows all of your Shopify contact’s actions to live in one place to provide actionable data throughout the marketing process. Because knowing where your customers came from is crucial to your growth, HubSpot is designed to hold millions of contact records that can be moved into various deal stages where the right messaging is sent through an automated process. Forget that Amazon’s only ability to draw traffic comes from minimal organic spaces shared by multiple sellers, they lack the ability to offer scalability for enabling their seller’s growth.
Increase Sales With Personalized Marketing
The world of ecommerce is blowing up, and this means your competition is tight or it will only get tighter. While Amazon’s sellers cannibalize one another thus creating another layer of competition, HubSpot allows Shopify businesses to target ideal buyers with personalized messages that blow away the standard largely impersonal content that runs across Amazon.
HubSpot allows marketers to pinpoint opportunities for making marketing efforts more targeted. For example, if a customer came from a topic specific blog to your site, put an item in the cart, but left before buying, you know the person is interested in your product. Furthermore, by diving into their journey you can discover their interests as they relate to your products followed by identifying their buyer-persona driven needs to the solution you provide. This person can then be moved into the appropriate list and sent customized messaging that will nurture them back to completing their purchase.
This abandoned cart tactic is a quick win that can harness a plethora of buyers you normally would have missed out on as an Amazon seller.
Amazon Will Not Let Sellers be the Best in their Space
Amazon may do a lot of great things, but they don’t allow their sellers to build a brand and dominate their space. The Shopify integration into HubSpot allows memorable, community-driven branding around a company’s products to reach the right people why want to buy it.
One of the best ways for building a memorable brand within HubSpot’s software is their their social sharing. Shopify merchants can craft blogs and schedule them to go out at various dates and times through an automated feed into Facebook, Twitter, LinkedIn and more.
Does your business have a philanthropic component? You can create social media content that celebrates the lives of those your business supports, and by doing so you can build a brand that pulls people in through the power of inbound marketing automation.
When You Control Content, You Control Sales
In an October, 2017 ‘Forbes’ article published by Kate Harrison, a warning is blasted out into the world of ecomm warning that Amazon is not your business partner:
“Too many brands appear to believe that when Amazon Retail reaches out to buy product, somehow a partnership is being formed between your brand and Amazon. It is critical to realize that in fact, Amazon’s incentives rarely align with the incentives of your brand.”
Amazon uses scraping software to go “price sniffing” for the cheapest deal. Once they find it, they match it and offer incentives like free shipping or bonus buys. Furthermore, they own your content and how your product is represented. They make price management and agility impossible.
HubSpot allows Shopify merchants to send eblasts to cultivated lists promoting their products while controlling pricing and offers. Not only is there no direct competition from a supposed partner slapping them in the face, but they are able to acquire valuable data in the process that helps them determine the best pricing and audience targeting deeper through the engagement.
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If you are a Shopify Merchant and you are looking for ways to increase revenue through measurable, customized strategies that reach and nurture YOUR ideal buyers, then download our FREE guide on inbound marketing. Discover how our HubSpot certified experts can help you dominate your space and hit all those high-revenue goals!