If you’re considering running a Google Ads campaign (formerly known as a Google AdWords campaign) to help build your business, you may be overwhelmed by the complexity of the platform and the [...]
Whether you currently invest in paid media and SEO, or you are about to pull the trigger but have yet to vet the best agencies, you may be wondering how these marketing services work together to [...]
The gclid (Global Click Identifier) is a parameter Google applies to destination URLs when auto tagging in AdWords is switched on allowing information to pass between it and Google Analytics. [...]
As a valued feature, Google AdWords callout extensions provide the opportunity for concise descriptions of your business that clarify your brand and products or services. As a part of your PPC [...]
How delightful are the pleasures of the imagination! In those delectable moments, the whole world is ours; not a single creature resists us, we devastate the world, we repopulate it with new [...]
Ruckus Juice, White Lightning, Mule Kick, Panther’s Breath: these are names we civilized folks who earn our keep at Google partner agencies know nothing of. But for those shoe-less filthy [...]
If you are a professional pay-per-click agency, then offering regular reports on a campaign's performance is expected. The way to keep track of, and understand, your PPC campaign is to come up [...]
Determining the best PPC agency to work with is often challenging, especially if you’re not familiar with PPC strategy or if you haven’t received personal recommendations. Rather than signing [...]
Google, has become the favorite search engine of every web-user. Any questions or queries that pops up in our mind, we probably don’t even waste a single second to ‘Google it out’.
We are all blessed to have access to the mighty internet. It has brought all kinds of revolution around the globe. Any questions or queries you come across, you can get an answer from the web.
We all are well aware of the role of social media ads and paid search campaigns, but what if I told you that these two tools together might substantially impact earnings! Before looking at the [...]
A bid adjustment allows for percentage change to a bid and gives room for increase or decrease accordingly, based on your ads getting good returns on investments. Your expenditure on individual [...]