Archive for the ‘Internet Marketing News’ Category
Tuesday, January 25th, 2011
We are excited to announce the launch yesterday of our latest 3.0 version of the WebitMD.com website.
Our agency has grown tremendously in the last 2 years and needed to revamp the site to depict that. We have big plans for 2011 including the launch of our Mobile SEO service in Q2.
Our new site includes our latest service offerings and NEW packages available for SEO, PPC, and Web Design projects. Follow our blog at www.WebitMD.com/Blog for all the latest industry news and company updates. You can also follow us on FB and Twitter with the links on the new site.
I hope you like the new site and any feedback is appreciated. Have a great week!
Contact Information:
WebitMD Sales
Sales@webitmd.com
Tel - (800) 601-2990
Tags: 2011 ppc packages, Internet Marketing, new webitmd site, seo packages from webitmd, webitmd 2011, webitmd.com
Posted in About WebitMD - Internet Marketing San Diego, Internet Marketing News | No Comments »
Monday, June 7th, 2010
WebitMD offers solutions for small businesses to market on Andriod, iPhone, and Blackberry Platforms. Contact Us toady for more information!!
A recent study by JiWire, a Wi-Fi provider and mobile ad server, found that most users of its public Wi-Fi services spent more than 30 minutes a day using smartphone apps. 63% of users frequently use apps that require them to give their location to serve specific content. A little more than half were willing to give their location just to receive more relevant advertisements.
Over a third of respondents were more likely to click on a mobile ad that was customized for their specific location. Almost half said that it would not make a difference. Overall, 76% of users preferred ad-supported free apps over paid ones. This presents a huge opportunity for businesses desiring to utilize location specific advertising, as more than one-half of mobile device users had clicked an in-app ad, went to the advertiser’s website, or made a purchase.
Millennial Media, a mobile advertising network, found through a recent study that smartphones account for almost one-half of mobile ad impressions in the US. Even though more subscribers have feature phones, these users have less interaction with advanced mobile content, and therefore only account for one-third of mobile ad views.
iPhones continue to dominate ad impressions within the smartphone category, followed by BlackBerrys and Androids. Androids have seen that largest increase in ad requests, rising 72% month over month. March was the first month the Android phone was one of the three top smartphone operating systems. Requests were up 20% from Apple phones and 25% from BlackBerrys.
On other mobile devices, such as iPads, iPod touches and connected video gaming devices, Millennial Media found that those devices took a significant share of impressions. iPad impressions climbed 713% during the first full week the device was available for purchase. Numbers will only climb as the iPad and similar mobile devices continue to proliferate.
While Apple’s tight hold on the smartphone market continues, the Android has gained significant ground because of its high customer satisfaction and loyalty. Indications that Android also represents a robust mobile app platform also point to a greater share of mobile ad impressions in the future.
Tags: android advertising, blackberry marketing, in-app advertising, in-application advertising, iphone advertising, location specific advertising, location specific content, region specific marketing, smartphone advertising
Posted in Internet Marketing News, Mobile Marketing, Social Media Networking | No Comments »
Monday, May 24th, 2010
In a recent survey by Omniture, marketers stated that marketing cost, order size, and conversion rate were most important in measuring marketing effectiveness. However, measuring visits, page views, and click-throughs were easier to accurately measure. Therefore, click-through continues to lead as the top metric used in measuring online marketing success.
Similar measurement problems existed in mobile, social, and video channels. Overall, 80% of respondents stated that it was important to measure ROI from online activities, but only 31% could effectively do so. Respondents indicated that having a talented staff with expertise was necessary to effectively measure marketing effectiveness. However, lack of budget is indicated as the top reason they lacked the talent they needed.
Tags: click-through measurement, conversion rate measurement, measuring online effectiveness, online advertising measurement, ROI measurement, social media advertising measurement, web analytics
Posted in Conversion Optimization, Internet Marketing Fundamentals, Internet Marketing News, Social Media Networking | No Comments »
Wednesday, May 19th, 2010
As the Internet has become a huge repository of entry-level job advertisements, recruiters have pulled back from on-campus job fairs and recruiting efforts. A recent study by Monster.com found that over 90% of companies utilize online advertising for job recruiting. About 25% are also using social media sites such as Facebook and LinkedIn to advertise entry-level openings.
Monster.com also found that college students and recent graduates sought out friends and family (78%) and online job boards (67%) the most for job opportunities. Social networking sites were only utilized by 38% of respondents. However, this shows a huge gain over last year’s survey, when social networking sites were utilized only 15% of the time by new graduates.
While social networking sites continue to proliferate in their uses, the line has become increasingly blurred between public and private content. 55% of college job seekers said they have tailored their online profiles to make them more appropriate for viewing by potential employers.
Tags: college jobs online, internet job posting, monster.com, onilne job posting, online Employment, online job seekers, online recruiting, social networking
Posted in Internet Marketing News, Marketing, Social Media Networking | No Comments »
Tuesday, May 4th, 2010
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Contact Us today for information on Advertising your business on Andriod, iPhone, Blackberry and the rest of the web! We are now offering a FREE Consultation to discuss possible marketing strategies!
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Millennial Media, a mobile advertising network, found through a recent study that smartphones account for almost one-half of mobile ad impressions in the US. Even though more subscribers have feature phones, these users have less interaction with advanced mobile content, and therefore only account for one-third of mobile ad views.
iPhones continue to dominate ad impressions within the smartphone category, followed by BlackBerrys and Androids. Androids have seen that largest increase in ad requests, rising 72% month over month. March was the first month the Android phone was one of the three top smartphone operating systems. Requests were up 20% from Apple phones and 25% from BlackBerrys.
On other mobile devices, such as iPads, iPod touches and connected video gaming devices, Millennial Media found that those devices took a significant share of impressions. iPad impressions climbed 713% during the first full week the device was available for purchase. Numbers will only climb as the iPad and similar mobile devices continue to proliferate.
While Apple’s tight hold on the smartphone market continues, the Android has gained significant ground because of its high customer satisfaction and loyalty. Indications that Android also represents a robust mobile app platform also point to a greater share of mobile ad impressions in the future.
Tags: Android advertising platform, Apple ad request, BlackBerry media, ipad advertising, iphone internet marketing, iphone marketing, ipod advertising, mobile advertising, smartphone
Posted in Internet Marketing News, Marketing, Mobile Marketing | No Comments »
Thursday, April 15th, 2010
Search engine marketing spending is expected to be up 14% to $16.6 billion in North America in 2010. While growth in this marketing channel, which includes paid search, search engine optimization, and other search engine marketing technologies, slowed in 2008 and 2009, it still proved to relatively recession-resistant. As we progress into 2010, the Search Engine Marketing Professional Organization (SEMPO) projects steady growth to return.
In a recent survey, SEMPO found that a majority of marketers planned to shift marketing budgets away from other channels such as direct mail and spend more on paid search and search optimization. Marketers see search optimization as a valuable means for increasing Website traffic and generating leads. In turn, site traffic metrics could measure the success of campaigns, such as conversation rate.
Respondents, however, are concerned about measuring return on investment, effectively optimizing their sites, and choosing the best keywords. Further, markets were also daunted with the challenge of integrating paid search and search optimization with other online and offline marketing strategies.
Tags: conversation rate, conversion optimization consulting, lead generation, paid search, san diego internet marketing, san diego online marketing, search engine optimization spending, SEMPO, seo growth, seo spending
Posted in Internet Marketing News, Marketing, SEO, Starting Up | No Comments »
Wednesday, April 7th, 2010
The new iPad brings with it exciting opportunities for advertisers and publishers to present their content on a larger and more vibrant iPhone-esqe display.
According to comScore, a digital marketing analysis firm, consumers are intending to purchase the iPad over all other e-readers, such as Amazon’s Kindle or Sony’s Reader. This is most likely due to the fact that iPads can do much more than simply display black-and-white text. comScore’s surveyed respondents intend to use the iPad for Web browsing, music, and e-mail over reading books and newspapers.
While many respondents stated that they would probably not purchase apps for the iPad, a majority intended to purchase specially formatted content for it. Current iPhone and iPod touch users were over two times more likely to purchase newspaper and magazine content for the iPad than those without an iPhone or iPod.
“The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption,” said Serge Matta, comScore executive vice president, in a statement. “These devices have the potential to be incredibly disruptive to the way consumers currently access digital content.
Tags: apple ipad advertising, comScore, ereader, ipad advertising, ipad content device, ipad marketing
Posted in Internet Marketing News, Mobile Marketing, SEO | No Comments »
Monday, March 15th, 2010
The one thing that makes social media marketing so attractive lies in four words: word-of-mouth marketing. This is one of the most effective and credible forms of marketing a product or service and is the reason why so many companies feel the need to have a presence on many social networking sites. However, these social media users prefer a different type of interaction to help them inspire or prompt an online search…
According to a recent survey, conducted by BIGresearch for the Retail Advertising & Marketing Association (RAMA), they found that in-person, face-to-face communication was a social media users’ top reason to start an online search for a specific product or service.
The study revealed that social media users were even more influenced by face-to-face word-of-mouth than an average adult’ opinion found online.
This preference of face-to-face communication held across all age groups within the survey, and the only difference among any age group was that 18- to 34-year-olds were more likely to search online because of something they had seen on cable television, which was a smaller force among older users.
The study also demonstrated that online communities, such as MySpace and Facebook, influenced less than one-quarter of social media users to search for a product or service which is still a notable percentage. When it came to gender differences, men were marginally more likely than women to report such an influence from a social networking site and age had an even larger effect. Among the 18-to-34 group, nearly three in 10 searched because of social networks, compared with less than 20% of 35- to 54-year-olds and 15.3% of those 55 and older.
More than 71% of the respondents communicated about a service, product or brand in person after an online search, compared with only 21.6% who spread the word via sites such as MySpace or Facebook. Not all digital communication was shunned, however; about one-half used e-mail to tell others what they had found.
Social media users are particularly attractive to marketers because they are more likely to both look for and give purchase advice than the general population. Word-of-moth marketing continues to be one of the most valuable marketing tools available to companies so they should be focusing a lot, but not all of, of time in the online arena, especially in social media.
Information Provided By: eMarketer
Blog Post Written By: Kent Seiders
Tags: facebook marketing, medical internet marketing, medical online marketing, online search marketing, san diego internet marketing, san diego online marketing, social media marketing
Posted in Behavioral Marketing, Internet Marketing Fundamentals, Internet Marketing News, SEO | No Comments »
Monday, February 8th, 2010
Looking for some free tools to help you improve your website’s SEO? Get familiar with the following 5 tools that can help improve your website’s visibility online and increase your conversions!
1. SEO Analyzer: You submit your website’s URL into this SEO Analyzer and it will provide you some feedback regarding your SEO and conversion strategies. It actually gives your website a rating on a point scale between 1-100 on how you are currently optimizing your website for search engines and optimization. It also gives you a report on every aspect of your website, including inline styles, obsolete HTML, and download time. For being a free tool, it is worth taking a look at!
2. Website Grader: This free tool is one like that of the SEO Analyzer. Instead of giving you a grade on a point scale between 1-100, it actually gives you a letter grade. Website Grader provides a great deal of information in a short amount of time and tells you all you need to know about optimizing your site, making your SEO efforts easier, and in less time. This tool also tells you how many del.ici.ous bookmarks you have, as well as grading both on-site and off-site SEO.
3. AWStats: This tool is also free and is mostly helpful when researching who is visiting your site, what search engines visitors use, and when visitors are actually showing up on your site. This is more of a log analyzer than an analytics tool but still provides free and useful information.
4. Crazy Egg: The basic version of this tool is free, but can also be upgraded if you pay a little extra. Crazy Egg allows you to see what visitors do when they get to your website, as in where there mouse is actually moving and what they are clicking on. It even has a heatmap to show you the exact mouse movements made by your visitors! Very easy to use and great free information!
5. Mint: Mint is a tool that provides great information regarding unique referrers, popular pages, and number of visits. This tool is around $30 dollars, which is not bad when the pay-off will hopefully be increased site traffic.
One should of course use web analytics tools first to receive most of their information like Google Analystics and Google Webmaster Tools. However, yo should be using the free and inexpensive tools that are available out there to find out more information about what your website is doing right, wrong, and to find out more information your analytics tools don’t tell you. In this economy, any beneficial information you can receive on a tight budget can only help your website grow, so get out there and start utilizing these tools!
Information Provided By: Moe Tamani
Blog Post Written By: Kent Seiders
Tags: conversion optimization tools, Free Conversion Tools, Free SEO Tools, Inexpensive SEO Tools, internet marketing tools, Search Engine Optimization Free Tools, Tools for Improving Your Website
Posted in Internet Marketing News, Marketing, SEO, Web Development | 2 Comments »
Thursday, February 4th, 2010
Have you ever considered the effects of social media use your employees are engaging in during business hours? According to the “Social Networks vs. Management?” report from employment services firm Manpower, they claim that although social network networking sites can be utilized as an effective marketing tool for your business, it is just as big of a liability.
Lower productivity, security problems, and reputation issues are huge threats to the success of any company and these happen to be the end result of increased social media networking performed by employees during and after business hours.
The graph below demonstrates how many companies have a formal policy for employee use of external social networking sites worldwide. Only one-fifth of the companies that were surveyed in Manpower’s report even have a policy that concerns social media use. It seems that the U.S. and the Asia-Pacific business worlds are leading the pack with setting policies about social media use during business hours.
Among the companies that did have one of these policies, around 63% of them claimed that it was pretty effective in fighting off the lost productivity social media use encourages.
The loss of productivity in the workplace is one major concern of the use of social media. However, one must not forget about the effects of social networking and how it could potentially negatively effect the reputation of your company. Currently in the U.S., 8% of the companies surveyed in Manpower’s report confessed that social media did in fact have a negative effect on their overall reputation.
I personally believe that limiting the use of social media in the workplace is a great way to increase productivity of one’s employees. I also would want to encourage my employees to either promote a positive outlook on their company or even become unaffiliated with it altogether in order to keep the overall reputation of a company’s brand free from harm online through these sites.
Information Provided By: eMarketer, Manpower
Blog Post Written By: Kent Seiders
Tags: liabilities of social media networking, social media at work, social media in the workforce, social media liability, social media networking impact, social media networking problems, social media policies, social media productivity
Posted in Internet Marketing Fundamentals, Internet Marketing News, Marketing, Social Media Networking | No Comments »
Thursday, February 4th, 2010
It was bound to happen- some person writing about the death of SEO. There are a few reasons for this speculation, try searching for “is seo dead.”
Reasons why people think SEO is dying are as follows:
First, people do not really know what SEO is. Even among marketers, people continue to believe that SEO is the “process of tricking search engines to rank a site for search queries for which it isn’t one of the better matches. With this viewpoint, it’s easy to see why people would want to conclude that SEO is a dying medium. Google and Microsoft make billions of dollars in revenue from their search engines, and protecting that revenue stream is a critical activity for them.”
If people are not using SEO correctly, they will ruin the search engine system. This is why Google has invested so much in WebSpam. When consumers receive poor search results they become dissatisfied and turn to different search engines.
Second, other people believe that social media will soon replace SEO. “These people argue that inbound links are an elitist system of voting for Web sites (you have to own a Web site to vote), and that social media will provide a much broader array of signals, because anyone with an Internet connection can sign up for a social media service and start making their opinions known. Further, they argue, more people will rely on social media for opinions on things because people love to learn from the experience of others.”
Social media sites have not been adopted broadly across the population, making the data lumpy and inconsistent- and it is easily spammed. In creating an account, no real investment is needed; all you have to do is sign up and begin posting your opinions and thoughts.
Authority is another issue here. We can assume those with tens of thousands of followers on Twitter have some authority on a topic, but the most they can offer is their own opinions. “Someone with a Web site has made a significant investment in building that site, and here the stamp of authority is likewise relatively easy to measure. However, it’s much more meaningful to receive an authoritative link than an authoritative Tweet.”
So is SEO dying?
“Not a chance. Defined properly, but still somewhat narrowly, SEO is the practice of helping publishers bring new traffic and customers to their Web site, by building and promoting high quality Web sites using technology that the search engines can parse. That need isn’t going away anytime soon.”
Make the most out of available opportunities. For example, Microsoft’s Bing. SEO can and will evolve with the changing times. The advent of universal search resulted in some changes, and created new opportunities for SEOs. The rising prominence of local search did as well. Increasing personalization will create yet more opportunities.
“For the SEO professional, staying abreast of the changing market environment is part of the price of being in this business. While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen.”
Information provided by: searchenginewatch.com
Written by: Samantha J Stephan
Tags: internet marketing seo, san diego internet marketing, SEO, SEO San Diego, seo vs. social media, social media, social media rising, webitmd internet marketing
Posted in Internet Marketing Fundamentals, Internet Marketing News, Marketing, SEO, Social Media Networking, Web Development | No Comments »
Saturday, January 30th, 2010
Lately, AT&T has faced numerous complaints of poor or slow data bandwidth from its users of the iPhone, specifically the business users and the typical Apple consumer. Metropolitan regions like New York and San Francisco, where iPhone use is exceptionally heavy, make up the bulk of these complaints. AT&T’s main competitor Verizon even uses AT&T’s lack luster network in its marketing to differentiate their services.
With the introduction of Apple’s latest media technology the iPad, AT&T’s network could become even more crowded now that the iPad’s internet capabilities will be provided by AT&T’s 3G network exclusively, like that of the iPhone. To cope with the increase in users in their 3G networks, AT&T is really serious about expanding their network.
The expansion of AT&T’s networks began in 2009, where they added 1,900 new cell sites that expanded 3G coverage to over 360 markets enabling it to now reach an estimated 75 percent of the population.
AT&T is now looking to invest over $2 billion in 2010 to expand and improve the broadband data network even further… Finally! It plans to deploy fiber-optic backhaul, which will increase 3G data speeds even further, as well as focusing on boosting data capacity in troubled areas like New York and San Francisco.
AT&T CFO, Rick Lindner, offered this statement in response to AT&T’s excitement to take on the Internet capabilities for the new iPad:
“We believe, though, the device, based on where we believe it will be used–in homes, in offices, coffee shops, bookstores, airports, so on and so forth–will be used a substantial amount of time in a Wi-Fi environment. And so we’ll just–we’ll have to monitor this usage as the device gets out there. And if it’s substantially different, we’ll adapt to it. But right now, I think the economics will be very positive because it will be a very low-cost device for us–no cost, really, in terms of acquisition.”
Hopefully, AT&T can effectively expand and improve upon their 3G networks all over the world in order to better service its customers. Once they do this, and their Internet services become one without issues, their competitor Verizon will have to find another flaw in AT&T’s system to market against!
Information Provided By: Tony Bradley, PC World
Blog Post Written By: Kent Seiders
Tags: 3G Network improvements, AT&T 3G Network, AT&T internet expansion, AT&T internet improvements, AT&T network improvements, AT&T Network iPad, iPad and AT&T, iPad internet capabilties
Posted in Internet Marketing News, Starting Up | No Comments »
Wednesday, January 20th, 2010
Android is quickly catching up to iPhone to become a mobile platform to be recognized, according to data from ChangeWave Research.
The majority of growth was seen between September and December 2009. Android-based phone purchases jumped from 6% to 21%, which the much-hyped launch of Motorola’s Droid undoubtedly was a big reason for the surge. Thus, Google’s operating system was able to overtake Blackberry in the handset market.
Although iPhone remains the top choice for handsets at 28% of the market, they did see a 4% drop between September and December 2009.
Meanwhile, overall smartphone usage continues to see a steady rise, with 42% of US consumers by December 2009. Data shows that over the past 3 years, usage of smartphones has increased 27%. Additionally, roughly 13% of respondents in the study were planning to buy smartphone over the next 90 days.
According to ChangeWave, iPhone owners were most satisfied with their handsets followed closely by Android-based phones. Satisfaction rates drop significantly with other smartphones. Another common trait the iPhone and Android users have is that they share similar mobile content habits.
Written By: Sam Kim
Information Provided By: eMarketer
Tags: andoird mobile marketing, android marketing, Mobile Marketing, san diego internet marketing, san diego mobile marketing, SEO San Diego, smartphone, webitmd internet marketing
Posted in Internet Marketing News, Mobile Marketing | No Comments »
Sunday, December 20th, 2009
Social Media Networking as a tool for marketing purposes is absolutely booming. Sites like MySpace, Facebook, LinkedIn, Twitter and other types of social networking sites are receiving the highest numbers of web traffic and are harvesting the attention of companies with big budgets to spend on publicity and advertising online.
Many of these social networking sites are offering great marketing channels and services for those large companies to reach their target audiences, in mass quantities of course. MySpace Bulletin Postings is a service offered by MySpace that allows companies to purchase MySpace Bulletins, Craigslist postings, and opportunities for seeding message boards to send out fabricated “bulletins” about their company or products. MySpace will then post these “bulletins” on the pages of consumers in their target market.
MySpace describes how they’ve “created a network of account holders who, between them have thousands and millions of friends. By having these multiple account holders place your bulletin, it looks like genuine and organic buzz. Whether you’re a brand looking to drive traffic to a jump site, or a band establishing a following, our bulletin program is a way to spread authentic buzz to a large group of people.”
The advantage of using a service like this is the reach potential that sites like MySpace and Craigslist contain. The numbers of consumers that can be targeted are outrageously large and are very effective in reaching a mass market in one’s target market. Also, since these social networking sites are based on peer-to-peer communication, word of mouth and viral marketing are almost guaranteed to take place.
There is one major disadvantage to using this service. Many think this form of marketing will only work for certain types of promotions. For example if you want to advertise an upcoming gig for your band, one can see how using a MySpace “blast” to thousands of accounts would appear reasonably real since the site is often used as a central site for bands. However, for a company that was trying to promote breast enhancement pills, there is much doubt any company could make a “bulletin” about that seem like a real bulletin rather than an advertisement.
So, depending on the form of business you are running, social media networking may or may-not be a good form of advertising to use online. If your company could benefit from one of these major sites, paying for these services could help you increase your reach.
Information Provided By: Entreprenuers-Journey.com
Blog Post Written By: Kent Seiders
Tags: internet marketing san diego, internet marketing witn social media, online social media optimization, outsourcing internet markeitng, san diego social media marketing, social media marketing, social media marketing san diego, social media marketing service, when to oursourcing internet marketing
Posted in Internet Marketing News, Social Media Networking | No Comments »
