A study from AOL found that Hispanic Web users are more likely to be more trustworthy in the information they find online. The Hispanic population is a relatively younger market on the internet but their numbers are growing.
The study concluded that nearly three-quarters of Hispanic Web users had confidence in product rating sites, for example, compared with 28% who put more stock in the opinions of their friends. Many of the other results of the study are provided in the graph below:
This study also showed that Hispanics were:
• More likely to turn to the Web in almost every phase of the purchase decision (from learning process to brand awareness to final purchase decision)
• More likely to be online via mobile technologies
• Less likely to use email or talk over the phone or in person
• More likely to share deals or information with friends from online sources
Here is a graph that demonstrates the Hispanics use of communication:
Information Provided By: eMarketer
Blog Post Written By: Kent Seiders
Tags: hispanic population online study, hispanic trends online, hispanics and the internet, hispanics turn to the web, increase in hispanic internet use, online information for hispanics, online marketing for hispanics, study of hispanic internet users