Finding the “Moses of Digital Marketing Agencies” to Combat Business Plagues & Lead Your Growth Out of Bondage

Jen Saunders

Tonight is the beginning of Passover when Jews from all over the world celebrate the Exodus–when the Children of Israel gained their freedom from Egyptian controlled slavery after the 10 Plagues devastated the Pharaoh’s people. Moses drove the Exodus under the canopy of divine guidance, and today tables are set for the Passover Seder to consume the six symbolic foods that illustrate the triumphant journey of Israel’s past and present.

It’s unfortunate that Moses didn’t come along 200 years earlier. The Israelites suffered for generations under the whip of Pharaoh as they clung to the hope that a deliverer foretold by Abraham would take them to the ‘land of milk and honey”; a place of growth and prosperity.

Some businesses are slaves to routine, and they don’t even know it. They are stuck in old-timey marketing habits, yet they know they need new leadership and guidance. For them, finding thebest digital marketing agencies offering custom growth stacksis the equivalent of finding their Moses to lead them from the bondage of stagnant development.

This article will not focus on the 10 Plagues of Egypt but instead look at the 10 plagues that hinder business growth, and how your agency can be your Moses and lead your brand to the green pastures of high revenue targets and sweet, sweet growth.

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First, Let’s Part the Red Sea and Get Some Clarity

You can have 100 conversations with 100 marketing agencies in your quest to find your Moses. The trick is finding a digital marketing leader who isn’t offering the same cookie cutter service that all his other clients engage. You need an agency that actually understands how YOUR customers engage with YOUR brand so they can create a set of strategies and tools designed to achieve your specific goals. To do this, all hardships and obstacles must be removed thus revealing a clear path to hitting that ultimate growth goal.

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Plague 1 – Is Your River of Growth Pure, or Just a Bloody Mess?

The Nile River was turned into blood. It stunk up Egypt and rotting dead fish festered under the hot sun on the nasty surface. In addition, liquid death poisoned crops and killed lush vegetation.

In order to achieve business growth you need a clear, flowing stream that nourishes your customers with content that helps them make educated purchasing decisions. If you try ranking content with common keywords to the moon, you may be noticeable on Google (for the time being) but the content won’t satisfy the customer’s hunger for answers, and instead you will be left with a big bloody mess that stands out but isn’t reaping sales. Create content that carries the buyer along a stream; a buyer’s journey with meaningful touch points that help him better understand his needs, and how your products offer the best solution.

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Plague 2 – Frogs and Going Against Your Brand Identity

On the surface, a plague of frogs seems silly and non threatening. But if we dig deeper, its monstrosity becomes clear. The Egyptians worshiped the frog-headed goddess of birth, Heqet. As such, frogs were sacred beings not to be killed, nor should one be near their dead. By having to deal with mass droves of them and live with their rotting corpses, the Egyptians were forced to turn on their own core beliefs and identity.

Never allow outside or internal factors to challenge and change your brand identity. Remember, your core values, mission statement, and business goals all play into your branded identity, and these things need to stay consistent. If a problem arises, top digital marketing agencies that also offer consulting can use your brand’s identity (ethics, beliefs, etc) to create resolution.

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Plague 3 – Lice and Google Spiders

The third Plague of Egypt resulted in a swarm of lice that irritated the Egyptians and their animals. As a business the last thing you need are pests crawling your website that bite and cause a drop in site health. Google spiders can be your best friends, or they can kill your site’s ranking. Spiders crawl your site and scan everything from content to tags, to links and schema markup.

If your website is having issues in contributing to your business growth, the “Moses of Marketing Agencies” will be able to run a full audit, look for the vermin that may be causing spider bites to your domain authority, and right the wrong with a clean bill of health.

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Plague 4-  Swarm of Flies and Annoying Pop-Ups

Swarms of flies drove the Egyptians crazy. They also destroyed their crops and harmed their animals. Severe interference kills a good time. And when it comes to SEO, pop-up ads can be regarded as intrusive fly swarms that turn people off and kill rankings.

In December of 2016, Google released the following statement:

To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from mobile search resultsmay not rank as highly.

If you are running pop-ups on content you are trying to generate leads from, stop. Contact a trusted digital marketing agency that specializes in paid search and who can be your Moses that leads you from the whipping post to the land of high-quality lead generation.

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Plague 5 – Diseased Livestock and Healthy Hummingbirds

This plague saw the suffering and death of camels, sheep, goats and other animal friends. Though Panda and Penguin are safe and sound under the rug of yesterday, Hummingbird is still a relevant part of Google’s judgement.

The Hummingbird algorithm came out in 2013, and is still relevant. It houses RankBrain–the AI and machine learning component of Google that measures the semantic relationship between content and search intention. Creating a content strategy that not only ranks content for the right people BUT converts them into buyers is something that vanilla marketing agencies simply don’t do. Find your Moses agency to extend their Growth Stack rod, and make sure all of your goals are mapped out to be achieved by playing nice with the way the search engine honors content.

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Plague 6 –  Boils and Bad Backlinks

Egyptians suffered from boils on their backs. Make sure your backlinks are healthy and not festering boils that will funk up your online visibility.

When looking for the Moses of growth marketing agencies, find one that runs monthly backlink checks and that performs disavows on all those nasty boils. Healthy backlinks include:

  • High domain authority
  • Follow status
  • Have relevant content to your own
  • Come from a relevant source
  • Have trust

Any spammy links will be removed in an ongoing process to keep your backlink portfolio clean and pristine!

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Plague 7 – Thunderstorms of Hail and Multiple H1 Tags

The hail that pummeled the Egyptians caused death. We are talking baseball-sized hail! Having multiple H1 tags on your web pages can be that perpetual hail storm that causes website death via zero online visibility.

When companies hire website developers with zero SEO knowledge, H1s are often hard-coded into design features that create a nightmare for search optimization efforts. When looking for your Moses agency, be sure to find one that engineers stunning, modern websites that work with SEO teams in the dev process to ensure a clean build.

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Plague 8 – Locusts and Keyword Cannibalization

According to the Book of Exodus a plague of locust covered the face of the ground so that nothing could be seen. Crops were devoured, and various species committed to acts of cannibalism in the chaos of it all.

The last thing you need if to be buried in the SERPSs where your brand has zero online visibility, and keyword cannibalization can do just that. Not only can it bring a Google penalty but by trying to rank for the same search phrases and keywords on multiple pages, your site can vanish. When looking for your Moses growth marketing agency ask if they can perform a content audit and check for any keyword cannibalization that could send some locust throughout your webpages.

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Plague 9 – Darkness and Google Indexation

Another plague to strike Egypt came in three days of darkness where nobody could see anyone, nor could they leave their homes. If Google fails to index your web pages, nobody will see your content. If non-indexation is an issue be sure to find that Moses agency that can troubleshoot and get your site properly indexed for max visibility.

You can also turn to Google Webmaster Tools, enter the Search Console, and manually index pages for desktop and mobile.

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Plague 10 – Death of Firstborn – Dead Website from Penalties

It took the death of every firstborn Egyptian to allow the Israelites their freedom. Whether this is your companies first website, or it’s 5th, the worst thing that can happen is for it to be removed from the SERPs all together, which is death.

There are many reasons why Google can ban a website from its search engine. If the site is a spam trap brimming with doorway pages, or if it promotes unethical business practices, it can be axed. Black hat SEO tactics and even malicious activity caused by hackers can result in Google’s wrath waxing hot. When searching for that Moses digital marketing agency, make sure their experts are well versed in penalty prevention and run ongoing checks to make sure everything is on the up and up.

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The Best Digital Marketing Agencies Master Growth Strategies & Prevent Chaos

When looking for the Moses of digital marketing agencies, just make sure they have the right team to truly deliver custom growth strategies that will drive business according to how your customers engage with your products and services. Also, make sure they have the technical and SEO chops to make sure your website performs flawlessly and abides by Google Best Practices. Finding a marketing agency that excels in one of these areas but not the other simply won’t deliver you from the bondage of business stagnancy. Shop around, pinpoint the true creative experts, and make sure they drive the right kind of traffic to a healthy website all staged to convert leads into buyers.

Did this Article Offer Useful Tips for Your Digital Marketing Agency Search?

Hey, we feel we are the Moses of agencies when it comes to helping businesses achieve their growth goals. But every now and then we come across a potential client where the fit is not ideal. This is why we offer this FREE guide on choosing the best SEO agency to meet your needs (download below). SEO is a just one piece to the custom growth stack we provide for each client, but check out our guide (no biases, we promise) and let’s see if the fit is there!
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About
Jen Saunders is the Director of SEO for WEBITMD bringing more than 15 years of search marketing experience. She spent 13 years in Europe earning her PhD while looking at lots of old neat stuff. Jen enjoys simple things, like trees, sunrises, and the delicate lull of a 16th century harpsichord. Jen enjoys meditating and studies Buddhism. She is a certified master scuba diver, dolls make her nervous, and she enjoys craft beer. Jen has two cats, Chairman Thaddeus Whiskers and Lord Joffrey Gaius Pitty-Paws. They are her heirs.