We offer FREE PPC Assessments in which we take a look at your campaigns and determine the level and room for improvement. Our Pay per Click management campaigns have helped many San Diego small businesses to get a better ROI on their marketing spend.

Here are a few specifics that we implement in our campaigns:

WebitMD Inc., as a San Diego Internet Marketing agency, is an authorized Google AdWords® Search Partner. We have individuals on our staff that are Google Individually Qualified to advise on AdWords® search and display campaigns. Every PPC client is assigned an individual that has met these strict Google requirements to manage their accounts.

o Review, Refine and advise on PPC spend and keyword performance
o Examine current CTR within campaigns to determine strategies for improvement
o Examine Ads with poor performing CTR and remove. Eliminate poor converting terms/phrases based on call tracking data
o Add additional keywords and phrases to advertise for based on keyword research
o Create Ad Groups with highly relevant keywords to improve Google Quality Score
o Improve conversion of new Ads with defined Titles and Descriptions. This will ensure maximized click-thru rate on all Ads
o Improve conversion of new Ads by directing the traffic to better optimized internal site pages/landing pages
o Competition keyword/ad/landing page analysis to uncover proven profitable keywords competition is currently targeting

For a FREE Pay per Click Analysis please contact our Director of Business Development, Mattan Danino, directly via email at info@WebitMD.com

CLICK HERE TO SEE MORE INFO!

Our audience will be both businesses in the United States and ones abroad in Spanish speaking countries. The specific services include Bi-Lingual SEO (Search Engine Optimization), Bi-Lingual PPC (Pay Per Click Management), Spanish/English Website Design, Conversion Optimization, and Internet Marketing Strategy Consulting with a Hispanic focus. Customers of EspanolInternetMarketing.com will benefit from the WebitMD Inc. team that are all Bi-Lingual with offices located in the USA and Mexico. We have launched our new www.EspanolInternetMarketing.com site in both English and Spanish versions.

We hope to reach out to our current clients who seek to market to the fastest growing sector online as well as new businesses who desire marketing campaigns that are bilingual.

We are looking forward to this service offering and promoting it heavily going into 2012!

Search vs. Display: What Are They?

In Google Adwords, there are two primary “venues” on which you can display ads, the first being Google Search, the second being the Google Display Network (GDN).

Google Search and their search partners, such as search.aol.com, allow the display of text ads along with organic results (unpaid) that are triggered by keywords. You type in a keyword or phrase, Google displays the most relevant ads. When you click on the ad, the advertiser is charged based on an auction price and you are re-directed to the advertiser’s website.

GDN on the other hand are “contextually” targeted ads based on content, interests, or topics. Publishers of content use Google Adsense as the vehicle for displaying ads. In addition, Google uses your demographic data and interests to display ads you might be interested in.

So if, for example, you are reading an article about Tiger Woods skipping the US Open and see an ad for the new Nike 20XI golf ball, the ad is there. Nike recognizes that, if you are reading an article on golfchannel.com, you probably have an interest in Golf. So you might buy golf balls.

On the other hand, if you are reading an article on nytimes.com, you might see the same Nike 20XI Golf ball ad. Most likely, this ad was displayed because your Ad Preferences indicate “Golf” as an interest.

How to Find a Good Site Where You Can Advertise?

There are a variety of ways to find relevant/high quality sites to target. Generally speaking, I look for them in this order:

Search Google using the most valuable keywords I am trying to target. I prefer using Google Search initially to find sites to advertise on, since those that show up on the first page are presumably more relevant. From the organic search results, I look at the websites on page one to see if they are running ads from either Google or Double Click. I also check the depth and content of the site for quality. If you see display ads on the site, check the link of the ad by either hovering over it, or look for the “Ads by Google” logo. (Hint: If you are a publisher, invest in SEO so we can find your site.

Next step is to use the Google Adplanner. Adplanner allows me to more specifically target websites running Adsense based on audience parameters such as geography, language, demographics, online activity, and interests. Adplanner also provides filtering based on Google Ranking method, inventory, category, ad specific, and domain suffix.
I’ll use the “Placement Tool” in Adwords, even though the results are typically comparable to those found in Adplanner.

I look at the sites referring traffic in Google Analytics to find sites that are sending some traffic, but would be good prospect for sending more.

From the research above, I will add sites as “Managed Placements,” in addition to a list of standard sites I always target such as mail.google.com, ehow.com, about.com. and nytimes.com

Managed placements are my highest value group of websites, as opposed to automatic placements, which are those that Google is determining as relevant and then displaying my ads accordingly.

Think of the difference between Automatic and Managed placements as if they were baseball teams. Managed placements are the players on the team that have made it to a Major League Team. I hand picked them, and if they don’t play well, I kick them off them team. In the past, they have performed well and are of above average quality.

Automatic placements are those that are still in the farm system working extremely hard to perform well enough to make it to the Major League. Automatic placements, like a Baseball Scout, are also always on the lookout for new sites to target or new players to add to the team.

Search Pros:

Simple to set up and manage

Search Cons

It’s the first thing everyone thinks of when launching a paid search campaign, so the competition for a keyword may be high resulting in poor ROI / Return-on-Investment.
In order to have an effective search campaign, a large amount of emphasis needs to be on targeting high Quality Score keywords
It is available as “Cost-Per-Click” Pricing Only (also referred to as PPC / Pay-per-click pricing)
Text ads are the only format allowed

Display Pros

Lower Cost per click and conversion. On average the CPC is 30% less for display than search.
Remarketing – This is the practice of displaying an ads on GDN to someone that visited a particular page on your web site
Measuring “view-through-conversion”, which is a metric of the number of conversions that happened within 30 days of someone seeing the ad
Casts a much wider net (better reach) across content that is related to your keywords
Pricing flexibility: Cost per Click or Cost per thousand (CPM pricing)
Better targeting to content-rich and relevant sites
More visually appealing ad options rather than just text
Behavioral, demographic, and geographic targeting capabilities

Display Cons

Getting your boss or client to understand why such a low Click Through Rate (CTR) is a good thing can be challenging
Initial set up is more complicated that search
Initial cost to set up is higher than search as you may incur a cost for advertisement design
Less control can mean lower quality traffic if you are using automatic placement. Automatic placements require increased maintenance to exclude sites that are of poor quality (i.e. one page websites running Adsense on what is essentially nothing more than a doorway page)
So how do you sell this to your metrics-driven Boss or Client?
First, focus on what the key metrics are as follows:

Impressions: Depending on a number of factors, including your overall budget and how much of it is allocated to display, you can see 10-20 times as many impressions as you can in search

Cost per click: As a general rule of thumb, your cost per click on display should be 30% less than Search

Cost per conversion: The metric I personally manage to for display conversions is 20% less than search

Info from ReturnonNow.com

Here are the Top 10 things to look out for:

Sign #1. Making Promises that are Too Good to be True

Sign #2. Using “Black Hat” SEO Techniques

Sign #3. Targeting the Wrong Keywords

Sign #4. Employing Shoddy Linking Schemes

Sign #5. Promising to List Your Site in Hundreds of Online Directories

Sign #6. Redesigning Your Site or Creating New Pages Without 301 Redirects

Sign #7. Focusing on Metadata Instead of On-Page SEO

Sign #8. Creating Bad Content

Sign #9. Driving Irrelevant Traffic

Sign #10. Offering a One-Time Fixes with No Ongoing Maintenance

-Tips provided by Hubspot.com

Google Inc. has recognized WebitMD as an official partner in the Google AdWords Search platform. We are publicly showcased as an agency under the Google Certification guidelines and are included in the Google Partner search as well.

We currently manage multiple Google PPC (AdWords) accounts meeting the performance criteria set by Google. We are based in San Diego , CA but manage PPC accounts for our clients internationally.

What this means for you?

As a client, you can rest assure that our PPC Management services are sound in strategy, execution, analytics, and reporting. We also have a dedicated Google representative at the Google headquarters that speaks directly with our team.

WebitMD is a boutique Internet Marketing agency that provides streamlined SEO, PPC, Web Design, and Conversion Optimization services for a select clientele. We work closely with our clients to build both of our businesses in a synergistic manner.

If you are new to Online Advertising and have interest in trying Google AdWords let us know. We would be happy to answer your questions and see if it’s a fit for your business.

CLICK HERE to view our certification and feel free to contact us for more details on PPC Advertising on Google.

The recent Google announcement is HUGE and the first piece of the soon to be released Google Social Media strategy. Google is now placing more emphasis on the activity of users to create weight and search “juice” within search engine results. The old days of link spamming and aggressive link building strategies will now have less weight in the search results. The +1 update will be able to be seen in both Paid Ads as well as Organic results.

Take a look at the video release from Google Inc.

WebitMD is a part of the Google Business Engage program and is excited to offer these advertising dollars for our customers use! There are no strings attached and our goal is to show you what Google AdWords can do to market your business and how the our PPC Management services can better your campaign results

We also NOW OFFER packages for PPC Management! Check them out here

Contact us today for more info!!

Our agency has grown tremendously in the last 2 years and needed to revamp the site to depict that. We have big plans for 2011 including the launch of our Mobile SEO service in Q2.

Our new site includes our latest service offerings and NEW packages available for SEO, PPC, and Web Design projects. Follow our blog at www.WebitMD.com/Blog for all the latest industry news and company updates. You can also follow us on FB and Twitter with the links on the new site.

I hope you like the new site and any feedback is appreciated. Have a great week!

Contact Information:

WebitMD Sales
Sales@webitmd.com
Tel - (800) 601-2990

A milestone for advertising on the internet 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.

Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.

The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.

“It’s something we’ve seen coming for a long time, but this is a tipping point,” Geoff Ramsey, CEO of eMarketer, told The Wall Street Journal.

Despite a drop in the dollar amount of online newspaper spending during the recession, online has been accounting for a growing portion of all newspaper ads as print spending declines even more sharply. In 2010, online makes up about 11.7% of all US newspaper ad spending, a proportion set to rise to 13% next year.

This data is impressive!!

Ad spending on newspapers is expected to continue its decline. eMarketer estimates that print newspaper spending has already been cut in half since 2006, and online has done relatively little to make up the difference. By contrast, total US online ad spending will continue double-digit growth through 2014, when it will surpass $40 billion.

Article provided by: emarketer.com

Here are the top 5 tips for making your website more search engine friendly while making it more accessible for its users:

1. Improve the layout of your webpage. You want to make sure your homepage is clear and in a simple layout. You should make all of your links and navigation tools easy to find showing visitors, at a first glance, where they can go and how to find out what they are looking for. Make sure to use bullets, tables, bars, white spaces, and margins appropriately to make your website seems less cluttered. Always put your most important information at the top of the webpage so your visitors can see it without scrolling and your paragraphs should be less than 100 words for easy scans of the content.

2. Keep your webpage short in length. Physically longer websites take more time to load and also require your visitors to scroll for your information. Allow your visitors to find what they are looking for on your site without scrolling if possible. If scrolling does become necessary, make sure you add easy navigation buttons to enable visitors to jump directly to all of your pages. Recommendations include: keeping your pages fewer than 32K and making sure your pages load within 8-10 seconds.

3. Keep navigation tools a priority. Navigation tools should be located in plain sight and on top of your webpage. Navigation links should be on every page and should always provide an easy link back to your homepage. If you do have a complex website, make sure to add a search function at the top of the site.

4. Keep your fonts simple! Having fonts on your site that are too complex, too large or too small for your visitors will just make it more difficult for them to read. Fonts that are great to use are default fonts like Arial, Times New Roman, and Verdana because they are legible and load on any computer, anywhere. Making sure font colors, styles, and backgrounds are clear for your visitors is essential. Use underlining and bold texts to highlight the more important texts on your site.

5. Improve your site’s content. Your content should be informative but with some uniqueness to keep visitors interested. Avoid grammatical and spelling mistakes and offer many hyperlinks to allow your visitors to pursue a topic in more detail. Search engines scan your content so keep it in plain text and offer a variety of topics concerning your topic of the website.

These tips can help take your existing website and make it more user-friendly. Visitors and search engines are more concerned about the content your site offers and how to navigate through the content rather than how attractive it is. So, it is important to utilize these tips and keep your site consistent throughout.

He recommends using the following steps to improve your ranking on Google Maps::

Step 1: Do Lots of Searches Related to Your Business & Region

Actively search and understand your competitors within your business and understand what they are doing online, where they are located online within local directories, and how they are getting to the top of Google Maps. You’re seeking results that show competing or closely related businesses in local search results, so get creative and do a thorough search of the local market.

Step 2: Identify a Handful (or a Few Dozen) Businesses that Consistently Get Top Rankings

You could build a formal spreadsheet and perform tracking to identify these top ranking competitors or start with gut feel and expand later on in the process. For less competitive listings, an informal approach may work just fine but what you want to do is get a full understanding of why the top competitors are on the top!

Step 3: In Google Maps, Go to the Local Business Profile for Each of These

Don’t click the name of the listing itself. Instead, follow the links to the “reviews” about each of your competitors’ businesses. You’ll get a page with information about the business, reviews and lists of data that Google has found about them.

Step 4: In the Business Listing, Click on the Links to “More About this Place”

The “more about this place” section of the business listing shows brief snippets, titles and URLs where Google has found relevant information pertaining to the business. This is your potential goldmine for discovering listing sources.

Step 5: After Reviewing Relevant Listing Sources, Go to those Sites & Get Your Business Added/Updated

The domains that are listed are places where Google is pulling information about your business. This is where the Maps algorithm comes into play - it relies on not only the number of listings, but the quality of the sources and the consistency between them. You want every listing to perfectly match one another, right down the the suffix on the reservations phone number and the formatting of your suite number (e.g. 1221 E Pike Street vs. 1221 East Pike Street vs. 1221 E Pike Street Suite 200 vs. 1221 East Pike Street #200 are all DIFFERENT - don’t make that mistake).

In addition to the potential local ranking boost, a majority of these sources offer the potential to earn links! Even if you don’t care much about the local results themselves, this is a pretty terrific way to get some good quality, trusted sites linking to you.

Step 6: Repeat Step 4 & 5 for the “Reviews” and “User Content” Sections

If you’re hungry for even more sources, you can look at where listings come from on other competitors and/or go back to the business listing’s page in Google Maps/Local and choose from the “reviews” and “user content” sections for even more potential spots. Much like manual link building back in the late ’90’s, perseverance and careful attention to detail will take you far.

There are automated services out there to help with this process, but I haven’t yet seen one I feel completely comfortable about. The biggest issue is the dramatic value of and need for consistency in the listings. When automated systems submit, they can mix in a suite number in the wrong place, cut off a phone number because the form doesn’t accept hyphens or confirm a URL that doesn’t match what you’ve submitted elsewhere. For now, I recommend playing it safe and spending the hours (even if that’s a dozen or two) to get those 50-250 listings correct. Google will reward you with local rankings and high quality traffic.

Essentially, you want to research and understand what your competitors are doing to receive high rankings on Google Maps and mimic they ways they are receiving links, gaining customer reviews, and other methods that help them get to the top. Hope this series of steps can help get your business on the map, literally!

Information Provided By: Rand, SEOmoz

A recent study by JiWire, a Wi-Fi provider and mobile ad server, found that most users of its public Wi-Fi services spent more than 30 minutes a day using smartphone apps. 63% of users frequently use apps that require them to give their location to serve specific content. A little more than half were willing to give their location just to receive more relevant advertisements.

Over a third of respondents were more likely to click on a mobile ad that was customized for their specific location. Almost half said that it would not make a difference. Overall, 76% of users preferred ad-supported free apps over paid ones. This presents a huge opportunity for businesses desiring to utilize location specific advertising, as more than one-half of mobile device users had clicked an in-app ad, went to the advertiser’s website, or made a purchase.

Millennial Media, a mobile advertising network, found through a recent study that smartphones account for almost one-half of mobile ad impressions in the US. Even though more subscribers have feature phones, these users have less interaction with advanced mobile content, and therefore only account for one-third of mobile ad views.

iPhones continue to dominate ad impressions within the smartphone category, followed by BlackBerrys and Androids. Androids have seen that largest increase in ad requests, rising 72% month over month. March was the first month the Android phone was one of the three top smartphone operating systems. Requests were up 20% from Apple phones and 25% from BlackBerrys.

On other mobile devices, such as iPads, iPod touches and connected video gaming devices, Millennial Media found that those devices took a significant share of impressions. iPad impressions climbed 713% during the first full week the device was available for purchase. Numbers will only climb as the iPad and similar mobile devices continue to proliferate.

While Apple’s tight hold on the smartphone market continues, the Android has gained significant ground because of its high customer satisfaction and loyalty. Indications that Android also represents a robust mobile app platform also point to a greater share of mobile ad impressions in the future.

Similar measurement problems existed in mobile, social, and video channels. Overall, 80% of respondents stated that it was important to measure ROI from online activities, but only 31% could effectively do so. Respondents indicated that having a talented staff with expertise was necessary to effectively measure marketing effectiveness. However, lack of budget is indicated as the top reason they lacked the talent they needed.

Monster.com also found that college students and recent graduates sought out friends and family (78%) and online job boards (67%) the most for job opportunities. Social networking sites were only utilized by 38% of respondents. However, this shows a huge gain over last year’s survey, when social networking sites were utilized only 15% of the time by new graduates.

While social networking sites continue to proliferate in their uses, the line has become increasingly blurred between public and private content. 55% of college job seekers said they have tailored their online profiles to make them more appropriate for viewing by potential employers.

Call us Today! Its FREE!!

Millennial Media, a mobile advertising network, found through a recent study that smartphones account for almost one-half of mobile ad impressions in the US. Even though more subscribers have feature phones, these users have less interaction with advanced mobile content, and therefore only account for one-third of mobile ad views.

iPhones continue to dominate ad impressions within the smartphone category, followed by BlackBerrys and Androids. Androids have seen that largest increase in ad requests, rising 72% month over month. March was the first month the Android phone was one of the three top smartphone operating systems. Requests were up 20% from Apple phones and 25% from BlackBerrys.

On other mobile devices, such as iPads, iPod touches and connected video gaming devices, Millennial Media found that those devices took a significant share of impressions. iPad impressions climbed 713% during the first full week the device was available for purchase. Numbers will only climb as the iPad and similar mobile devices continue to proliferate.

While Apple’s tight hold on the smartphone market continues, the Android has gained significant ground because of its high customer satisfaction and loyalty. Indications that Android also represents a robust mobile app platform also point to a greater share of mobile ad impressions in the future.